Content Marketing 3.0 AKA The Future of Real-Time Twitter: @SevenEC1 Hashtag: #SMW3Point0 …you are not the real-time I used to know Speaker: Lisa Moretti Twitter: @LisaTalia
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Content Marketing 3.0 AKA The Future of Real-Time
Twitter:@SevenEC1
Hashtag:#SMW3Point0
…you are not the real-time I used to know
Speaker: Lisa MorettiTwitter: @LisaTalia
…you are not the real-time i used to know
Speed and volume are major challenges
Percolate, 2014 Senior Marketers Insight Report
4 February 2013
/ˈmɛθəd/ a particular procedure for accomplishing or approaching something, especially a systematic or established one
So….
1. Don’t be afraid of real-time2. Build rules so you can be flexible within them
Ways you can do this…• Let go of the data you don’t need• Find your format• Build a framework• Write a dictionary of definitions• Lifestyle and attitudinal audience characteristics are the
way forward
@LisaTalia
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