Content Marketing Strategy by GDI

Digital Marketing Strategies for Video

and Mobile

Glen Dimaandal

Founder and CEO

Brands I’ve Worked With

The process of using video to promote a brand, product or service.

Video Marketing

Why You Should Care• Videos Increase People’s Understanding Of Your

Product Or Service by 74%

• YouTube Is The Number Two Search Engine In The World

• A Third Of All Online Activity Is Spent Watching Video

• Every Day 100 Million Internet Users Watch An Online Video

• 50% Of Users Watch Business Related Videos On YouTube Once A Week

Mobile Marketing

The process of promoting a brand, product or service through mobile devices.

Why You Should Care• 75% of Americans admit to bringing their phone to

the bathroom.

• 4 out of 5 consumers use smartphones to shop.

• 70% of mobile searches lead to online action within an hour.

• Smartphone penetration in the Philippines is at 38.7%

• Search engines are compelling webmasters to go mobile

How Do I Leverage

These Trends?

Content MarketingContent marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

Personnel Required

1. General manager

2. Content Manager

3. Direct Response Copywriter

4. Web Developer

5. Web Designer

6. Video Editor

7. Web Analyst

The Product

The Strategy

Drive Traffic

Build Trust a&

Authority

Capture Leads

Make the Pitch

Analyze Results

Driving Traffic

Phase 1

Builda

Blog

DoBasic SEO

Consider Paid Search

Build Relationships & Collaborate

Phase 2: Build Trust

Eliminate Risk

Train People to Click

Don’t Ask for Money…

Don’t Ask for Money…

We’ll Get it LATER

Leverage Social Proof

Leverage Social Proof

He taught me EVERYTHING!Yay Andy!

I like his cat

Solve People’s

Problems

Phase 3: Get Da Lead

Phase 3: Get Da Lead

Gotta catch ‘em all

Create a Freemium

Build Lead Capture Pages

Use Banners, Sidebars and Lightboxes

Test Everything

Test Everything

Headlines

Test Everything

Headlines

CTAs

Test Everything

Headlines

CTAs

Color Schemes

Segment Your List

Pagsama -samahin ang

pare -pareho!

Phase 4: Making the Pitch

the

Create

Demand

Selling is Mainly About 2 Things

Selling is Mainly About 2 Things

Increasing

Selling is Mainly About 2 Things

Taking AwayIncreasing

Build Up Excitement

Limit Supply

Build Up Excitement

Limit Supply

Limit Time Availability

Build Up Excitement

Limit Supply

Limit Time Availability

Give Early BirdBonuses

Build Up Excitement

Gimme!

Use a Pilot List for Testing

I am nobody’s test subject!

Use Affiliates

Follow Ups

WORK!

Always Upsell

Phase 5: Analyze Results

Check Your List Retention Rate

Use Your Data to Determine

• Cost Per Acquisition

• Lead Value

• Average Margins Per Sale

• Overall Profitability

Track Affiliate Performance

Add Successful Assets to Your Swipe File

• Headlines

• Calls to Action

• Color Schemes

• Email Subject Lines

• Copy Templates

• High-traffic Content Assets

Thank

You!