XNSP83797 SP82342 2018 Media Kit Contact us today 910-609-0657 A GateHouse Media Property
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2018 Media Kit
Contact us today 910-609-0657
A GateHouse Media Property
[ [Welcome to The Fayetteville Observer
North Carolina’s oldest newspaper publishing since 1816, The Fayetteville Observer is our region’s premier daily news source. The Fayetteville Observer is a leader and early adopter of cutting edge technology. In 1995, The Fayetteville Observer was one of the first newspapers in the state with its own website and was named “Best in the State” by The North Carolina Press association. The publication was recognized as one of “10 Newspapers That Do It Right” by Editor & Publisher magazine in March 2018 for its work in the digital landscape due to its dedicated digital team that produces original content, engages with readers online and collaborates with the reporting staff.
Likewise, the company’s print product has thrived, also being named “Best in the State” numerous
times for both news coverage and advertising by The North Carolina Press Association. The state-of-the-art printing press has earned the company worldwide recognition for print quality.
The Fayetteville Observer has broadened its portfolio of products to include community newspapers in Hope Mills, The Sandspur; and three weekly publications serving the military at Fort Bragg and Camp Lejeune. The Fayetteville Observer boldly moves into the future as the region’s multi-media leader - serving readers when, where and how they wish to receive their information, while allowing our advertisers’ marketing solutions to reach their desired audience.
[ [GateHouse Media Overview
As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing
needs locally, regionally and nationally.
Portfolio Overview GateHouse Reach
100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS
TOTAL COMMUNITYPUBLICATIONS
640+
DAILYNEWSPAPERS
130
RELATEDWEBSITES
540+
OPERATE IN 540+ MARKETSACROSS 38 STATES
1350+I N - M A R K E T
SALESR E P R E S E N T A T I V E S
SERVE OVER
225KSMALL &MEDIUM
BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES
+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS
[ [Market Profile Fayetteville & Central NC
Total Households
383,052Average Household Income
$58,696
Total Population
996,915
Children at Home 142,091 37%
2018 Claritas, Bladen, Columbus, Cumberland, Harnett, Hoke, Lee, Moore, Robeson, Sampson, Scotland Counties, NC
Base: Total Households - 383,052
Own a Home 247,202 65%
Employment (population age 16+)Executive/Professional/Mgr. 7% Office/Administrative Support 6%Sales 5% Healthcare 5%Services 18%
Education (adults age 25+)College Graduate 200,238 31% Some College, no degree 160,392 25%High School Graduate 188,626 29% Other 101,642 16%
Household IncomeUnder $35,000 157,802 41% $35,000-$49,999 58,500 15% $50,000-$74,999 66,300 17% $75,000+ 100,450 26%
Age Median Age: 4618-34 238,584 32% 35-44 123,624 16%45-54 119,058 16% 55+ 268,301 36%
GenderMen 362,036 48% Women 387,531 52%
Base: Total Adults - 749,567
Consumer Spending
We will help you increase your sales.
Key Consumer categories Expenditure Apparel $602 Computers, Software & Accessories $133Education $306 Household Furnishing and Appliances $588Health Care $1576Groceries $1513 Automotive - All $3672 Pet Related $216 Sports & Recreation $209Travel $553Dining Out $863 2018 Environics Analytics, Bladen, Columbus, Cumberland, Harnett,
Hoke, Lee, Moore, Robeson, Sampson, Scotland Counties, NC
Total Annual Consumer Spending
$17.5 Billion
(in millions)
[ [Reach
shoppers.
Print and digital newspaper delivers
6out of
10
We reachyour most profitable customers.
fayobserver.com Average Monthly Traffic Page Views 6.0 million Unique Visitors 724,000
Google Analytics Aug 2017
63% of Total Adults
61% of Men
64% of Women
59% of Adults Age 18-54
69% of Adults Age 55+
69% of College Educated Adults
54% of High School Graduates
57% of HHI under $50,000
68% of HHI $50,000+
65% of Homeowners
58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)
Print & Digital Reach
PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:
Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybagsFront Page Notes
We delivershoppers to your business.
Multi-Media Solutions
DIGITAL SOLUTIONSFayObserver.com
ThriveHiveParaglideonline.net
CampLejeuneGlobe.com
YOUR COMMUNITY NEWSPAPER FREEsandspuronline.comYO
GETREADYFORTHECELESTIALEVENTOFTHECENTURYATTHELIBRARY.PAGE2.
PAGE 4
BOBKRETZU:HONORINGTHOSEWHOGIVETHEIRLIVESTOMAKEPEACE
Wednesday,August 16, 2017
Library Corner ........................................ 2Pats on the back....................................... 2
Bob Kretzu............................................. 4Worship................................................ 4
Classifieds ............................................. 5The Sandspur, HopeMills, N.C.VOL. CCI-No. 33,© 2017
ByEarl Vaughan Jr.Correspondent
Carlie Myrtle hasn’t taken part in a singlevarsity softball practice at Jack Britt HighSchool. But when she steps on campus laterthis month as a freshman, she’ll already betaking alongmemories of winning a nationalsoftball championship.Carlie, who is 14, is the youngest player on
an 18 and under girls’ softball team, CarolinaCardinals Chandler, based out of King.She traveled to Boulder, Colorado and
Salem,Oregonwith the team to play in tour-naments this summer. The trip to OregonnettedMyrtle and her teammates a nationaltitle in a 50-teamUSA/ASA tournament.“You had to qualify through local and
regional tournaments to get there,” saidCarlie’s father JoeMyrtle of theSalemtourna-ment.Carlie is following inherdad’s footstepsathletically as hewas a star baseball player atMethodist University in the early 1990s.The elderMyrtlewas a third-teamDivision
IIIAll-American in 1991 and the school’smaleathlete of the year in 1993 when he gradu-ated. At the time of his graduation, he wassixth all-time in total baseball games playedatMethodist.Carlie started playing baseball but even-
tually switched to softball. “She’s a good,coachable kid who can learn quickly,” her
father said.In the national tournament, Carlie’s team
went 8-0 in the double-elimination event,beating All-American Mizuno of Redding,California, 13-5, in the final game. For thetournament, Carlie was 5-for-10 with adouble and three RBIs. She played first baseand pitched.In the title game, she started at first base.
“It was very eye-opening,” Carlie said. “I’mstill on Cloud Nine basically. It was just a lotof fungettingout there and to goplaywith thegirls, seeinghowwell theyworked together inthat type of situation.”If she had to choose oneposition to play the
rest of her career, Carlie said she’d prefer tobe a pitcher.“I throw pretty hard and I think that gives
me a little advantage, especially formy age,”she said. “I’d like to get more strikeouts andkeepmywalk count down.”Joe said Carlie’s experiences with the Car-
dinals since lastOctober have really educatedher on the challenges of trying to compete atthe top level of softball.“It’s exposed her to more coaches nation-
ally at the collegiate level,” he said. LastOctober the team went to Orlando, FloridawhereCarlie facedplayerswhoarenowfresh-men at Alabama, Florida, Baylor, Texas and
Jack Britt freshman alreadyhas impressive credentials
S ummer is over. The kidsare back in school, andhigh school football
begins Friday. Football is themajor income-producingsport that helps fund theentire high school ath-letic program. Our schoolsdepend on fan attendance and
business sponsors tomakefootball financially successful.We got a good look at what
to expect from our localsouth Cumberland teams atlast week’s very successfulCumberland County FootballJamboree. Twenty-four highschool teams and over 1,200student athletes participatedin the two-night Jamboree atCape Fear High lastWednes-day night and South ViewHigh on Thursday night.South View, Jack Britt and
Gray’s Creek all gave per-formances in the Jamboreethat give their fans hopefor successful seasons.The South ViewTigers
faced a strong opponent inLee County, which features
running back Jahmir Smith,a Notre Dame recruit. TheTigers played a competi-tive, evenlymatched scrim-magewith Lee County. TheTigers are led by quarterbackDonovan Brewington and6-foot-7-inch, 330-poundlinemanMichael Edwards,who is aWake Forest recruit.Jack Britt’s Buccaneers,
led by first-year coach BrianRandolph, had a strongshowing in their scrim-magewith EasternWayne.The Buccaneers are led onoffense by quarterbackBrennan Shortridge and avery strong defense that inthis scrimmagewas led by
Ready for some football?SouthViewhosts JackBritt as high schoolseason opens
BruceArmstrong
Carlie Myrtle was part of a traveling softball team that won a national championship. [CONTRIBUTED PHOTO]
Jack Britt quarterback Kevin Sentell passes the ball during theCumberland County Football Jamboree at South View High School. [RAUL F.
RUBIERA/THE FAYETTEVILLE OBSERVER]
Carlie Myrtle is pictured in the University of Oregon dugout,where her team won the national title.
SeeARMSTRONG, S2
SeeMYRTLE, S2
SaturdayExtraSATURDAY, NOVEMBER 4 , 2018
FAYOBSERVER.COMTHE FAYETTEVILLE OBSERVER
SO CUTEIT’SSCARYOur readers share theirHalloween photos.PAGE 2
INSIDE: Reader Submitted photos |Worship directory | Community news& events | Comics&Puzzles | TVListings
Rachel Andersonsubmitted this photo ofher little paperboy, Clyde.
DISCOVER FAYETTEVILLE
2017-18 edition
CAPE FEAR
We are the one sourcefor your customized solution.
SundayLifeMAGAZINE
SUNDAY, AUG. 13 , 2017 • fayobserver.com/l iv ing
INSIDE:ARTS |ENTERTAINMENT |DINING |STYLE |HOME |TRAVEL |PUZZLES |CELEBRATIONS |BOOKS
MMMAAAGAZINEEE
om/l iv ing
Sweetsuccess?
Weset out to discoverwhether healthierice creams can reallytaste good
FRIDAY, AUG. 11, 2017 • FAYOBSERVER.COM/WEEKENDER
YOUR ULTIMATE ENTERTAINMENT GUIDE
BUILDYOUROWNSANDWICHATTHEFLIPFLOPSANDWICHSHOP INS IDE | 10
Weekender
FayettevilleAfter 5COUNTRY-ROCK SINGER KASEY TYNDALLCLOSES OUT THE SUMMER CONCERT SERIES
TODAY AT FESTIVAL PARK. PAGE 8
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[ [Event Marketing
2018The Fayetteville Observer's
DESIGNED TO DELIVER A BETTER USER EXPERIENCE & INCREASED AD IMPACT
What We DidIn 2017 we dedicated ourselves to delivering a better web experience for our readers and advertisers. Our goal was to address all aspects of our site - design, navigation, content, speed - we looked at everything. And improved it all.
Still the main source of digital news in the area and a key part of our community, we’re now the most user-friendly site for both readers and advertisers.
What We OfferIntegrated advertising opportunities throughout the site• A less cluttered environment for a better user experience • Increased visibility for your messages• Easier navigation to encourage more time on site
Your message is seen by users on any device so you’ll reach them wherever they are.
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Ads load only as users scroll through the page
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