Convergence - the real solution in a cloudy world

1 ©2009 HP Confidential1 HP Confidential

Michael Harpur

HP UK Server Strategy

ConvergenceThe real solution in a cloudy world

2 ©2009 HP Confidential2

Agenda

What is a cloud ?

How can I it be used ?

How can HP help ?Service

Delivered

Service Requested


So what cloud are you talking about


Cloud computing defined

“Cloud computing is a style of computing where

scalable and elastic IT-enabled capabilities are

delivered as a service to external customers

using Internet technologies”Source: Gartner, Inc. “Cloud Computing Key Initiative Overview” by David Cearley, February 5, 2010

Service based

Scalable and elastic

Shared

Metered by use

Delivered via internet

technologies

Emerging Teechnologies

Gartner Hype Cycle

Extensiblecustomized to meet your changing needs

• Comprehensive private cloud consulting services

• Extensible architecture to adapt to business demands

• Leverages HP Converged Infrastructure

• Ideal foundation for cloud to establish repeatable, standardized infrastructure and platform services

• One touch infrastructure to applications provisioning and management

• Built on industry leading Converged Infrastructure

• Delivered by HP experts

Emerging Technologies

Gartner Hype Cycle

Extensiblecustomized to meet your changing needs

• Comprehensive private cloud consulting services

• Extensible architecture to adapt to business demands

• Leverages HP Converged Infrastructure

• Ideal foundation for cloud to establish repeatable, standardized infrastructure and platform services

• One touch infrastructure to applications provisioning and management

• Built on industry leading Converged Infrastructure

• Delivered by HP experts


Technology-enabled services drive outcome that matter

Business Strategy

Business Outcomes

Technology-enabled services

Enable innovation

Become more agile

Improve TCO


IT’s job is to source and govern services that result in the right business outcome

IT organizationinternal service providerCloud

services

Hosted, manage

d services

Business outcomes

Accelerate growth

Lower costs

Mitigate risk

Service portfolio

ServiceSourced

Service Delivered

Internal services as virtual resource pools

Internal services


Hybrid Cloud Services

• Optimized service in-house or outsourced• The same portal, same platform, same process, same

applications

ENTERPRISECustomer’s data

center resource pool

SERVICE PROVIDERExternal data center

resource pool

Self-service portal

Service

request

Service

request

HP Restricted - HP & Partner Internal Use; Customer Viewable under NDA. Subject to change without notice.


Agenda

What is a cloud ?



Delivered

Service Requested


Why bother with cloud ?

11

1Make your services shareableProvisioning time ↓Service reuse ↑

2Make your services consumableUtilization ↑Uptime/hour ↑Dedicated operational support ↓

3Make your services more valuableBusiness value per effort hour ↑Business value per watt consumed ↑% of IT budget dedicated to maintenance ↓


What a private cloud should deliver

Self-service delivery on-

demand

Single governance and

security model

Instant scalability

with mission-critical

availability

Optimized for business applications

Automated metering and chargeback

Open 3rd-party integration and extensibility

On-demand service delivery


Matrix

CHASMCloud

Framework

Services

SoftwareHardware

1

2

3

HP Cloud offeringsIn a nutshell


Matrix

HP Cloudout-of-the box offerings you can get going now

Services

SoftwareHardware

IT OperationsServices

SoftwareHardware

IT Operations

1 2

vCloud

Catalog

IT ResourceConsumers

HP CSA

Catalog



Site 2Site 1

HP Layer Cake

The Unbeatable vCloud platform

Services

SoftwareHardware

IT Operations

vCloud

Catalog



Matrix

HP Cloudout-of-the box offerings you can get going now

Services

SoftwareHardware

IT Operations

2

Services

SoftwareHardware

IT Operations

1

vCloud

Catalog


HP CSA

Catalog



HP BladeSystem Matrix: The Foundation for your Private Cloud

MatrixSelf Service

Portal

MatrixService Catalog

MatrixResource Pool

MatrixService Delivery

MatrixCapacity &

Management

MatrixCloud APIs

Personalize your Cloud

• Billing/chargeback

• Approval flows• Other

processes

HP-UXWindowsLinux

HP Converged

Infrastructure

HP Converged

InfrastructureMatrix

Cloud APIs

HP Restricted - HP & Partner Internal Use; Customer Viewable under NDA. Subject to change without notice.


HP BladeSystem Matrix: The Foundation for your Private Cloud

New for Matrix in Q4 2010:

−One touch infrastructure to application provisioning and monitoring

−Simplified storage provisioning with HP EVA and XP disk arrays

−More cost effective disaster recovery (physical to virtual) with HP StorageWorks Continuous Access for EVA and XP

18

Self Service Portal

Service Catalog Resource Pool

Service DeliveryCapacity &

Management

MatrixCloud APIs

HP Converged

Infrastructure

HP Converged

Infrastructure

~HP-UXWindowsLinux

New HP Cloud Maps accelerate automation of business applicationsHP Restricted - HP & Partner Internal Use; Customer Viewable under NDA. Subject to change without notice.


Monitor applications

One-touch infrastructure to application provisioning and monitoring

HP Cloud Service Automation for Matrix

HP BladeSystem Matrix New Cloud Service Automation for Matrix

Provision application

Provision infrastructure

InitiateServer

Automation SiteScope

– One service designer and one self-service portal• Provision in minutes not months

• Reduce application provisioning time up to 80% (1)

• Reduce compliance management time up to 75% (2)

– Simplified packaging for easier deployment

NEWS

(1) ExpertROI® SPOTLIGHT Sponsored by HP, The Business Value of HP Business Service Automation (BSA) Solutions, #10C6069, June 2010

(2) HP Customers Reveal Real-life Benefits of Automation, Dimensional Research


Faster application deployment

with simplified storage provisioning

Storage Manager pre-provisions storage

Common Storage Catalog

•One portal•One pool, ready to go•One set of access control rules

Server Manager selects storage as

needed

Streamlined storage pool managementwith Storage Provisioning Manager for Matrix

Supports both Integrity and

ProLiant

NEWS


Cost-effective disaster recovery with physical to virtual recovery

HP Continuous Access

storage replication

•Automatically select physical or virtual based on availability

•Replication across continental distances for EVA (new) and XP

Flexible Dynamic Disaster RecoveryWith Insight Dynamics recovery management

NEWS


Accelerate automation of business applications

HP Cloud Maps

– Navigate the steps to create a service catalog yourself, quickly & consistently

– Easy to import into Matrix and integrate into your environment

Best practice templates

Deployment scripts

Sizers

Whitepapers

Workflows

• NEW: MS Office Communications Server 2007 R2 • NEW: VMware “Redwood” (available 10/10)


VALUE ADD SERVICES

BTO SOFTWARE

STORAGE

MATRIX

Delivering the the data center of the future today

FLEXFABRIC

SERVERS

23

Common Modular Infrastructure

Sea of Sensors

Virtual Connect

Common Management

Business Technology Optimization Software

Value Add Services


Agenda

What is a cloud ?



Delivered

Service Requested


Published in an article 19 April 1965 in Electronics Magazine; Moore's law describes a long-term trend in the history of computing hardware. This is that the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years. Thus the performance will either double or the price will half every 18 months.

Gordon Earle Moore is the co-founder and Chairman Emeritus of Intel Corporation

HP Balanced Performance

‘Harnessing the X86 Rocket’


SAPS 2010 Scale-UpSAP 6.0 EP4 with Unicode

BL685c G7 (AMD 6174 2.2GHz 4 x 12-Core)

47,420 SAPS

DL580 G7 (Intel X7560 2.26GHz 4 x 8-

Core) 57,020 SAPS

DL980 G7 (Intel X7560 2.26GHz 8 x 8-

Core) 99,320 SAPS

The mathematics are straightforward

HP Converged Cloud approach

Convergence95% less enclosure networking

hardware

65% lower interconnect and adapter costs

40% lower networking power and cooling costs

PLUS. . .less to install, less firmware, less management etc

FlexFabricCNA

HP VC FlexFabric server edge

Outcome

Connection = 40 parts

Traditional blade server edge

Connection = 2 parts

©2010 HP Confidential28

Extreme Simplification, Redefining Network Connectivity

Use up to 95% fewer components and cables to connect servers to LANs and SANs and no FCoE licenses

VC FlexFabric and UCS – components for 16 server bladesNexus 4000 and IBM Virtual Fabric – components for 14 server blades

2 parts0 cables

0 FCoE licenses

Virtual Connect FlexFabric

222 parts16 cables

0 FCoE licenses

UCS

3818 parts12 cables

2 FCoE licenses

Nexus 4000

3218 parts0 cables

14 FCoE license

Virtual Fabric

32

http://www.cisco.com/en/US/hmpgs/index.html

http://www.cisco.com/en/US/hmpgs/index.html


From bare floor to private cloud within 30 days, users can:

1. Request a compute service via a portal

2. Have service provided immediately

3. Use the service without worrying about security, management, etc

4. Scale or cancel the service

5. Get a regular report on consumption or chargeback

Service Delivered

Service Requested

* Based on typical duration time after hardware and software installation as well as consulting service terms and conditions

Industry’s most complete, turnkey private cloud solutions

HP CloudStart solution


Delivered by HP expertsHP CloudStart: an integrated solution

Application lifecycle: Cloud Service Automation for Matrix*•Application provisioning•Application monitoring

Infrastructure: BladeSystem Matrix•Self-service portal•Infrastructure provisioning•Capacity optimization•Integrated by design

CloudStart: fixed price for up to4 compute services

Implementation services with common cloud functionality: • Planning and service definition• Compute service implementation• Tiered backup policies• Security policies• Chargeback and reporting

* For additional fee


Agenda

What is a cloud ?



Delivered

Service Requested


Q&A

Photo Copyright 2008 iStock International Inc.


Convergence - the real solution in a cloudy world

Technology

platform services

standardized infrastructure

touch infrastructure

optimized service inhouse

hp help

style of computing

business applicationsopen

enabled capabilities