Samuel Bouchard President [email protected] 2011-04-02 RoboBusiness 2012 The Convergence of Service and Industrial Robotics 2012-10- 24 @sambouchard
Convergence of Service and Industrial Robotics
Jan 18, 2015
Definition of industrial and service robotics.
Difference and convergence with respect to different aspects: industry structure, workforce, technology, sales channel, revenue stream, market potential and positioning.
Difference and convergence with respect to different aspects: industry structure, workforce, technology, sales channel, revenue stream, market potential and positioning.
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Samuel [email protected]
2011-04-02
RoboBusiness 2012
The Convergence of Service
and Industrial Robotics
2012-10-24@sambouchard
2
2007 VS 20112007 RoboDevelopment 2011 RoboBusinessvs
“Robotics is where PCs were
in the 70’s!” “Robotics is where consumer
electronics was in the 70’s!”
“We’ll make piles of money… But
how?”
- Service Robots People
“We’re making good money selling service robots (and a lot of things around them).
Here’s how.”
- Service Robots People
“Hey, we’re still a big part of
robotics.”
“How can we get a piece of
that new pie?”
- Industrial Robots People
3
WHAT IS A ROBOT?
“ I can't define a robot, but I know when I see one.”
- J. Engelberger, co-founder of Unimation
General definition
1. Robot manipulator2. Used in a factory3. For manufacturing
operations
4
WHAT IS AN INDUSTRIAL ROBOT?
5
WHAT IS A SERVICE ROBOT?
General definition
All the rest (!)…split in 2 sub-categories:
– Personal (B2C, Domestic)– Professional (B2B, B2G)
6
PROFESSIONAL SERVICE ROBOTS
7
WHAT ARE THESE?
1. Mobile robot2. Used in a factory3. For logistics operations
1. Robot manipulator2. Used on the road3. For cleaning
operations
1. Platform typesManipulator arm, Mobile robot, Autonomous underwater / aerial / ground vehicle, Humanoid …
2. Industry / EnvironmentFactory, Military, Office, Distribution center, Hospital, …
3. Application / ProcessMaking things (Assembly, pick and place, welding), Moving things, Moving people, Cleaning, Inspecting …
8
ROBOTS AND MARKETS CLASSIFICATION
9Image: http://www.flickr.com/photos/rosasay
ROBOTICSRESEARCH
INDUSTRIAL ROBOTICS
PROFESSIONALSERVICE
ROBOTICS
NO
RTH
AM
ERIC
AEU
ROPE
10
CONNECTING THE SILOS
Image: http://www.eurobotics-project.eu/about-eurobotics/main-objectives/main-objectives.html
11Image: http://www.flickr.com/photos/rosasay
ROBOTICSRESEARCH
INDUSTRIAL ROBOTICS
PROFESSIONALSERVICE
ROBOTICS
PEOPLE AND KNOW-HOW MIGRATION
12
CONNECTING THE SILOS
ROBOTICSRESEARCH
INDUSTRIAL ROBOTICS
PROFESSIONALSERVICE
ROBOTICS
Photo: Clearpath
Photo: Robo Gas Inspector
13
WORKFORCEINDUSTRIAL
ROBOTICS
PROFESSIONALSERVICE
ROBOTICSvs
14
TECHNOLOGY : INDUSTRIAL
15
TECHNOLOGY : SERVICE
SERVICE to INDUSTRIAL: NEW PLATFORMS for MANIPULATION in FACTORIES
16
TECHNOLOGY CONVERGENCE
Universal Robot UR5 Kuka Light Weight RobotPhoto: 123 Automation Photo: Fraunhofer IFF
17
TECHNOLOGY CONVERGENCE
Photo:IEEE
ABB Frida Kawada NexstageRethink Baxter
SERVICE to INDUSTRIAL: NEW PLATFORMS for MANIPULATION in FACTORIES
SERVICE to INDUSTRIAL: NEW PLATFORMS for DIFFERENT PROCESSES in the FACTORY
- Logistics- Mobile manipulators
18
TECHNOLOGY CONVERGENCE
Kuka Omnirob
Seegrid GP8 Pallet Truck
SERVICE to INDUSTRIAL: SOFTWARE & PERCEPTION
19
TECHNOLOGY CONVERGENCE
Image: SwRI
SERVICE to INDUSTRIAL: SOFTWARE & PERCEPTION
20
Image: SwRI Image: Universal Robotics
TECHNOLOGY CONVERGENCE
SERVICE to INDUSTRIAL: INTEGRATION
21
TECHNOLOGY CONVERGENCE
Photo: Qpoint Robotics
MRK Systeme SafeGuiding QPoint Robo-Nav
INDUSTRIAL to SERVICE
22
TECHNOLOGY CONVERGENCE
Sensin
g
Telep
resen
ce
Communicating
Transp
orting
Manipulati
ng Structured
Semi-structuredUnstructured
Simpler
MoreComplex
Unimate
Baxter
Rosie Jetson
Env
ironm
ent
Process
Com
poel
xity
Lev
el
INDUSTRIAL to SERVICE : COMPARING THE SPECS
23
TECHNOLOGY CONVERGENCE
24
GO-TO-MARKET : VALUE CHAIN
Systems Integrators
Robot Manufacturers
Robot Manufacturers
ManufacturersManufacturers
Production FloorProduction Floor
Internal Integrators
SoftwareSoftware
ComponentsComponents
Distributors
25
GO-TO-MARKET : VALUE CHAIN
Robot Manufacturers
Robot Manufacturers
ManufacturersManufacturers
Production FloorProduction Floor
SoftwareSoftware
ComponentsComponents
Distributors
26
GO-TO-MARKET : REVENUE STREAMS
INDUSTRIAL ROBOTICS
PROFESSIONALSERVICE ROBOTICS
(manipulators)vs
– Hardware (robots, controllers, accessories)
– Software – Aftermarket– Repeat business– Training– Integration
– Hardware (robots, controllers, accessories)
– Software (3rd Party Apps?)– Aftermarket– Repeat business
27
MARKET POTENTIALINDUSTRIAL
ROBOTICS vs
– Double digit until 2015 (Source: IFR)
– Well documented market
– 90% of manufacturing companies still don’t use robots (Source: the Manufacturing Institute)
– Market to be defined
– 40% of manufacturing companies refuse work because of skilled workers shortage in 2010.
– In 2006, 50,000 experienced welders retired while 25,000 newly trained entered the profession.
(Numbers for USA, Source: American Welding Institute)
PROFESSIONALSERVICE ROBOTICS
(manipulators)
28
INDUSTRIAL OUT OF THE FACTORY?
Image: UT Austin
29
WHO WILL SELL TO THE 90% ?INDUSTRIAL
ROBOTICS vs
For:– Well developed sales channel,
integration partners and customer base
– Complete product line (scale, processes)
– MoneyAgainst:– Maintenance of legacy accounts
and technology– Supporting the xx% growth– Product unfit to market
(integration cost and complexity, overkill specifications)
For:– No legacy to support, free to
innovate– Can leverage state-of-the art in
robotics, leverage low cost components
– New standards
Against:– Making robots is not easy– Sales channel to build– Limited to human scale
PROFESSIONALSERVICE ROBOTICS
(manipulators)
30
INDUSTRIAL TO SERVICE
31
robotiq.com
TOOLS FOR
AGILE AUTOMATION
@sambouchard
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