Convergence of Offline and Online Activities

Convergence of Offline and Online Activities

@pitra

ONLINE – OFFLINE | OFFLINE - ONLINE

• Generate online buzz about offline event.

• Live tweet conversation during event.

• Location based applications.

• Offline activations that lead to social media.

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TYPES OF OFFLINE DIGITAL ENGAGEMENT

• Database acquisition.

• Soft message within activation.

• Bonus for point of purchase.

• Information spread in social media.

• Future of commerce?

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Shopping while commuting by Tesco in Korea.

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Virtual Shoe Fitting by Goertz. User may browse many shoes and test them virtually. User may also scan the shoe’s QR Code info to purchase the item

directly.

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Samsung with NFC technology. Just tap to receive or transfer data.

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Indonesia’s Case Studies

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Twitter buzz before event, receiving 16,400 Twitter’s #cornettosummerfest mentions and

75,400 YouTube’s video views.

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BlackBerry’s Foursquare Swarm Badge with 19,000 people and 31,000 checkins on venue.

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Interactive LED billboard in Taman Anggrek. Ask the billboard by tweeting with #asktami hashtag.

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Attach QR Code for each different Levi’s jeans style. When users scan each code, they will be

redirected to galleries of people wearing that jeans style.

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Not all mediums are suitable for QR Code placement.

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Augmented reality of Nutrilon Royal’s product knowledge.

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Imaginary profession of a child, shown by using face tracking technology.

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Hemaviton concentration game show. Participants have to type as fast as they can by using

10 BlackBerries with intranet connection.

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Mirror-look-alike-surface that plays video whenever a user move closer.

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Holographic display that can be integrated with multitouch interaction.

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Interactive silhouette that follow user’s move.

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Tweet with #ArthursDay hashtag to fill Guinness glass. Visitors will get a free flow for each time the

glass is full.

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Each tweet with #cupoffaith hashtag and each additional likes on Facebook will be converted to a cup of rice. Users may also live tweet to see their

tweets appear on the screen.

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Register with Facebook Connect and receive RFID wristband. Tap the wristband on photo booth, and

automatically publish the photo to Facebook.

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Create a photo, put some texts or ornaments, and publish the photo to Facebook.

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Two players racing game with branded message within the game.

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Virtual bicycle race between two players on Nutricia Nutrima event.

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Use static bicycle to fly a virtual dragon.

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Player swings a green racket and fight a virtual player on the screen.

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Play physical game that will reflect user’s action in virtual space.

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Application based on sound detection. Players has to scream as loud as they can to change the avatar

design.

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Interactive projection wall showing logo animation whenever a user walk in front of it.

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Interactive projection floor where users can play directly on any surface floor.

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Getting engaged in brand related environment. Multiple users play shooting game inside a

“spaceship.”

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Catch virtual butterflies in iButterfly application. Full collection of branded butterflies can be

redeemed with prize.

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Augmented reality of XL Xjuta Mawar, spesifically design for mobile application.

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iPad games as tools for engagement and getting member registration in event.

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THANK YOU

PITRA SATVIKA media-ide.com

beritagar.com/s/mediaide

twitter.com/pitra

facebook.com/pitra

bit.ly/pitra

STRATEGO strategocorp.com

strategocorp.tumblr.com

strategoplay.tumblr.com

youtube.com/strategioptima

slideshare.net/socialmedialandscape

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