Contoh Marketing Plan

Marketing Plan Project

Marketing PlanMARKETING MANAGEMENTAdministrasi NiagaPoliteknik Negeri Bandung201423 June 2014Marketing Plan Project | D A V F A S H I O N11Group by :Anton Sugito Wardoyo125231039Dina Indah Purnamawati125231050Juwita Oktaviani125231056Tedy Arafat12523106823 June 2014Marketing Plan Project | D A V F A S H I O N2Company Profile23 June 2014Marketing Plan Project | D A V F A S H I O N3COMPANY NAME: Dav Fashion

COMPANY ADDRESS: Jl. Cihanjuang KM 2.45 No. 24 Kota Cimahi

COMPANY DETAIL: A company that engaged in sale and as a distributor of apparel products. The products offered there are various types ranging from childrens to adult clothing apparel.

Vision and MissionVISION: Become an exclusive and leading provider of branded fashion products.Become a distributor and retail company trusted for its quality.

MISSION:Give the best service to customers and meet their wants and needs.Establish a long-term relationship with customers.Building a strong corporate image and binding as to create a good perception in the costumers mind.

23 June 2014Marketing Plan Project | D A V F A S H I O N4Structure Organization23 June 2014Marketing Plan Project | D A V F A S H I O N5S.W.O.T Analysis23 June 2014Marketing Plan Project | D A V F A S H I O N6StrengthDav Fashion is a store that sells clothing for men, women, adults and children Sell famous brand products Products offered has many varieties and motives Have the same quality as the existing factory outlets in Bandung The price is cheaper in comparison with other Factory Outlet Can buy goods in bulk Dav fashion accept resellers23 June 2014Marketing Plan Project | D A V F A S H I O N7WeaknessDo not have a tagline and logo to be typical of this store Land is less extensive for the type of product that is pretty much Do not have a clear financial statement23 June 2014Marketing Plan Project | D A V F A S H I O N8OpportunitiesDav fashion is the only store in the area that have good product quality and relatively cheap price Has a strategic location on the edge of the capital Cimahi road and located beside the famous central store Donat Madu. The only retail store selling clothing with famous brand23 June 2014Marketing Plan Project | D A V F A S H I O N9ThreatsResellers could be a competitor who came in later If the Promotion is not aggressively then sales will not increase If factory outlet know dav fashion sell at a low price, the factory outlets will becoming threats23 June 2014Marketing Plan Project | D A V F A S H I O N10Marketing Strategy (S.T.P)23 June 2014Marketing Plan Project | D A V F A S H I O N11SegmentingDav Fashion segmentation criteria with the age of the child and adult, male and female.23 June 2014Marketing Plan Project | D A V F A S H I O N12TargetingHousewife is the target customers of Dav Fashion.23 June 2014Marketing Plan Project | D A V F A S H I O N13PositioningDav Fashion wants to position as a retail children and adults with the prices are very affordable23 June 2014Marketing Plan Project | D A V F A S H I O N14Marketing Mix23 June 2014Marketing Plan Project | D A V F A S H I O N15ProductDav Fashion providing children's clothing and adult products for men and women23 June 2014Marketing Plan Project | D A V F A S H I O N16PriceDav Fashion offer price below the market, because Dav Fashion using the going-rate pricing23 June 2014Marketing Plan Project | D A V F A S H I O N17PromotionAdvertising For advertising Dav Fashion has not penetrated into the print media Personal Selling Dav Fashion is very open to the resellers to sell its products. Sales Promotion Dav Fashion clothing having a sale for a product that already exist in the barn too long. Publicity Dav Fashion using a communication media such as brochures and pamphlets23 June 2014Marketing Plan Project | D A V F A S H I O N18PlaceDav Fashion choose to be located in Jalan Cihanjuang beside Donat Madu.23 June 2014Marketing Plan Project | D A V F A S H I O N19Marketing GoalsCreating Brand awareness to the public will be the product of Dav Fashion by improving and optimizing campaigns. Provide knowledge about the product to consumers Increase sales volume Dav Fashion Expand cooperation with consumers Business to business Expanding Market Share for similar products Proficient in market share in regions Cimahi

23 June 2014Marketing Plan Project | D A V F A S H I O N20Our Marketing Strategy23 June 2014Marketing Plan Project | D A V F A S H I O N21Make a new tagline and logoMaking and distributing flyersChange banner storesReorganize the layout of the storeInstallation of bannersBuying a cash registerMaking bazaar storefronts

Provide card memberHolding discountsProvide card memberProvide social networking websitesMaking a paper bagManufacturing a sticker store

23 June 2014Marketing Plan Project | D A V F A S H I O N22

Member CardBannerLogoBudgeting23 June 2014Marketing Plan Project | D A V F A S H I O N23Promotional CostBROCHURE:Rp 2.640.000FRONT BANNER 1PCS SIZE 2x6m:RP 288.000SPANDUK 4PCS SIZE 1x5m:Rp 480.000CASHIER MACHINE 1PCS:Rp 3.150.000CARD MEMBER 3500PCS:Rp 3.500.000WEBSITE AND DESIGN:Rp 1.300.000PAPERBAG 3000PCS:Rp 6.000.000MANUFACTURING A STICKER STORE:Rp 1.800.000TOTAL:Rp 19.158.00023 June 2014Marketing Plan Project | D A V F A S H I O N2423 June 2014Marketing Plan Project | D A V F A S H I O N25CAPITAL FROM THE COMPANY : Rp 80.000.000Conclutionif dav fashion want their capital invested back within a period of one year, then dav fashion must sell as much product :Kids : 948 pcsAdult : 413 pcs23 June 2014Marketing Plan Project | D A V F A S H I O N26Thanks for your attention !23 June 2014Marketing Plan Project | D A V F A S H I O N27