Content Marketing Training by Christa Sabathaly

HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT

Christa Sabathaly

WHY YOU ARE HERE?

➤ You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy

on your e-commerce site ➤ You want to step up your content game to bring more traffic to

the site

WHY AM I HERE?

➤ I specialised in demand creation.

TODAY’S AGENDA

➤ What the heck is content marketing, anyway?

➤ Step-by-step guide in creating awesome content

➤ Content marketing secret sauce to growth hacking.

WHAT IS CONTENT

MARKETING?

GENERATION OF REMOTE CONTROL

“Content marketing is the art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

TYPES OF CONTENT MARKETING

DOES CONTENT MARKETING CREATES ORGANIC TRAFFIC?

AND, CONTENT MARKETING IS ALSO THE FOUNDATION OF ALL

YOUR PAID ADVERTISING.

STEP BY STEP GUIDE TO CREATING

AWESOME CONTENT

EXERCISE - 1

➤ Imagine a brand. It can be your brand, or any random brand

➤ Create a tweet (140 characters) to promote your brand

➤ You have 1 minute to do this

COMMON MISTAKE IN CREATING CONTENT

GOOD CONTENT BUILD YOUR “IDEAL AFTER”

GOOD CONTENT BUILD YOUR “IDEAL AFTER”

AWESOME EXAMPLE OF COMMUNICATING “IDEAL AFTER”

ONCE YOU’VE IDENTIFIED YOUR IDEAL AFTER, YOU CAN CREATE SOV

EXERCISE - 2

➤ Build your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV.

➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram.

➤ You have 5 minutes to do this.

➤ This exercise comes with a prize for the first winner!

GROWTH HACKING YOUR CONTENT TO

10,000 WEBSITE TRAFFIC

THE SECRET….

➤ The secret to growth hacking is : THERE IS NO SECRET SAUCE.

➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.

MEASUREMENT CAT CASE STUDIES

INSTAGRAMUnionMetrics.com

WINNER ANNOUNCEMENT

WRAP UP

➤ Content marketing’s job is to create traffic by communicating the ideal after

➤ To start writing on your social media, try elaborating your Statement of Value

➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools

Q&A

OTHER RESOURCES

➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats-

instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/

content-marketing-infographics/

➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing

by Ryan Holiday

➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com

THANK YOU AND LET’S STAY CATNNECTED!

➤ @sabathaly

➤ www.sabathaly.co

➤ [email protected]