5 major key success factors for content marketing in 2017 and beyond to overcome the content shock Yann Gourvennec @ygourven Visionary Marketing @vismktg Oct 6, 2016 – Paris, France copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg Oct. 2016 1
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Content Marketing 2016-2020: From Content Shock to Content Chance (presented by Yann Gourvennec at eZ Conference 2016)
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5 major key success factors forcontent marketing in 2017 and beyondto overcome the content shock
Yann Gourvennec @ygourvenVisionary Marketing @vismktgOct 6, 2016 – Paris, France
copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg Oct. 2016 1
1 room – 2 ‘different’ populations
Oct. 2016copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 2
Today, we have a chance to compare our views… beyond prejudice
copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
Poll 1: Let’s see if it works
for IT
p2.gg/ypv
Can you please describe IN YOUR EYES the evolution of the
relationship between our 2 populations OVER THE PAST 2
YEARS
for marketers
p2.gg/ypg
Oct. 2016copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 4
Can you please describe IN YOUR EYES the evolution of the relationship
between our 2 populations OVER THE PAST 2 YEARS
Oct. 2016copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 5
Oct. 2016copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 6
a few years ago…
Come on guys! We’re not the New York Times are we?!
2014, epic year
Joe Pulizzi brought content marketing to the agendaAll started to learn about the subject (at last!)
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copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
Poll 2: role of online content in your day job
for IT
p2.gg/ypp
Is content playing a crucial role in your business ?
copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 9
Poll 2: the role of online content/info in your day job
for marketers
p2.gg/ypx
Oct. 2016
forIs content playing a crucial role in your
business ?
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5 key success factors
Drag picture to placeholder or click icon to add
For each main issue there is one main key success factor
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ksf 1. from shock to opportunity
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Content marketing is booming but engagement is flat
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copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
Poll 7: how is the guy in the basement doing?
for IT
p2.gg/yp7
My business clearly values the skills of all its employees, regardless of rank or title
copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 41
Poll 7: in your business how is the guy in the basement doing?
for marketers
p2.gg/ypk
Oct. 2016
My business clearly values the skills of all its employees, regardless of rank or
title
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Some of our clients
Here are some of the engagements carried out with B2B and B2C clients:Digital assessments and training sessions for banks, healthcare companies, high tech businesses and various international training organisations. Client support with regard to change management in the field of digital marketing. Expert blog creation and content marketing for businesses in Telecoms, IT, private banking, utilities and Big Data. We have also worked for businesses dealing with consumers, have trained top managers, communications experts, and various staffers in all sorts of companies. We have led induction seminars, crash courses, in-depth sessions and strategic sessions. We have also led social media and word of mouth marketing campaigns, optimised websites (SEO, SEM, content optimisation), created white papers dedicated to Web matters and developed personas for businesses mostly in IT, cloud computing and Telecoms.
copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
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