Content Marketing The missing piece in your Digital Marketing strategy Arpit Dhariwal Product Manager, SlideShare
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Content MarketingThe missing piece in your Digital Marketing strategy
Arpit DhariwalProduct Manager, SlideShare
The world’s largest community for sharing presentations
10 MILLION UPLOADS
CHEAT SHEET
for creating AWESOME presentations and generating LOTS of views on your content
1 Make the headline count!
This is your presentation’s ad, so be provocative and grab attention.
2 Keyword optimize your presentations
Add relevant keywords to description and your slides. Presentation transcript is
indexed by the search engines
3 Make it visual
People simply skim through the slides and don’t read it in detail
4 Be a thought leader
There are zillions of presentations on broad topics. To stand out from the crowd
talk about a specific topic
5 Share, Share and Share
Squeeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog.
Helps you get on the homepage and get lot of traction!
6 Add SlideShare to your LinkedIn profile
Embed your presentations on your personal LinkedIn profile for additional views
and credibility
7 Embed links in your presentations
Get creative with links embedded in your presentations. Use them to drive clicks
to your other content or drive more sharing
Want to do more with your content?SlideShare Pro can be useful!
Use analytics to measure and discover what kind of content works for your audience
Analytics
Let your presentations work for you!Convert views into business
Target geography for your lead campaign
Let your presentations work for you!Convert views into business
Collect business leads on your content
Lead Generation
Avoid social media fragmentationCreate a powerful content hub on SlideShare
Avoid social media fragmentationCreate a powerful content hub on SlideShare
Employees / Business Units can have separate SlideShare accounts which could be aggregated to the main network home
Content can be aggregated under specific topics for easier access
Company / personal branding
Featured presentation boxSlideShare Networks
Avoid social media fragmentationCreate a powerful content hub on SlideShare
Blog Feed Twitter Feed Social Widgets Stock Widget
LinkedIn Network Widget
Case StudiesPower of SlideShare!
Individuals / StartupsMahesh Murthy, founder Pinstorm, getting 100K+ views on a single piece of content
Corporates
That’s all Folks!
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