Media Studies Institutions and Audiences Convergence
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Media Studies
Institutions and Audiences
ConvergenceInstitutions and Audiences
Convergence
ConvergenceConvergence
Media Industries diversifying (Boundaries down)
News International Newspapers Broadcast Internet Films etc
More of this laterMore of this later
Media Industries diversifying (Boundaries down)
News International Newspapers Broadcast Internet Films etc
More of this laterMore of this later
ConvergenceConvergence
Technologies coming together (Boundaries down)
Mobile phones Phone MP3 Camera Interface
Wireless G3
Technologies coming together (Boundaries down)
Mobile phones Phone MP3 Camera Interface
Wireless G3
Mobile Phone case studyMobile Phone case study
Lets look at mobile phones.
As far as I am concerned, none of you have a mobile phone with you.
Lets look at mobile phones.
As far as I am concerned, none of you have a mobile phone with you.
Nokia Cityman 1987Nokia Cityman 1987
Nokia “Matrix” 1996Nokia “Matrix” 1996
Nokia Matrix 1996Nokia Matrix 1996
QuickTime™ and a decompressor
are needed to see this picture.
Use of mobile phoneUse of mobile phone
Contract or PAYG How much do you spend? Could you go 24 hours without
mobile?
Contract or PAYG How much do you spend? Could you go 24 hours without
mobile?
TaskTask
Make a list of the functions on your mobile phone
Make a list of the functions on your mobile phone
Functions on Mobile phones
Functions on Mobile phones
Original mobile phones had
Original mobile phones had
Carrying handles - Weighed x kgs Patchy reception at best 2 metre aerials Talk time of minutes Battery life of hours Crazy expensive
What made it possible?What made it possible?
Carrying handles - Weighed x kgs Patchy reception at best 2 metre aerials Talk time of minutes Battery life of hours Crazy expensive
What made it possible?What made it possible?
Enabling technologyEnabling technology
Massive increase in battery technology Increased life Smaller Quicker charging Reliability
Low energy microchips ARM Holdings Minaturised electronics
Massive increase in battery technology Increased life Smaller Quicker charging Reliability
Low energy microchips ARM Holdings Minaturised electronics
ActivityActivity
Take you mobile phone Weigh the battery and the phone
separate Calculate
the total weight % of total weight which is battery
Weight of battery * 100total weight
Take you mobile phone Weigh the battery and the phone
separate Calculate
the total weight % of total weight which is battery
Weight of battery * 100total weight
ResultsResults
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Matrix2nd Qtr3rd Qtr4th Qtr
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Matrix2nd Qtr3rd Qtr4th Qtr
SummarySummary
Mobile phone technology is Changing rapidly Getting cheaper Influencing the way we run our
lives Becoming more a digital interface
Mobile phone technology is Changing rapidly Getting cheaper Influencing the way we run our
lives Becoming more a digital interface
Homework - EssayHomework - Essay
The mobile phone is influencing the way we run our lives.
In what way are mobile phones reaching new and wider audiences?
What changes are we likely to see in the next 20 years?
450 words Word processedDeadline 12 MS1- Tuesday 1st Feb 12 MS2- Wednesday 2nd Feb
The mobile phone is influencing the way we run our lives.
In what way are mobile phones reaching new and wider audiences?
What changes are we likely to see in the next 20 years?
450 words Word processedDeadline 12 MS1- Tuesday 1st Feb 12 MS2- Wednesday 2nd Feb
Media Studies
Institutions and Audiences
ConvergenceInstitutions and Audiences
Convergence
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