Content Hacking For the Win: Grow Your Online Traffic with Epic Content

CONTENT HACKING, FTW!

GROW YOUR ONLINE TRAFFIC WITH

EPIC CONTENT

ü Mallory Whitfield

ü MissMalaprop.com, since 2006

ü Content Analyst at FSC Interactive, New Orleans

WHAT MAKES CONTENT GREAT?

GREAT CONTENT… is evergreen.

How to Set Up a DIY Photoboothoriginally published July 2011

1,172 words

GREAT CONTENT… delivers value.

How to make a living as an artist or crafter! originally published August 2014

2,140 words

GREAT CONTENT… goes in-depth.

First Apartment Essentials: Checklist and Guide To Finding and Moving Into Your First Apartment

posts merged & re-published April 20151,601 words

The average web page that ranks in the top 10 results for any keyword on Google has 2,000+ words.

WHY? …Content rich pages tend to get more links.

WHAT MAKES CONTENT EPIC?

EPIC CONTENT… starts from humble beginnings.

EPIC CONTENT… combines the best aspects of great content…

and takes it one step further.

FOCUS ON YOUR BEST STUFF

THE PARETO PRINCIPLE… 80/20

CONTENT UPCYCLEMETHOD

CONTENT UPCYCLE METHOD:

Find what’s working.Make it better.

Rinse. Repeat.

HOW DO YOU FIND IT?

Step 1:Create great content.

Answer questions and solve problems for your customers.

Step 2:Analyze existing content.

Upcycle top content into epic website content,opt-in offers or new products, like an e-book:

Step 3:Make it better.

Check for… FRESHNESS + ACCURACY.

Update…

ü BROKEN LINKSü OUTDATED INFORMATION

Check for… KEYWORD OPTIMIZATION.

W.A.G. TECHNIQUEBRIAN DEAN, BACKLINKO.COM

W.A.G. = Write. Ask Google.

Check for… CONVERSION OPTIMIZATION.

CTAs tell your visitors EXACTLY what you want them to do:ü BUY NOWü CLICK HEREü CALL NOW

K.I.S.S. principle… KEEP IT SIMPLE STUPID

ü ELIMINATE CLUTTERü FOCUS ON WHAT YOU WANT VISITORS TO DOü BRIGHT, BOLD BUTTONS

Heatmaps can help:

A more shoppable experience…

1 post = $4,700+ in 1 month with Amazon Associates:

…means more money in the bank.

IF YOU BUILD IT, THEY WILL COME.

CONTENT MUST BE SHARED.

SHARE IT BY… link-building.

Reach out to…

üPEOPLE YOU LINK TOüNICHE INFLUENCERSüWEBSITES WITH BROKEN LINKS

SHARE IT WITH… social media.

Optimize images for the right platforms…

Share it more than once.(But don’t be obnoxious.)

NOW LET’S UPCYCLE YOUR CONTENT!

THANK YOU!

www.MissMalaprop.com

@MissMalaprop @Miss_Malaprop

FREE digital marketing mini-course from FSC Interactive:

www.fscinteractive.com

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