Conventions of POP and RAP music videos

C O N V E N T I O N S O F P O P A N D R A P

M U S I C V I D E O S

R E S E A R C H

P O P

C O N V E N T I O N S

• Artists are clothed in fashionable, mainstream outfits.

• Themed with bright bold colours, which reflect a positive and joyous atmosphere.

• The video relates to the theme of the song which is usually about relationships, love or the joys of being a young.

• They feature both boys and girls having a good time.

• Artist performs their song directly to the camera.

• Studio shoots often feature dancing, or choreographed movement.

• Location shoots generally feature partying, or reflect the festival scene.

E X A M P L E

• Performing directly to the camera

• Warm colours to reflect a positive

atmosphere

• Boys and girls having fun together

• Festival vibe

J E S S G LY N N E - H O L D M Y H A N D

R A P

C O N V E N T I O N S

• Interesting use of camera angles (Dutch tilt, Low angle).

• Editing features frequent cuts that rapidly switch location.

• Money, drugs, girls.

• Costume is often baggy with lots of jewellery - Reflects wealth and status.

• Focus is drawn to the main rapper who is supported by a group or ‘posse’ to signify their strength and power.

• Men have all the power - women are objectified.

• The general aim is to portray a gangster lifestyle.

E X A M P L E

• Interesting camera angles

• Costume code - Jewellery (Bling) reflects wealth

• main rapper who is supported by a group or ‘posse’ to signify their strength and power.

• Women portrayed as objects of lust. Rapper surrounded by girls - gangster lifestyle.

M I G O S - V E R S A C E