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Unleash the Power of the Skyword PlatformJune 17, 2015
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Agenda
Introductions
Evolution
The Core
Beyond the Core
A Look Ahead
Q&A
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INTRODUCTIONS
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Keith Kost @kopake
VP, Product ManagementSkyword Employee #9Award-Winning Home Brewer
Joe Breed@joebreed
Director, Platform Services Skyword Employee #48Gourmand
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EVOLUTION
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Are you ready to move forward?Are you ready to
move forward?
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EMOTION
TECHNOLOGY SERVICES
SCALABILITY
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800 Million Organic Visits
2 Million Tweets
660,000 original stories created
5 Million Likeson Facebook
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THE CORE
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The Skyword Platform
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Search for Contributors in the Skyword Network
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Identify Matching Contributors’ Profiles
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Distribute Content Assignments
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Manage an Interactive Editorial Calendar
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Create Custom Content Templates
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Enforce Content and SEO Best Practices
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Manage the Editorial Process
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In-Line Comments
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Store and Compare Content Versions
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Streamline Content Review and Delivery
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Measure Overall Program Effectiveness
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Track Individual Content Performance
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BEYOND THE CORE
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Ensure Your Brand Voice and Tone
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Manage Your Contributors
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Custom Payments
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Manage Campaigns and Projects
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Opt-In E-mail Alerts
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Amplify Content on Social Media
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ADVANCED FEATURES
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White Label Branding and Custom URLs
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Search for Influencers by Niche
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Review Detailed Influencer Information
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External Review
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Editorial Collaboration
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Asset Library
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Solicit Proposals with RFPs
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Skyword Video
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Begin a Visual Story
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Define Your Vision…
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Upload Samples
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Deadlines
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Find Top-Notch Videographers
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Connect with Top Videographers
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Review Videographer Bids and Proposals
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Post-production Review
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Host Video and Track Analytics
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Report Individual Content Results
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COMING SOON
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2015 Roadmap
JAN FEB MAR APR JUN JUL AUG NOVMAY SEP OCT DEC
• Proving ROI• Editorial Calendar
Enhancements• Increased Integration• Asset management
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Q&A
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