Contactually & HappyFox: The 7 Secrets to Success - How The Best Companies Keep Their Customers Happy

The 7 Secrets to Success:How the Best Companies

Keep Their Customers Happy

Who are we?

Tony CappaertCo-Founder & COO

Mani KarthikMarketing Director

• Why should we care about keeping customers happy?

• 7 ways to keep your customers happy

• BONUS — wait for the end!

What we’ll cover today

Happy customers are good for business

• In a 2012 survey, only 37% of brands receive good or excellent customer service scores. Source: Forrester Research

• “Up to 60% of consumers will pay more for a better customer experience.” Source: Desk

• “Average annual value of each customer relationship lost to a competitor or abandoned – $289.” Source: Genesys Report

The data doesn’t lie

89% of customers will leave you for a competitor

if they encounter bad service

#1: Listen to What Your Customers are

Saying

• So many companies fall into the trap of constantly talking, but not listening

• While creating and sharing great content is important, listening for your customers and engaging with them in multiple channels is key

It’s important to have a two-way dialogue

Two tools to better listento your customers

#2: Genuinely Interact

#3: Respect Your Customers

#4: Continue toDeliver Value

#5: Treat ThemLike a Partner

#6: Everyone Makes Mistakes (So

Be Honest When You Do!)

#7: Follow Up & Deliver on Your

Promises

BONUS!!

We’ve put together a special for you today

• TBD

• 15 free follow-up templates ($199 value)

• Start a trial by Fri and your templates will be automatically added in your account by Mon!

• http://contactually.com/invite/sumall