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Transcript
Content Marketing
IT TAKES A LOT OF PLANNING to be this spontaneous…
@NicholaStott
Planning
Successful Content
Brief
Pitch
Define Measures
Creative Brief
Execute
Concept
PITCH LIKE AN AD AGENCY
Brief Like The Military
WIN Like A BOSS
A GOOD BRIEF
Presenter
Presentation Notes
What makes a good brief? More time input earlier. More detail, more thoughts on outcomes… Why is it so important for an agency in particular?... What is the job of an agency in this respect?
Human connection – resonate emotionally, passionately, intellectually -
resonate emotionally, passionately or intellectually…
To date, Facebook have raised more money for Nepal than the governments of the United States and United Kingdom put together.
30 Million USD…
Resources
@NicholaStott
Chip Heath & Dan Heath: Made to Stick Joe Pulizzi: Epic Content Marketing Simon Sinek: https://www.startwithwhy.com/ David Kean: Pitching to Win. The Art of Winning New Business Howard Ibach: How to Write an Inspired Creative Brief