Content Marketing: 3 Tips to Making Content Stick

• Founded in 2009• Industry Leading Content Provider• Service SEO Agencies & Enterprise Companies• Hand-picked & Experienced U.S. Writers• Dedicated Writing Teams• Account Managers• Custom Content Creation

Who are we?

Why is good content so important?

Statistics provided by: TMG Custom Media & Marketing Tech Blog

61%

7/10

90%

of consumers feel better about a company that delivers custom content

customers prefer to learn about a company via articles instead of ads

of consumers find custom content useful

GOODCONTENT

How do you create good content that “sticks” to readers?

?

Understand Your Audience

Who are they?

What drives their behavior?

Why/how do they

buy?

Create customer personas to:

• Pinpoint who the target buyer is• Find out what drives customer

behavior• Learn how customers think• Understand how and why they make

buying decisions• Learn when they buy

Focused content is more meaningfuland useful to readers/customers.

Use Good SEO

• No keyword stuffing• Use long tail keywords• Good title tags /H1,H2 etc.• Image alt text• Internal/external linking• Mobile/tablet display

Do links still matter in content?

YES

NO

"It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality for search results.“

– Matt Cutts

Source: Google Webmaster Help

Yes they do!

Answer Questions

• Think about “Conversational Search” terms when planning out content ideas

• Create content that answers specific user questions

Why is this so important?

Hummingbird

• Focusing on the “meaning” behind search terms

• Paying more attention to each word within a query

• Matching the “meaning” of a search with pages instead of just matching a few words

Hummingbird is:

DON’T - Over-generalize content subject matter

DO - Be specific and focused with subject matter

Bad Example: An article on “The history of roofing.”

Good Example: An article on “The differences between three-taband architectural shingles.”

Examples

Answering specific questions gives content more “meaning.”

Making content “stick” is as easy as:

Understanding Your Audience

Using Good SEO

Answering Questions

How can help?

• Extensive specialized content experience• Easily handle high volumes• Dedicated writing teams produce

consistent quality• One point of contact via our managed

services• Built to instantly become the content

extension of your agency/company

www.bkacontent.comTo learn more, visit us online at

Thanks for listening!

or CALL

801-441-0737