CONTENT ENGINEERING PANEL Colleen Jones MODERATOR Ann Rockley Philip Wisniewski Rahel Bailie Scott Youngblom
Jul 10, 2015
CONTENT ENGINEERING
PANEL
Colleen Jones MODERATOR
Ann Rockley Philip Wisniewski
Rahel Bailie Scott Youngblom
EVER FRUSTRATED WITH IMPLEMENTING CONTENT STRATEGY?
3
WHAT IS CONTENT ENGINEERING?
The applica+on of
engineering discipline to
the design acquisi+on,
management, delivery,
and use of content and
the technologies deployed
to support the full content
lifecycle. Joe Gollner
The Language of Content Strategy
WHY CONTENT ENGINEERING NOW?
ann + scott
IS IT JUST AN “IT THING?”
rahel + philip
WHAT’S THE BIGGEST SUCCESS OR FAILURE YOU’VE SEEN?
1 KEY LESSON?
YOUR QUESTIONS?
LEARN MORE
What Is Content Engineering?
KEVIN HOWARTH, CCO MAGAZINE
The Language of Content Strategy
SCOTT ABEL + RAHEL BAILIE, EDITORS
Managing Enterprise Content
ANN ROCKLEY
Document Engineering
BOB GUSHKO
Are You Ready for Your Oreo Moment? KANBAN SOLUTIONS + CONTENT SCIENCE