Content, Social Media & Making Money

INFINITY SQUARED PTY LTD

Intro

Tonight

A chat Help build your brand How to effectively produce good quality content What makes content interesting and watchable How much content should they be producing

What opportunities are there to monetize that content?

seth gobin video

Editorial

ProductionSales &

Marketing

Business Analytics

Customer ServiceSupport

All of this & more...

Presence

Profile

Participation

BUILDING BRAND

AWARENESS, DISCOVERY & CONNECTIVITY of/to You || Your

Content || Your Platforms

AUTHORITY & CREDIBILITY of You || Your Content || Your Platforms

INTERACTION & INVOLVEMENT with your Customers || Subscribers ||

Followers || Likers || Users

Likes/Subs/Views/Readers

Perception/Anecdotal

Engagement / Involve

PROFILE

Fundamentally about your BRAND. “You are defined more by what you DO,

rather than what you SAY you’re going to do.”

PRESENCE

PresenceOnes solar-system of controlled platforms or touch-points i.e. Website/Database/FB/TW/PI/IN etc.

OWned Media

Earned Media

Paid Media

Shared MediaAudience engagement is such that they are compelled to share on their own portfolio of social media touch points

Paying to gain exposure against a 3rd parties audience across their owned media touch-points

Harnessing a partners portfolio of owned media touch-points for mutual benefit

HUMAN TRUTHS

PARTICIPATION

One-on-One One-to-Few One-to-Many

CONTENT Strategy

Value Proposition

Define your value proposition.! Why would I connect to you?!

What value do I get?!

CONTENT Streams

Brand / Product / Service

Social/Topical

Community Your Life

Friends | Followers | Clients etc.

Your Brand Lens

PUBLISHED | PROMOTED | DISCOVERED

Relative to you core area of expertise.

+Helpful Content.

Insight Driven Content Streams

Birthday | Events | Achievements

1st Day of Summer | Last Day of Term | Xmas | NT | ‘Straya Day |

Holidays | +40 days

Cultural

Slip, Slap, Slop | Cricket | Eating outdoors | Beach Everything | Afterwork Swims | (no)clothes

CHannels

POTENTIAL ROLE OF CHANNEL:!To house information about your brand, products, services etc.!!Latest News & Updates aggregated from social channels. Additional Blog role for deeper insights into the you & your brand, FAQs and any additional relevant information.!!BEHAVIOUR IN CHANNEL:!Discoverability!- SEO optimised to aid further understanding and discovery of you and your content.!

WEBSITE/BLOG

ROLE OF CHANNEL:!Primarily used for dialogue and re-sharing content from key community contributor or key opinion leaders!!!BEHAVIOUR IN CHANNEL:!Publishing !- high daily frequency all other social channels will automatically set-up to publish to twitter.!!!Outreach/Dialogue !- active conversations on #tag contributions !- general enquiries and acknowledgement.

TWITTER

ROLE OF CHANNEL:!To house video content to aid discoverability of the you & your content.!!!!!!BEHAVIOUR IN CHANNEL:!Publishing!- subject to strategy!!Discoverability!- Each video is seo optimised.!!Outreach/Dialogue !- active conversations !- general enquiries and acknowledgement.!

ROLE OF CHANNEL:!To also provide a dynamic always-on means of building & connecting with our core loyalist community. !!!BEHAVIOUR IN CHANNEL:!Publishing !- 1 per day tops!!Outreach/Dialogue !- active conversations on #tag contributions !- general enquiries and acknowledgement.

YOUTUBEFACEBOOK

ROLE OF CHANNEL:!To provide a dynamic always-on means of building & connecting with our core loyalist community. !!!BEHAVIOUR IN CHANNEL:!Publishing !- 4 + per day!!Outreach/Dialogue !- active conversations on #tag contributions !- general enquiries and acknowledgement.!

INSTAGRAM

Content In Context

CONTENT STRATEGY

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Content Asset

Role - Message - Call-to-Action

Content Calendar

Default to creating

Commercialisation of Content

PUT A HANDLE ON IT

Cupcake Addiction

Michelle

The Voice

5 Takeaways

Define your value proposition

Passion driven

Manageable & Sustainable

Hit me Up … @victom

Test & Learn

Put a handle on it