© LUMA Partners LLC 2014 Content Curation Advocate Platforms CONTENT MARKETING / NATIVE LUMAscape M A R K E T E R Social Marketing Management In-Feed Advertising Platforms Social Branded Video App Integration Early Adopters Social Networks Content Recommendations Inventory Creation Video Content Marketing Agency Content Content Creation Outsourcing Tools Content Planning & Amplification Vertically Integrated Network Denotes acquired company Denotes shuttered company Mobile-First Commerce Content Analytics / Intelligence Brands as Publishers Search Promoted Listing C O N S U M E R Publishers In-Feed Exchanges Native Ad Platforms Gemini AI Content Creation
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© LUMA Partners LLC 2014 1
Content Curation
Advocate Platforms
CONTENT MARKETING / NATIVE LUMAscape
MARKETER Social Marketing Management In-Feed Advertising
Platforms
Social
Branded Video
App Integration
Early Adopters
Social Networks
Content Recommendations
Inventory Creation
Video
Content Marketing Agency
Content Content Creation
Outsourcing
Tools
Content Planning & Amplification
Vertically Integrated Network
Denotes acquired company Denotes shuttered company
Mobile-First
Commerce
Content Analytics / Intelligence Brands as Publishers
Search
Promoted Listing
CONSUMER
Publishers
In-Feed
Exchanges Native Ad Platforms
Gemini AI Content Creation
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