CONSUMPTION OF ADVANCED INTERNET SERVICES IN URBAN AREAS: A CASE STUDY OF MADRID IGU Canterbury Meeting Urban Geography Commission Emerging Urban Transformations Canterbury Christ Church University August 14-20, 2011 Rubén Camilo Lois González Francisco José Armas Quintá José Carlos Macía Arce Research Group Territorial Analysis (ANTE) University of Santiago de Compostela (Spain)
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CONSUMPTION OF ADVANCED INTERNET SERVICES IN URBAN AREAS: A CASE STUDY OF MADRID
IGU Canterbury Meeting Urban Geography Commission. Emerging Urban Transformations Canterbury Christ Church University August 14-20, 2011. CONSUMPTION OF ADVANCED INTERNET SERVICES IN URBAN AREAS: A CASE STUDY OF MADRID. Rubén Camilo Lois González Francisco José Armas Quintá - PowerPoint PPT Presentation
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CONSUMPTION OF ADVANCED INTERNET SERVICES IN URBAN AREAS:
A CASE STUDY OF MADRID
IGU Canterbury MeetingUrban Geography Commission
Emerging Urban TransformationsCanterbury Christ Church University
August 14-20, 2011
Rubén Camilo Lois GonzálezFrancisco José Armas Quintá
José Carlos Macía Arce
Research Group Territorial Analysis (ANTE)University of Santiago de Compostela (Spain)
INTRODUCTION
With Internet, the classic concept of physical territory and distance has been replaced by the instantaneous transmission of information
In this context, ICT has led global cities to concentrate a large percentage of the wealth and power
Enterprises find in this new Net a new way to promote their products
OBJECTIVES
The City of Madrid has consolidated itself as a major European urban reference.
The use of these advanced Internet services by citizens and business is not equally distributed throughout the urban spaces.
Contrasts between central cities and their immediate periphery
MADRID, METROPOLITAN AREA
SOME DATES
Statistical areas (NUTS 4)Madrid
(municipality)Metropolitan
NorthMetropolitan
EastMetropolitan
SouthMetropolitan
West
Total population (2010)
3,273,049 312,351 633,746 1,275,386 460,837
Foreigner people (2009)
21.5 18.4 24.6 18.8 16.6
GDP per cápita (2007)38,539 49,965 23,385 18,544 30,072
Population with elementary education or lower (2001)
29.2 23.0 30.3 32.9 14.8
Population employed in services sector (2001)
81.3 74.6 67.0 68.6 81.0
MADRID, METROPOLITAN AREA
METHODOLOGICAL NOTES
Data from the National Institute of Statistics and the Statistical Institute of the Community of Madrid
We used the NUTS4 regional division of the European Statistics Office.
Two indices have been developed
IPi measures the propensity of the population to use the Internet
ASi, measures the intensity in the use of advanced Internet services
ADVANCED INTERNET USERS
Internet access in Spain draws up the rear in Europe, less than 60% of the population (2009)
In our opinion Spain has two types of digital divide, a digital divide in access and a digital divide in Internet services
The digital divide in access separates those citizens who are and those who are not Internet users
The digital divide n Internet services separates basic users of advanced users
ADVANCED INTERNET USERS IN MADRID
We found substantial differences in the number of Internet users in Madrid
The smaller municipalities of less than 100,000 inhabitants show the highest values for Internet users
This indicator is directly related to per capita income, the population's level of education and the proportion of the population employed in the service sector
ADVANCED INTERNET USERS IN MADRID
Basic services on the Internet, most people use them regardless of where they live, income, etc.
In the consumption of advanced Internet services, regional differences were found
Internet users living in smaller urban areas, corresponding to the northern and western metropolitan areas have much greater use of advanced network services
CONSUMPTION OF ADVANCED INTERNET SERVICES IN MADRID
TENDENCY INTERNET USE IN MADRID
Statistical areas (NUTS4)
Madrid (municipality)
Metropolitan North
Metropolitan East
Metropolitan South
Metropolitan West
IPi 0.63 0.65 0.61 0.60 0.68
INTENSITY OF USE OF ADVANCED INTERNET SERVICES
IN MADRID
More than 500,000 inhab.
From 100,000 to 500,000 inhab.
Fewer than 100,000 inhab.
ASi 0.60 0.65 0.66
ADVANCED INTERNET SERVICES IN THE ENTERPRISE SECTOR
Almost all have computers and broadband Internet connections
The highest values were registered in the companies in northern and western metropolitan areas; the lowest were in the southern and eastern
These differences were also detected in terms of company size and sector, with higher values being in large companies and the service sector
ENTERPRISES WITH WEBPAGE
Source: Own elaboration from Institute of Statistics of the Community of Madrid, 2010
COMPANIES THAT SELL ON INTERNET
Source: Own elaboration from Institute of Statistics of the Community of Madrid, 2010
E-COMMERCE SALES OVER TOTAL SALES
Source: Own elaboration from Institute of Statistics of the Community of Madrid, 2010
CONCLUSIONS
Considerable spatial differentiation in the use of advanced Internet services
The northern and western metropolitan areas register a higher proportion of network users and more users make use of advanced Internet services
These regions have the highest per capita incomes in the metropolitan area, as well as a higher level of education
In the enterprise sector the same trend is repeated