Content strategy or tactic (final)

Content: Strategy or Tactic?

MONDAYS

#atomicchat

Q5 @brandideas:People can mastermind content but it has to capture the imagination and inspire to be shared.@brewbom:Encouragingly, 2014 will be the year that B2B fully embraces quality content marketing.fully embraces quality content marketing.

@brewbom:Both! Those darn trick questions! Short term engaging is better, long term useful wins.@michelejmartin:Engaging content IS useful, whether its use is merely to entertain or to start conversation.

Q4

@brutalpixie:Stories must demonstrate credibility (ethos), some sort of logic (logos) and appeal to an emotion (pathos).@emkslone:Be relatable, authentic, and don’t waste anyone’s time.anyone’s time.

@brewbom:They are similar however you need a content strategy before you build a content marketingstrategy.@michaelmooneyy:Your content strategy should be consistent across content marketing, PR and advertising across content marketing, PR and advertising efforts.

Q2

Q3

@vin_orleck:Just pushing out content to enough places and people doesn’t make the strategy a success.@cliftonw21:That if you post it... they will come.

@brewbom:To me content marketing strategy is centered around being timely, topical and relevant. Focus on delivering benefits to the customer.@referralcandy:Identify the landscape you want your brand to map and explore! Put together a long to map and explore! Put together a long view - what do you want to be known for?