CONTENT OPTIMIZATION Crash Course
Jul 14, 2015
CONTENT OPTIMIZATIONCrash Course
KERI JAEHNIG
• #SMBInfluencer
• State Senate Commendation
• Founding Author, SteamFeed
• Contributor: Social Media
Today, Search Engine People,
TabSite
• Seen At: Forbes, Business
Insider, Post Planner, Others
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
COFFEE MAKES MY MUG SMILE!What about you?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Lifting Off: Content Optimization
THE QUESTION:
Is your marketing plan calculated to let you
soar above your competition?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“IT’S ALL ABOUT THE CONTENT”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
KEY: Put out hot content
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
HOT CONTENT
• Easy to read
• Fun or triggering words (also niche words)
• Attractive images
• Optimized for the platform
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTENT OPTIMIZATION
• What we deliver
• Where we deliver it
• How we deliver it
• Who we deliver to
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHAT WE DELIVER
• Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc.
• Curated Content - RSS Feeds, Alerts, Sharing Others
• Re-Purposed - Giving new life, Re-sharing
• Promoted Content - Paid media
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
PROMOTED CONTENT
Gonna havta!
Appropriate balance of organic & paid
content
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHERE WE DELIVER• Website & Blogs - Is yours optimized for SEO?
• Social Channels - Are you on the right platforms?
• Communities & Forums - Connecting with peers
• RSS Feeds - Positioned to find
• Cameos - Features elsewhere, guest authorship
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
HOW WE DELIVER
• Is it attractive?
• Available on multiple platforms?
• Is it mobile-friendly?
• There when they need it?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Technology is changing…
will you change with it?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHO WE DELIVER TO
• Email lists
• Social Communities
• IRL Customers
• Public - How are they finding you? (RSS/Alerts)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
OWN YOUR CHANNELSDisruptive Technologies…
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ONLINE MARKETING TIPS:
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ONLINE MARKETING IS 24/7!Be quicker, faster - Or get left behind!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
SOCIAL MEDIA TOOLS• Content Curation
• Content Management (Scheduling & Measurement)
• Content Sharing
• Image Editing
• Social Ads (Creation, Monitoring, Analytics)
• Right Social Platforms
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTENT OPTIMIZER• RSS Feeds/Alerts Curation
• Brand Content Curation
• Queues
• Bulk Scheduling
• Hashtags Integration
• Follow Fridays
• Chrome Extension
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
bundlepost.com
THE RIGHT TOOLSAlways be honing your proprietary blend!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
So…
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Content Optimization: Lift Off
(CONTENT = VALUE)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
THE FUTURE SEEMS BRIGHT
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LEARN MORE: KEEP OPTIMIZING
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Join me…
LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group = Mentoring + Peer Collaboration
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
http://bit.ly/LLICwithme
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTACT ME
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/ideagirlmedia
• instagram.com/ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTENT OPTIMIZATIONCrash Course