Localization World London 2013. Opinions are those of presenter. “Tell Me More About That” Context of Use in UX and Use of Context in L10n Designing Great Enterprise Applications User Experiences for Global Users Ultan O’Broin (@localization) Oracle America, Inc Localization World, London, June 2013
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Context of Use and Use of Context: Localization and UX
Localization World, London 2013 preso by Ultan O'Broin on gathering user requirements globally and on making a great contextual user experience for all users.
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Localization World London 2013. Opinions are those of presenter.
“Tell Me More About That”
Context of Use in UXand
Use of Context in L10nDesigning Great Enterprise Applications
User Experiences for Global Users
Ultan O’Broin (@localization)
Oracle America, Inc
Localization World, London, June 2013
Localization World London 2013. Opinions are those of presenter.
About @Ultan• Director, Oracle Applications
User Experience• Translation Program
Manager• Localization Manager• EMEA, USA• Writer, Blogger• @localization• Views not necessarily those of employer
Localization World London 2013. Opinions are those of presenter.
Agenda• User Experience (UX) 101• Context of Use in the Enterprise• Global Users Don’t Work the Same Way• Enabling Sources for Contextual Use• Context for All: Beyond L10n• Resources
Localization World London 2013. Opinions are those of presenter.
In the Office This Morning?
Localization World London 2013. Opinions are those of presenter.
Context 101: Work and Cafés
Localization World London 2013. Opinions are those of presenter.
Room for CReaM?
Localization World London 2013. Opinions are those of presenter.
User Experience versus Usability
User InterfaceThe look and feel of an application, including the layout and interaction model.
User ExperienceThe complete experience for a user around accomplishing a task, including across traditional applications boundaries.
Localization World London 2013. Opinions are those of presenter.
“Tell Me More About That”
Localization World London 2013. Opinions are those of presenter.
Context of Use• Anything of importance used to complete a task• National Institute of Standards and Technology (NIST)
Common Industry for Usability Requirements (CISU-R)
• “The users, tasks, equipment (hardware, software, and materials), and physical and social environments in which a product is used” [ISO 9241-11:1998]
• Enterprise nuances: business rules and requirements, organizational culture, working vs. business languages, multinational distribution, macro trends (BYOD, COIT, globalization, internet), micro flavors
• Contextual areas vary by country/region/location too
Localization World London 2013. Opinions are those of presenter.