© F5 Networks, Inc 1 CONTEXT IS KING Increase in mobile video traffic between 2013-2018 14x Amount of data collected every day from the 152 million connected cars on the road in 2020 30TB €0 EU scraps mobile data roaming charges by December 2015 26 Apps Average number of installed apps on a smartphone 177M Number of wearable devices globally by 2018 OTT messaging doubles in 2014 2x of m.facebook.com activity encrypted Number of mobile user of Facebook 1M FACEBOOK ‘LIKES’ 80% Knowing what mobile subscribers are doing, where they come from and what effect their data usage is having on your network can make the difference between thriving or barely surviving. The context-aware mobile network delivers unparalleled insight and control of user experience.
Context is King
Jun 14, 2015
Knowing what mobile subscribers are doing, where they come from and what effect their data usage is having on your network can make the difference between thriving or barely surviving. The context-aware mobile network delivers unparalleled insight and control of user experience.
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© F5 Networks, Inc 1
CONTEXT IS KING
Increase in mobilevideo traffic between 2013-2018
14xAmount of data collected everyday from the 152 million connectedcars on the road in 2020
30TB
€0EU scraps mobile data roaming charges by December 2015
26 AppsAverage number of installed apps on a smartphone
177MNumber of wearable devices globally by 2018
OTT messaging doubles in 2014
2x
of m.facebook.comactivity encrypted
Number of mobile user of Facebook
1M FACEBOOK ‘LIKES’
80%
Knowing what mobile subscribers are doing, where they come from and what effect their data usage is having on your network can make the difference between thriving or barely surviving.The context-aware mobile network delivers unparalleled insight and control of user experience.
© F5 Networks, Inc 2
SERVICE PROVIDER CHALLENGESThe boom in mobile activity can make it difficult for service provider to meet demand while maintaining a quality customer experience.
“Live streaming of World Cup matches is
overloading the network”
#!$@*!!How do we
compete withWhatsApp?!
“We need to let customers choose theirown roaming provider”
“Calls aredropping outall over thecity center”
We've got a signaling storm...is it a rogue app?
A DDoS attack?
But how do we optimize
performance whenthe traffic volumes
are so high?
“Zero rating trafficis driving uptake of ourstreaming TV service,
butcan we afford it?”
© F5 Networks, Inc 3
YOUR ROUTE TO SUPERIOR
CUSTOMER EXPERIENCEContext aware technologies allow service providers to maintain high quality network performance, while expanding their service offerings for increased revenues. Our service provider solutions help you take on LTE and win.
MEET THE DEMANDfor massive data usewith Diameter signalingmanagement
OPTIMIZEyour understandingof user behavior withpolicy management
REDUCE CAPEX & OPEXand allow greater orchestrationof NFV and SDN
SECURE DNSand optimize apps withglobal traffic management
SECUREall levels of the network and protect your subscribers withan advanced firewall
MONETIZEthe network withflexible, context-awarepolicy enforcement
© F5 Networks, Inc 4
To learn more, click here
Infographic by Futurity Media. Sources: IHS, Cisco VNI, Facebook, Mashable, Analysys Mason
CONTEXT AWAREThe opportunities to offer services based on the context of user actions are compelling for both the operator and the customer.
SCALABLE GROWTHSimplified, more scalable networks
MORE CONTROLFlexible, secure service delivery
MORE INSIGHTIntelligence and control
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