DATA & PERSONNALISATION CONTENT THAT COUNTS
DATA &
PERSONNALISATION
CONTENTTHAT COUNTS
The New Content
PAIED OWNED EARNED
• Campaign content• Hero content• Display content• Native content
• Product content• Interface content• Editorial content• Inbound content
• Social Content• Content marketing• Branded content• Outbound content
We design brand experiences across channels where people consume Content
Creating the right content is a R.A.C.EEverything is content and content is for everyday.
Facing the issue of rapidity, reactivity and quantity.
ReachAudience
SearchableRight time
AttentionInterest
Trends topicsRelevance
ConsiderationInfluence
SatisfactionPrefrence
Engagement
SharableLikeable
Comments
R A C E ContentVelocity
Our full-service Content proposal
Content Strategy
Data driven Insights
ContentProduction
Content Distribution
SOCIAL MEDIA
DISPLAY / PROGRAMMATIC
IN BAND / OUT BAND
Talent sourcingCreation & Production
Content auditContent planEditorial lineTone of voice
Channel planningTaxonomy
ClassificationSEO / tagging
KPI / objectives
Our Content FactoryPowered by Publicis Group massive capabilities & linked with content producers.
Content Production
30GRAPHIC
DESIGNERS
1500m2PRODUCTION STUDIOS
IN PARIS
x
5INFLUENCER SCOUTING
10PHOTOGRAPHERS& VIDEO MAKERS
25MOTION
DESIGNERS
120WRITERS & JOURNALISTS
x…