Content Marketing - David Tutin

Content MarketingDavid Tutin, Snr SEO Specialist UK &IE

About Me

Brace yourselves

The content deluge is coming

• Content is the new social lubricant

What is it?

Its any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers

Ask Yourself

Am I building great content or am I just building an efficient content machine

If it is the latter you need to go back and revise your strategy!

?

Creating engaging content

• Think about your audience• Find away to relate to them• Multi format content

– Podcasts– Infographics– Offline as well as online

It pays to keep it simple…

This one idea resulted in lots links of the back of a very simple premise

What a good content strategy can do for you

It helps bring in new business

Establish yourself and your brand

Create a firm direction for your online footprint

How do I create a kick ass content strategy

• Assess your current strategy• Define tone and writing style• Identify what is acceptable and what isn’t• Create a roadmap• Establish Goals• Know how to use psychological

techniques

Remember to be social!

Standing out from the crowd

Disruption It can be a good thing to

help you stand out

Questions????

Add in tools