To-do list for busy marketers Content Marketing shoestring on a
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To-do list for busy marketers
Content
Marketingshoestringon a
getting
started
Create A blog1
Use company.com/blog toease the SEO match of yourblog content with your website
Define personasUser/buyer:This helps you tobetter understand yourtarget audience andthe content that willappeal to them themost
2
ReadRead content from the companies and influencersthat shape the content marketing industryGain some valuable tips, that very often can beadapted to your own needs
Here is a list of blogs for social media and contentmarketing, that will help you in your distributioneffort.
3
Monitor engagement4
Identifywhich kind of
topicsresonate withyour audience
Learnwhere youraudience is
most reactiveand present
Understandclearly when,
how and where to
reach them
content execution & distribution plan
5Adapt it to yourtime goals and stick to it
Then, you’ll beable to create an editorial calendar, week by week
Find a domain in whichyou and your
teammates are expertsand create your
editorial calendaraccordingly.
Post once per week.
Content
creation
hacks
Repurposing content6Adapting content that wasalready created by you oranother company intoanother format, can helpto generate new contentwith limited resources
You can use Hootsuite torepost your successfulideas and content intime
Create videos7
You can talk about topics youknow well about
Create a Youtube Channel and post on a regular basis
Best combination of time spentvs efficiency you can find
If you are a good speaker...
These videos from Close.io’sCEO are a perfect example
Curate content8To positionyour brand
as an authority
To educateyour
audience
Show themyou are on
top of industrytrends
Nurture a listof email
subscribers
Aggregatesome articles
suitable to your
audience
Last TipsImprove the quality and technicity of the content. For instance webinars, whitepapers, and bigger ressources usually get more engagement or SEOresults.
Post on a more regular basis, or investmore time and resources on the distribution
We’ve got more stuff for you: visit
www.rivalfox.com/blogfor further digital
marketing insights
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