Content Measurement Managing content quality Tom Comerford Supratext LLC Intelligent Content 2013 February 7, 2013
Nov 06, 2014
Content Measurement
Managing content quality
Tom ComerfordSupratext LLC
Intelligent Content 2013February 7, 2013
Comerford - Content Measurement
“You can’t manage what you don’t measure.”
— attributed to W. Edwards Deming
“If you don’t measure it, how can you manage it?”
— Peter Drucker
Intelligent Content 2013
Comerford - Content Measurement
“If you don’t measure content, how can you manage content?”
Intelligent Content 2013
Comerford - Content Measurement
Content management is
software (or SaaS)…
a technology platform…
web content management…
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Comerford - Content Measurement
Content management is
a business process.
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Comerford - Content Measurement
What is?Content?
book encyclopedia articlejournal article travel guidenews story technical documentationrecipes … and others.
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Comerford - Content Measurement
Contentis
a business asset.
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Comerford - Content Measurement
Measurements may be
quantitative or qualitative,
direct or indirect.
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Comerford - Content Measurement
What is your content worth?
audience size • perceived valueproduction cost
increase these:
decrease thisor limit the increase
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Comerford - Content Measurement
Five dimensions of content quality
breadthdepthaccuracycurrencyaccessibility
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Comerford - Content Measurement
breadth of content
our content
??? topic topic topic ???
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Comerford - Content Measurement
depth of content
topic
detail
detail
detail
???Intelligent Content 2013
Comerford - Content Measurement
breadth and depth
new topic?
new detail
new detail
new detail
new detailIntelligent Content 2013
Comerford - Content Measurement
accuracy
content
consistency
• cross-references
authority
• fact checking
• citations
• external links
review
• legal
• regulatory
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Comerford - Content Measurement
timeliness
It’s 04:58:58 AM.
Do you know where your content is?
Clock machine,Musée de la vie bourguignonne, Dijon
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Comerford - Content Measurement
accessibility
well structuredat the right reading level
in the relevant languageswith appropriate access
limits
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Comerford - Content Measurement
Balancing measurements
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Comerford - Content Measurement
How to measure incorrectlyin 3 easy steps
1. Ask the right questions.
“How credible is our content?”
O poorO fairO goodO greatO excellent
2. Tally the results as numbers.
Credibility of content: count response
8 1 (poor)13 2 (fair)21 3 (good)34 4 (great)28 5 (excellent)
3. Compute the average and report the result as ‘stars’.
3.6 stars!
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Comerford - Content Measurement
How to measure correctlyin 3 easy steps
2. Count the results in order.
Credibility of content: count response
8 1 (poor)13 2 (fair)21 3 (good)34 4 (great)28 5 (excellent)
3. Create a histogram.
Credibility of content:
poorfairgoodgreatexcellent
Intelligent Content 2013
Comerford - Content Measurement
resources
DITA Metrics 101 other stuff
Siteimprove*"website governance made easy"http://siteimprove.com/
ActiveStandards*"take control of your web presence"http://www.activestandards.com/
Making Metrics More Relevant'altmetrics' for measuring the impact of
researchhttp://www.researchinformation.info/
features/feature.php?feature_id=389
* No endorsement implied!
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Comerford - Content Measurement
Thank you!
Tom ComerfordSupratext LLC
+1 856.787.9090http://www.supratext.com
Intelligent Content 2013