CONTENT TOKYO 2015 Show Preview

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Contents

6 powerful content exhibitions under one roof Latest advanced technologies for content 700 creators & 180 production companies Expanding characters & brand license Trending content marketing Informative conference A show where content and business will “hatch”

Edited: June 2, 2015 1

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6 powerful content exhibitions under one roof

Japan’s largest B-to-B platform for the content industry - CONTENT TOKYO at Tokyo Big Sight, Japan next month from July 1-3. Expanding 1.5 folds further from last year’s edition, at this comprehensive 3-day event, 1,330 exhibitors will gather from across Japan and the world to showcase their latest, most creative and innovative products and technologies. Exhibitors will be dispersed across 6 powerful exhibitions all specialising in different functional areas of content business. From individual content creators, production companies, licensing, the tools, technologies and services to create, manage and distribute content…the 6 exhibitions of CONTENT TOKYO covers all fields of the business. 57,000 professional visitors of the content industry are expected attend this year’s show.

Latest advanced technologies for content

In order to keep pace with the continually evolving digital content business, CONTENT TOKYO has been molding it’s shape over the years to fit the industry’s needs by adding or adjusting concepts of the composing exhibitions. This year exhibits for technology will be enriched. At the newly launched “Advanced Content Technology Expo” the latest technologies and solutions for interactive, entertainment experiences will be showcased by 70 firms. EPSON for instance will be exhibiting their latest smart glasses “MOVERIO”. German robot maker KUKA will showcase the next generation robot "LBR iiwa". Business ready 360-degree panoramic viewer, communication app with the latest voice synthesis technology and digital signage are to be on show at SONY MUSIC COMMUNICATIONS’ booth. Japan’s leading firm for VR, SOLIDRAY will be showcasing their interactive floorimage system. Other exhibits include technologies and equipment required for creating digital art, 3D printers, 3D projection mapping tables, software for drones, latest virtual reality technologies…and much more.

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“Despite the fact that the level of technology is top class, there was never a link between the technology and competitiveness within the industry. Therefore, I look forward to Advanced Content Technology Expo and the concurrent shows for business of the technicians in the field to expand and creations of new media content through the businesses conducted on-site” shared professor MICHITAKA HIROSE of Tokyo University when the launch of the exhibition was revealed to the industry. Hopes are high for the show as a new platform for industry professionals to utilise for business.

180 production companies will also be

Continuing from the previous show, CONTENT TOKYO will serve as the largest annual B-to-B platform to enjoy discovering interesting content from Japan by meeting and discussing partnership with various content creators and producers. At “Creators’ Expo” a total of 700 creators from across the country of all genres namely video and animation creators, game, app creators, illustrators, computer graphic designers, sound creators, musicians, calligraphers, photographers etc. will be showcasing their proud work samples on-site. Various media content production companies will also be exhibiting at “Production Companies Expo” . Including major production firms such as SQUARE ENIX, TAIYO KIKAKU and DYNAMO PICTURES, 180 powerful and unique firms will be taking part this year. Participation of exhibitors from overseas is also on the rise. From the UK, AUDIO NETWORK will be showcasing their high quality music. PT. ABADI BUSINESS SOLUTIONS from Indonesia and MOTION ELEMENTS, THAILAND FILM OFFICE, PLANNASIA from Thailand will also be exhibiting. During the show period, in addition to booth exhibits, a number of exhibitors will take the opportunity to appeal their original movie, animation, computer graphics, game, music content at a special showcase area. H.A.N.D will be running a short movie with a hint of spook, MAGICALGIRL will be showing an animation and MIRAI KIBOU DESIGN is to exhibit an action fantasy piece. Participants will be able to enjoy the creative work of such exhibitors as well as negotiating future partnerships.

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700 creators & 180 production companies

LICENSING JAPAN held within CONTENT TOKYO is the largest hub in Japan for licensing business. Ranging from minor to major characters and brands from across Japan will be exhibited. All the major publication and television networks in Japan for instance TOHO (Japan’s largest film production company, license holder of GODZILLA), BANDAI VISUAL (Japan’s leading anime, film production and distribution enterprise), SHUEISHA, KODANSHA(Both Japan’s leading publishers, produces many major manga comics), TV TOKYO (One of the leading TV network in Tokyo particularly specialising in anime), YOMIURI TV ENTERPRISE, SHOGAKUKAN, SHOGAKUKAN-SHUEISHA, KADOKAWA etc. will be joining the show. This year increasing number of firms are exhibiting at LICENSING EXPO for the first time including new-comers to licensing business too. FUJIYA (Japan’s nationwide chain of confectionery stores and restaurants), JAPAN AIRLINES, EAST JAPAN MARKETING & COMMUNICATIONS (Japan Rail East train properties) are some of the first time exhibitors. The overall scale of the show will be expanding by 1.5 folds. License holders from overseas is also rising. License of such overseas exhibitors include WHERE’S WALLEY?, FRISK, LAMBORGHINI, JEEP, THE DISCOVERY CHANNEL, LINE Characters, SASSSY, LAURA ASHLEY, HERSHEY, WORLD HERITAGE, CHUPA CHUPS, MADONNA, METALLICA, VINCENT VAN GOGH, CHRISTIAN R LASSEN etc. The Taiwan pavilion will be larger and Korea will be holding a national pavilion for the first time.

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Expanding characters & brand license

Another highlight of the show would be the other newly launched exhibition - “Content Marketing Expo”. 90 companies will be joining to reveal their latest technologies and services for the trending content marketing. Content marketing support services will be showcased by NIPPON SP CENTER, IMJ CORPORATION. SEO solutions by PLAN-B, DM SOLUTIONS. In the area of various content production, distribution and analytic tools FULLSPEED, LOCUS, CCC MEDIA HOUSE, GMO CREATORS NETWORK, BEBIT, GROOOVER, USER LOCAL, AMANA etc. will be ready for on-site consultations. Construction and management services for owned-media will also be exhibited by firms such as HATENA, STARTIALAB and many more.

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Trending content marketing

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A conference will take place in parallel to the exhibition throughout the show period. The session especially to look out for would be the “CONTETNT TOKYO Int’l Conference”. Leading experts in Japan will share the latest technology and industry trends in reference to their work.

Informative conference

CONTENT TOKYO Int’l Conference［CN-S］ （FREE/ Pre-registration Required)

Date : July 1 [Wed] 13:00-15:00 Venue: Conference Tower, Tokyo Big Sight

Click here for FREE application

Keisuke Amano, Show Director of CONTENT TOKYO envisions the show to be more than just a trade show to showcase products and technologies. “We would like our show to be recognised as the place where new content will “hatch”. With the addition of the 2 new exhibitions the show now collectively gathers all the players of the content business in one place allowing professionals of various sectors and stages of content creation to meet, network and discuss partnerships. We hope to keep serving as a platform for new content to born into the world.”

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A show where content and business will “hatch”

Participants can enjoy the show for free by applying for an invitation ticket online at http://www.content-tokyo.jp/en/inv/. For further information, visit the official show website: http://www.content-tokyo.jp/en/ CONTENT TOKYO Show Management Reed Exhibitions Japan Ltd. Tel: +81-3-3349-8519 Email: [email protected]

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What is CONTENT TOKYO? A group of 6 exhibitions, specialising in the areas of entertainment content creation, distribution, licensing, technology, service and marketing. This unique show brings synergetic effects, among all genres of the content industry. As the world of content is changing, and content such as TV, Films, games, books, music, apps, web and mobile are becoming borderless, CONTENT TOKYO will provide an exciting and comprehensive platform where various sectors of the content industry can explore new business with one another. http://www.content-tokyo.jp/en/ Show Outline: Exhibition Title: CONTENT TOKYO 2015 Dates: July 1 (Wed) - 3 (Fri), 2015 Venue: Tokyo Big Sight (Tokyo International Exhibition Center) Organised by: Reed Exhibitions Japan Ltd. CONTENT TOKYO consists of: 5th LICENSING JAPAN http://www.licensing-japan.jp/en/ 3rd Production Companies Expo http://www.production-expo.jp/en/ 3rd Content Solutions Expo http://www.contes.jp/en/ 1st Content Marketing Expo http://www.ct-mk.jp/en/ 1st Advanced Content Technology Expo http://www.ct-next.jp/en/ 4th Creators' Expo http://www.creator-expo.jp/en/ Concurrent Shows of CONTENT TOKYO 2015 (July 1 - 4, 2015 <4 days>) 22nd Tokyo International Book Fair (TIBF) http://www.bookfair.jp/en/ 19th e-Book Expo Tokyo (eBooks) http://www.ebooks-expo.jp/en/ What is Reed Exhibitions Japan? Reed Exhibitions Japan Ltd. was founded in 1986 as a member of the world's leading exhibition organiser - Reed Exhibitions. Through continually striving to create trade exhibitions that generate business for the exhibitors and visitors alike, the company has in 2003 become the largest trade show organiser in Japan. In 2015, 123 trade shows across 25 industry sectors are to be held. By organising successful international exhibitions, the company is fully committed to promoting the trade between Japan and the world. http://www.reedexpo.co.jp/en/

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