Content Strategy Order of Operations

CONTENT STRATEGY ORDER OF OPERATIONS @tomharari

FINISHED GRADE SCHOOL? Who here

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ORDER OF OPERATIONS (OLD)

@tomharari Date

E P M D A S L e a s e

y X C U S e

E A r

U N t

A L L y

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Order of Operations (NEW)

A D S C P M E R F O R m

A n

A G I c

E A r

U N t

A L L y

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Discovery Appraisal Staging Creation Promotion Measurement

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D DISCOVERY

FORCE AGREEMENT ON SUCCESS MEASUREMENT

IDENTIFY STAKEHOLDERS

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@Tomharari iacquire.com

Do Market Research

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What Are Your Business Objectives?

HOW MUCH CONTENT EXISTS? A

APPRAISAL @tomharari

Qualitative Vs. Quantitative? How Much is Enough?

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http://iacq.co/11g9muA

@tomharari

DOES CONTENT MEET STRATEGIC GOALS?

STARTING TO MAKE MAGIC

S STAGING

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@tomharari iacquire.com

OLD School Planning

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New School Planning

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Wordpress Makes This Very Easy

C CREATION

@tomharari http://www.flickr.com/photos/fotologic/410355440

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The Resources For Content Creators Are At Your Fingertips

http://iacq.co/ZwmTdw

CONTENT MARKETING

P PROMOTION

@tomharari

iacquire.com

Content Marketing is The Only Marketing

That’s Left…

- Seth Godin

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Planning & Strategy Leads To Awesome Content

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Get The LINKzZ!!!!

50 LRD

iacquire.com

We just launched Ecommerce University

which will be the go-to place for all entrepreneurs to learn about everything ecommerce. …we plan on releasing 3-4 more

guides this year. Each guide will be the most comprehensive

available and will be published via guides, ebook and print book.

Mark Hayes Marketing, PR, & Content @Shopify

@tomharari

@tomharari

M MEASUREMENT

Assess Performance

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Look Beyond

Rankings Is

Content Meeting Business

Goals?

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READING ASSIGNMENT

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Iacquire.com

Thank You Tomharari.com @tomharari

Download Slides HerE: http://iacq.co/1611ImT