Conversation driven business 0713a

Conversation Driven Business™

StrategicVentureConsulting

Just another brick in the wall? Every day, businesses engage in important, high-stakes conversations with customers, prospects, partners, suppliers and internally. The outcomes of these conversations determine your business’ success… Conversations are the critical lifeblood of business. Surprisingly, most businesses take an almost laissez-faire, undesigned approach to these critical conversations. Employees are untrained and on their own; results are needlessly unpredictable. SVC invites you to think about how your business can become even better by designing your network of conversations and how each one develops.

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©SVC Conversation Driven Business™ 2013 all rights reserved

© StrategicVentureConsulting 2013 all rights reserved

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Conversation Driven Business™ has been developed and validated through more than twenty years of application in software and IP-based businesses, growing sales and profits, accelerating product development, and reducing internal waste and conflict. Conversation Driven Business™ principles apply equally well to any business in all disciplines -Sales, Marketing, Product and Service Development and Operations. Thanks for taking a look. We welcome your feedback and comments. Email [email protected] to learn more.



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Business = Actions = Conversations

• Business=Actions. Literally, busy-ness. Selling, marketing, managing operations and new product/service development are all complex actions.

• Actions=Conversations. Action is the process and

outcomes of conversations between multiple actors… all action is driven and informed by conversation. Even quietly reading is a conversation!

• Business=Action=Conversation

How can I have more effective business conversations?

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Design Your Conversations • Most conversations happen without design, even when

scripted (scripting doesn’t always mean a complete design!). Busy, yes. Results? YMMV.

• Conversations can be consistently designed and optimized

for outcome improvements and innovative breakthroughs. Very few businesses invest in this most fundamental key to success; the ones that do develop a sustainable advantage.

• Conversation Driven BusinessTM is a proven, systematic

way to streamline and optimize business conversations for outstanding results – better returns on assets and investments AND lower costs at the same time.

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Essential Conversations • Possibility Conversations - are about

invention and exploration to be able to grasp new possibilities for the future. If something is appreciated as possible, it exists and can develop. Possibility leads to probability, and probability leads to success.

• Could your business benefit from more and better innovation?

• Could your business benefit from a more energized, excited team?

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Essential Conversations

• Action Conversations are all about our

work and play together – exploring concerns, setting goals and making and fulfilling mutual commitments. Action conversations are the beating heart of business.

• What would the impact on your business be if all of your critical business processes consistently improved in terms of results and teamwork?

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Conversation Environment • Conversations occur in the context of the MOODS

and CONCERNS of the participants. Moods express assessments of the future; Concerns motivate action of each participant

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Ambition

Acceptance

Resignation

Career

Resentment Confusion

Perplexity

Aesthetics

Membership

Body

Education

Spirituality Money

Family

Friendship

Work Future

History

MOODS CONCERNS

Wonder

Conversation Building Blocks everything designed and sequenced

9 ©SVC Conversation Driven Business™ 2013 all rights reserved Bob Kimball / StrategicVentureConsulting

Requests Promises

Offers

Declarations Questions

Informs

Assertions

Assessments

Distinctions

Possibilities

Counteroffers

Conversation Driven Business™

• Assesses current network of external and iuternal conversations for purpose and effectiveness

• Designs an improved network of conversations and sets standards for evaluation and further improvement

• Designs individual conversations and sets standards for evaluation and further improvement

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Conversation Driven Business™ Benefits

• Systematically increase TRUST and credibility that increases SALES and boosts TEAMWORK.

• Systematically create and maintain the most effective MOODS for conversations to SHORTEN CYCLES, REDUCE WASTE & FRICTION.

• IMPROVED CONVERSATION EFFECTIVENESS shows up in functional and enterprise RESULTS.

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High Impact Applications

• Business strategy and business model

• Marketing strategy and programs

• Financing

• Sales effectiveness

• Team coordination for product and service development and launches, program development, leadership training and development

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Inviting you to call now! 415.504.2564

• SVC’s Conversation Driven Business™ is a highly effective tool that:

• Brings you, prospective and current customers together to create and realize new and greater possibilities

• Brings team members together for more effective action

• Simplifies and streamlines action to get desired results

• Applies to Sales, Marketing, Operations, Support and Service, R&D and innovation

• SVC Conversation Network Effectiveness Assessments quickly identify high-opportunity areas for designing your business conversations.

• SVC Consulting provides guidance and training in Conversation Driven Business practices.

• Coupled with SVC’s Growth Framework, Conversation Driven Business can accelerate growth or turn around underperforming areas.

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About SVC

Bob received a wonderful educational gift in the late 1980s that expanded his world of possibilities, grounding and motivating his ongoing work. Russell Redenbaugh purposed work of Dr. Fernando Flores for businesspeople through his educational organization Kairos. Based on the towering intellectual work of Dr. Flores that explores human life as biological, linguistic and social-historial , Russell’s teachings exposed Bob to a DNA of language and conversation – how it creates the possibility of new possibilities and provides for the mutual commitments that power our work together. Conversation Driven Business strives to apply and honor those teachings.

Bob’s experience and perspective on keys to business growth derive from OJT in roles including product manager, product line manager, marketing director, business director, VP Marketing, VP Sales and Marketing, VP Business Development, Chief Technology Officer, President and CEO in companies ranging from early-stage venture-backed to F1000 including Hewlett-Packard. Bob received his undergraduate degree in Solid-state physics and electronic design from UC Berkeley and an MBA in Marketing from the Anderson School of Business at UCLA. Bob is an avid life-long student of human behavior and software’s role. Bob lives in San Francisco and likes to relax playing guitar, reading, cooking and being walked by his dog Meeb.

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Bob Kimball is SVC’s principal. Bob developed SVC’s Growth Framework and Conversation Driven Business™ practices during his career as a software/internet, IP-based and Engineered Products executive. Bob’s interests in marketing and software are based on conviction that well-conceived and marketed software has the power to greatly improve the effectiveness of business and the quality of our daily lives.



Contact

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SVC is based in San Francisco, California

Reach SVC by phone/txt: 415.504.2564

Email: [email protected]

Skype: robert_r_kimball



mailto:[email protected]

Conversation driven business 0713a

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