Content Curation 101 How to find & organize third-party content, easily as told by Lillian Smith
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Content Curation 101How to find & organize third-party content, easily
as told by Lillian Smith
Social Media Rule of Thirds
Promote (company content)
Share (third-party content)
Engage (interaction)
Let’s talk about third-party content
Share (third-party content)
• Demonstrates that you’re aware of what’s happening in your industry. You’re collaborative & confident sharing others’ perspectives.
!• Act as a resource for your fans and followers. If you’re
seen as authoritative, they will trust what you share. !• Having said that, it’s crucial to add a fresh
perspective. Don’t just blindly tweet out headlines.
So, how do I find it?Let me count the ways!
Feedly• Magazine-style RSS reader
• Customize your news sections (mine are to the left), and manually add sources to each section
• Make it your homepage!
• Mobile App: Yes
Flipboard• Flipboard is more keyword/topic
based than Feedly. Poor man’s Feedly.
• Niche topics include: Sales Management, Women in Computing, Customer Experience, Chief Marketing Officers, etc.
• Strong KW search function
• Mobile App: Yes
Twitter ( )• Follow favorite sources on your own
handle, your feed should serve as constant inspiration
• Check (niche) hashtags & phrases weekly when crafting content calendars
• Follow influencers & industry leaders — what are they sharing? What are they favoriting?
• Twitter Lists
BuzzSumo• Search engine for trending content
• 3 searches per day included in free version — choose wisely. Filter by date range (24 hours, week, month, all time, etc.) as well as content type (article, guest post, infographic, etc.)
• “Trending” section for Tech also available
• Good for new client research: search client domain to discover which of their content has performed best on social media, historically
Other Sources• Google News!
• Search for choice keywords or company name in Google, select “News” • If not a PR client, good way to get latest coverage to share on social
• Medium !• All types of content, beautiful UX, easy tag-based search • Content usually contains images which can be repurposed for social media posts • Always give credit to the author on social media, ensure they’re not affiliated with competitor
• LinkedIn Pulse!• Organized by topic (Technology, Healthcare, Customer Experience, etc.) • Not easily searchable :-( • Good for executive social media programs, engaging with influencers
!• Quora!
• Could go either way for content sourcing, depending on your clients’ focus • Useful for flagging areas for engagement to client: flag unanswered questions for
clients’ response, hot topics encouraging debate for potential blog content
• SlideShare!• Good for executive social media programs, as majority of content will be branded (not
from third-party publications)
Image SourcingStockSnap.io!Easily searchable, good source for B2B graphics !Unsplash!Searchable, B2B photos available (though scarce) !PicJumbo!Searchable, B2B photos available (“Technology” section)
!!Gratisography!Some off-the-wall images, some nice graphics for text overlay !Death to the Stock Photo!Monthly email delivery of graphics (cannot browse online). Good for B2B. !
…or Image Creation• PicMonkey allows for the creation of social share images in just
a few minutes. If you’re creating graphics, just make sure to follow client brand guidelines with regard to colors/fonts/logo requirements. Also be sure to follow image size best practices for each social channel.
TIP: When sharing blog content, pull a compelling quote or statistic for use in a graphic.
Staying Organized
Pocket• Save your faves
to Pocket
• Get the mobile app, get the Chrome extension
• Take advantage of the tagging functionality
• Enjoy easy access to your saved articles, whenever.
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