A SHIFT IN THE VIEW OF COMMUNICATION From one-way to two-way From formal, written communication to personal communication From pacifying methods to engaging methods The Open Communication View jeanettefors.se
Controlling with Communication, Values and Culture
May 29, 2015
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A SHIFT IN THE VIEW OF COMMUNICATION From one-way to two-way From formal, written communication to
personal communication From pacifying methods to engaging
methods
The Open Communication View
jeanettefors.se
Dynamic markets of shifting periods between stability and turbulence.
Organizations are not static, but constantly changing targets.
Managers make complex and critical decisions.
DRIVING FORCE 1UNCERTAINTY & COMPLEXITY
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ILLUSTRATING COMPLEXITY
More information is estimated to have been produced in the last 30 years than in the previous 5.000.
By 2011, the digital universe will be 10 times the size it was in 2006.
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PROBLEMS
We are constantly facing new information The risk for contradictions and inaccuracy
increases It becomes more difficult to get an overview
of a specific situation Uncertainty and complexity create anxiety,
stress, rumours, employee turnover, absenteeism, reduced morale and productivity
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From satisfying basic physiological needs to focusing on self-actualization
From trusting authorities to trusting ourselves
DRIVING FORCE 2A SHIFT IN VALUES
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How do we best manage this uncertainty and complexity? How do we manage when authorities are questioned? How do we manage when self-actualisation is more
important than basic needs like salary or bonuses? How do we increase our chances for survival? How do we enable change and change success? How do we avoid resistance and crisis?
QUESTIONS ASKED:
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Explain
Create understanding
Achieve acceptance
Motivate
Involve
Respond to negative feelings
Work proactively
Enable collective planningGuide
Discuss
Meet face-to-face
Enable positive perceptions
PARTICIPATION, OPENNESS AND TRANSPARENCY
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The Open Communication View
Together, the uncertain and complex environment, the wealth of information available, the questioning attitude and the need for self expression, make open communication necessary
Open communication allows me to make sense of the situation on my own; to find out what’s relevant for me.
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