Panelists: Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line • Rebecca Weeks Watson Dir. of Business Development, Real Girls Media • Katie Sween Head of Marketing, StumbleUpon • James Smith Chief Revenue Officer, HuffingtonPost.com • Romi Lassally Founder, TruuConfessions.com
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Transcript
Panelists:
Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line
• Rebecca Weeks WatsonDir. of Business Development, Real Girls Media
• Katie SweenHead of Marketing, StumbleUpon
• James SmithChief Revenue Officer, HuffingtonPost.com
• Romi LassallyFounder, TruuConfessions.com
Content is easy, marketing is not
Most of us have high-quality content or products, but we
Haven’t mastered how to:
• drive traffic to it
• access our target audience within social communities
• package it
• partner with relevant publishers
• leverage syndication and link exchanges
• create tools for users to expose our content
What you’ll learn today
Why social media matters
Internal and external strategies
Specific tools
Do’s and don’ts
Results/expectations
Organizational involvement
Social media matters
“The biggest trends today are micro: small, under-the-
radar patterns of behavior which take on real power
when propelled by modern communications.”
- Mark Penn, Wall Street Journal, 4-21-09
Internal strategy: Promote user activity
Add sharing tools on your site
Social news: users vote on content
StumbleUpon Partner Program
Stumbling directly within a partner’s site enables their visitors to discover their most popular content
StumbleUpon Partner Program
Clicking “Stumble” on the badge launches WebStumbling within the partner site
External strategy: find your audience within communities
Tools to market your content
Widgets
Contests
Syndication
Link exchanges
StumbleUpon—StumbleThru
Stumble exclusively through partner domains
StumbleUpon Advertising—Sponsored Stumbles Green icon indicates