Jul 18, 2015
About Dx3 Canada
Dx3 - March 11 and 12, 2015
CM1 - May 20, 2014
AndroidTO - Oct. 30, 2014
What works for us
We write about our exhibitors (our community)
We are consistent for 2+ years (SEO)
We know our goal:
BUILD THE EMAIL LIST.
THE SHITTY THING
THIS IS YOU...
WHAT IF IT’S NOT
WORKING?
NOBODY KNOWS
ANYTHING
11:32am
July 8,
2014
3:17am
July 8,
2014
CONCLUSION:
GET FAMOUS THEN
GET TWITTER
TWITTER IS NOT A
MERITOCRACY
ACTUAL TIP:
CONSISTENCY
What do we mean BORING?
You think your content isn’t exciting?
You think it doesn’t excite people?
or
It doesn’t get the attention it deserves?
I DON’T EVEN KNOW
WHAT WORKS ON
ANYMORE
WHAT ABOUT NON-
BORING BRANDS?
YOU ARE NOT
PIZZA POPS
ACCEPT IT:
THEY ARE NOT LIKE
YOU
WHO IS YOUR
AUDIENCE?
ACTUAL TIP:
WRITE FOR WHOLE
PEOPLE
Frank & Oak
● Make your own sausages, pickles
● Barber shop culture
● Travel diary: Qatar, Cape Town
● Los Angeles longboarding
“What do cool people wish they did?”
(Instead of being on the computer)
DO RETWEETS
MATTER?
Does anything matter?!?
No such thing as Viral
“You have to rise about a certain level of noise
so that enough people find out about [your
content]. And if nothing happens beyond that, it
means the content just didn’t do the job.”
Seraj Bharwani, Visible Measures
Dx3 Digest - Oct. 2013
YES YOU WILL
HAVE TO PAY
ACTUAL TIP:
DON’T BURN OUT
TAKE THE
LONG VIEW
WHAT YOU DON’T
GET CREDIT FOR
AVOIDING...
ACTUAL OPINION:
QUOTES ARE THE
WORST
YOU’RE TRYING
REALLY HARD AND
I LOVE YOU