Content Your sales presentation or proposal should be simple, but effective. Here is a list of what you should include:

<Insert Your Club Name Here>

<Insert Date Here>

<Insert Your Club Name Here> <Insert Date Here>

Content

Your sales presentation or proposal should be simple, but effective. Here is a list of what you

should include:

<Insert Your Club Name Here> <Insert Date Here>

01

Brief overview of your club – number of teams, where you are based, different sections (girls,

boys, adult, disability).

<Insert Your Club Name Here> <Insert Date Here>

02

What role does your club play in the community – different sessions you run, partnerships,

what else apart from football if anything?

<Insert Your Club Name Here> <Insert Date Here>

03

Sponsorship option – what are you looking for from a sponsor? What will the sponsorship

money help pay for, what difference will it make to the team? Refer to it as a ‘partnership’.

<Insert Your Club Name Here> <Insert Date Here>

04

What will you offer to the sponsor in return? Club with FA links – Charter Standard and

Respect? What ‘stuff’ do you have to offer them – advertising space, tickets to

matches/events, advertising opportunities to parents/fans (e.g. discount vouchers for a

haircut to send business their way).

<Insert Your Club Name Here> <Insert Date Here>

05

PR opportunities – photo call with team in kit, end-of-season awards, association with

ambassadors.

<Insert Your Club Name Here> <Insert Date Here>

06

Summary – four ‘bullet points’ on 1. what makes your club stand out 2. what you’re looking

for from a sponsor 3. how it will make a difference and 4. what you will offer in return.

Thank you