Content Management & Web Analytics Theatre; How cloud technology helped Vodafone improve their client/agency interactions

Transforming client - agency interactions

Josh GilbertsonCo-Founder and Business Development Director

Cloud computing is a reality

© SkyDox 2012 | www.skydox.com

Company reasons for businesses moving to cloud tools?

Reducing Cost Enabling Remote and Mobile working Increasing Productivity Increasing Business Agility

According to Forrester ROI figures range from 38% to over 600%

Create, Share and Manage…“more, better, faster, friendlier”

Marketing Department

Run lean Delivery speed Quality output Simplify Mobilize

Agency Goals

Client interaction Client engagement Differentiation Simplify Mobilize

A changing environment creating issues:

Connectivity and internet penetration

The growing amount of digital information

The proliferation of remote devices

The introduction of Gen Y into the workforce

We are connected and the connectionsare getting faster

More than 2 billion people use the Internet worldwide

Europe leads the world in fixed broadband adoption with 54% more penetration than the Americas.

14%

13%9% 9% 8%

8%

6%

6%5%5%4%

4%4%

4%1%

Email read and answer Create documents Analyze information Edit/reviewGather information for documents File and organize documents Create presentations Create images Data entry to e forms Manage document approvals Publish to web Manage document routing Publish to other channels Create rich media Translate

The amount of digital information has become a burden

Information worker survey Forrester Inc.all rights reserved 2009 Q3

By 2020, the amount of digital information will grow by a factor of 30

and the number of files by a factor of 60.

19%

18% 15%

14%

12%11%11%

Reformatting from multiple formats

Search but not finding

Recreating content

Publishing docs with multiple apps

Moving docs from one format to another

Acquiring archived docs manually

Version control

Wasted time costs money

Information worker survey Forrester Inc .all rights reserved Jan 2011

IDC estimates every year $6 million is

wasted for a 1,000 employee company

Email is inefficient

Email read and answered Creating

documents

Analyzing information

Editing /reviewing

Gathering info for docs

Filing and organizing docs

Creating presentations

Managing approvals

Managing document routing

Source Cost of information information tasks IDC .all rights reserved 2009 Q3

Collaborative tasks, such as review and approval,

have 4.3 hours of management overhead (managing document

approval). Workers spend 8.3 hours of editing and

reviewing.

$21,279

$19,952

$14,251

$13,201$12,481

$10,201

$10,201

$6,000

$14,403

Solving the Email Sharing and Collaboration Problem?! Complicated & Inefficient Time consuming & Prone to Error File Size Limits Version control Feedback is separated Search and Manage Audit Trails Limited control, visibility,

unsecure and unfriendly

FORRESTER 62% of workers spend time working at a location other than the office

GARTNER 42% of workers spend time working at two or more locations outside of the corporate firewall, such as at home or from client sites, in a working week

The proliferation of remote devices

IDC 62% of businesses believe that the number of mobile or remote employees will increase

It’s about freedom and control

USER NEEDS

COMPLIANCE AND SECURITY MEASURES

Gen Y has entered the creative workforce

Gen-Y are ambitious, strongly motivated by money, status and career advancement, and expect rapid progress in these areas

Millennial Generation, Generation Next , or Net Generation

Gen Y

They use technology at higher rates than people from any other generation:

97% own computer

94% own a cell phone

76% use instant messaging

92% of those reported multitasking while IM-ing

34% used the Internet as their news source

Source: Howe and Strauss use tech by Gen-Y graduates

We demand an ‘always-on’ mentality

Gen Y have high values and demands: Team working Real time interaction Tools that are simple and easy to use Expect work tools to mirror web tools Are not afraid to ask for tools that make their job easier

and improve work life balance 65% of Gen-Y workers consider it moderately or extremely

important that they be provided instant “detailed guidance in daily work”

They expect to be able to push information to others instantly and expect real time feedback

Royal wedding received 2.7m social media mentions in 24 hours “Royal Wedding” was mentioned 67 times every second on Twitter and 74 times per

second on Facebook YouTube’s live stream of wedding was watched by 72 million people around the

world.

Source: http://www.theatlantic.com/technology/archive/2011/05/infographic-the-royal-wedding-social-media-snapshot/238104/http://www.metro.co.uk/news/862741-royal-wedding-live-youtube-stream-watched-by-72m

These demands are endemic across the EnterpriseY have high values and demands:

These values and demands have now been adopted by all generations in the work force

If workers aren't provided with the tools they want, they are savvy enough to go around ICT and get their own.

Clients have tried solutions but users reject complicated corporate tools and revert to email or find their own!

Provide the right tools

Because I.T. consumerisation has arrived

Consumer web apps proliferate

The solution build!

Find

Store

Share

Collaborate

Deliver

Manage

Providing a simple platform for secure file sharing and collaboration between the agency and client for complete file lifecycle!

200+ File Types

Giving users tools for online and offline working

SkyDox Desktop SkyDox MS Apps SkyDox Mobile SkyDox Online

For users that want to work in

PowerPoint, Excel, and Word

For browser-based collaboration

For users on the move

For those users who aren’t always

connected to the web

SkyDox Integrations

Thank you and questions?

Josh GilbertsonFounder and Business Development Director