How To How To Content marketing Content marketing SOCIAL/ARCAD
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How ToHow ToContent marketingContent marketing
SOCIAL/ARCADE
PROBLEM
PROBLEM
PROBLEM
SOCIAL/ARCADE
91%
Of B2B marketers use
content marketing
SOCIAL/ARCADE
Only 32% of marketers say they
are effectively executing enough
content
32%
SOCIAL/ARCADE
Only 27% say they are effectively
tracking content utilising metrics
27%
SOCIAL/ARCADE
Understand your audience
Create personas for your target audience, and identify common
interests, needs and questions at each stage of their journey. SOCIAL/ARCADE
The most productive companies are nearly 2x more likely to align content development
with both persona and funnel stage
The most productive companies are nearly 2x more likely to align content development
with both persona and funnel stage
The most productive companies are nearly 2x more likely to align content development
with both persona and funnel stage
SOCIAL/ARCADE
Create something that excites them
Based on your knowledge of
personas, create and disturbed content that's
tailored to particular suppliers
SOCIAL/ARCADE
Between 60-70% of B2B content goes unused. The most cited reasons are that the
topic is irrelevant to the buyer audience
Between 60-70% of B2B content goes unused. The most cited reasons are that the
topic is irrelevant to the buyer audience
Between 60-70% of B2B content goes unused. The most cited reasons are that the
topic is irrelevant to the buyer audience
SOCIAL/ARCADE
Master your Channels
B2B customers get information from more sources than ever before. Test different channels and focus in the ones that reach and convert your target
audienceSOCIAL/ARCADE
68% of B2B buyers said the number of sources used to research and evaluate a
purchase increased last year
68% of B2B buyers said the number of sources used to research and evaluate a
purchase increased last year
68% of B2B buyers said the number of sources used to research and evaluate a
purchase increased last year
SOCIAL/ARCADE
Sales Enabled
Work with sales to establish a process for sharing new buyer-centric content, assessing content needs, and evaluating performance
SOCIAL/ARCADE
The most effective companies are 14% more likely to align content marketing efforts with
sales mythology
The most effective companies are 14% more likely to align content marketing efforts with
sales mythology
The most effective companies are 14% more likely to align content marketing efforts with
sales mythology
SOCIAL/ARCADE
Sales enablement
Work with sales to establish a process for sharing new buyer-centric content, assessing content needs, and evaluating performance
SOCIAL/ARCADE
Content is at the centre of marketing success. Use SOCIAL/ARCADE to engage with your customers better
Sources:Content marketing instituteForrester ResearchAberdeen groupSirusDecisionsKapcastMainstay
SOCIAL/ARCADE
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