Content Marketing for ERP Software & Technology Providers

What is Content Marketing?

Marketing that attracts new  customers without constant  selling & pitching.

Instead you educate and  deliver helpful information.

2 Letters Make All the Difference

SellingGet lucky and find a customer today

HelpingAttract lots of customers – for life

Why Should You Care?

• Technology Buying Process is Long• Buyers in Control ‐

Self‐guided Research

• Good Content Attracts Leads

Content     Vs.     Traditional

VS.

LeadsLeadsLeads

LeadsLeads

Leads

Leads

Hunter     Vs.     Farmer

Traditional

Content

Features and Functions

Selling and Pitching

What Your Company Sells

Sprint

Hunt

Push (Interrupt)

Articles & Helpful Resources

Educating and Teaching

How Your Customers Benefit

Jog

Farm

Pull (Attract)

But Content Marketing is Hard  to Do Without ...

Where is all this content going to  come from?

Breakout Session

Content Ideas: Repurpose

• Existing White Papers– Break Up Into Shorter Articles

• Transcribe Videos– www.fiverr.com

• Post Presentations on Slideshare.net• Old Newsletters to Blog

More Content Ideas

• Product Comparisons (X “vs”

Y)• Get Others Involved

– Staff or Guest Bloggers• FAQs

& SAQs

– Check Your ‘Sent Items’

Folder

• Outsource– Marketing Firm or

www.writeraccess.com

Even More Content Ideas ...

How‐To / Tutorials Industry Reports

Product Tips & Tricks Resources / Links / Tools

Customer Interview Checklists

Support Updates Webcasts / Training

Screencast

(Demo) Guest Posts

Top “X”

Lists Curate Other’s Content

Blog Topic Generatorwww.hubspot.com/blog‐topic‐generator

Content Variety: Not Just Articles• Video• Audio / Interviews• White Papers• Checklists• Webcasts• Case Studies• Infographics• Humor / Cartoons / Images

Thank you

Mark BadranJuice Marketing949‐340‐3374

www.juice-marketing.com