7/29/2019 Consumption 1
1/49
Pravin Jadhav
7/29/2019 Consumption 1
2/49
an introduction to the most prominent work onconsumption, including:
John Maynard Keynes: consumption and current
income
Irving Fisher: intertemporal choice
Franco Modigliani: the life-cycle hypothesis
Milton Friedman: the permanent income
hypothesis Robert Hall: the random-walk hypothesis
David Laibson: the pull of instant gratification
7/29/2019 Consumption 1
3/49
1. 0 < MPC < 1
2. Average propensity to consume (APC)
falls as income rises.
(APC = C/Y)
3. Income is the main determinant of
consumption.
7/29/2019 Consumption 1
4/49
C
Y
1
c
C C cY
C
c = MPC
= slope of the
consumption
function
7/29/2019 Consumption 1
5/49
C
Y
C C cY
slope =APC
As income rises, consumers save a bigger
fraction of their income, soAPC falls.
C Cc
Y Y APC
7/29/2019 Consumption 1
6/49
Households with higher incomes:
consume more, MPC > 0
save more, MPC < 1
save a larger fraction of their income,APC as Y
Very strong correlation between income and
consumption:
income seemed to be the maindeterminant of consumption
7/29/2019 Consumption 1
7/49
Based on the Keynesian consumption
function, economists predicted that C wouldgrow more slowly than Y over time.
This prediction did not come true: As incomes grew,APC did not fall,
and C grew at the same rate as income.
Simon Kuznets showed that C/Y was
very stable in long time series data.
7/29/2019 Consumption 1
8/49
C
Y
Consumption function
from long time series
data (constantAPC )
Consumption function
from cross-sectional
household data(fallingAPC )
7/29/2019 Consumption 1
9/49
The basis for much subsequent work on
consumption.
Assumes consumer is forward-looking and
chooses consumption for the present andfuture to maximize lifetime satisfaction.
Consumers choices are subject to an
intertemporal budget constraint,
a measure of the total resources availablefor present and future consumption.
7/29/2019 Consumption 1
10/49
Period 1: the presentPeriod 2: the future
Notation
Y1, Y2 = income in period 1, 2C1, C2 = consumption in period 1, 2
S = Y1-C1 = saving in period 1
(S < 0 if the consumer borrows in period 1)
7/29/2019 Consumption 1
11/49
Period 2 budget constraint:
2 2 (1 )C Y r S
2 1 1(1 ) ( )Y r Y C -
Rearrange terms:
1 2 2 1(1 ) (1 )r C C Y r Y
Divide through by (1+r) to get
7/29/2019 Consumption 1
12/49
2 21 1
1 1
C YC Y
r r
present value of
lifetime consumption
present value of
lifetime income
7/29/2019 Consumption 1
13/49
The budget
constraint shows
all combinations
ofC1 and C2 thatjust exhaust the
consumers
resources.C1
C2
1 2(1 )Y Y r
1 2(1 )r Y Y
Y1
Y2
Borrowing
Saving
Consump =
income inboth periods
2 21 1
1 1C YC Yr r
7/29/2019 Consumption 1
14/49
The slope of
the budget
line equals-(1+r)
C1
C2
Y1
Y2
1(1+r)
2 21 1
1 1C YC Yr r
7/29/2019 Consumption 1
15/49
An indifference
curve shows
all combinations
ofC1 and C2that make the
consumer
equally happy.
C1
C2
IC1
IC2
Higherindifference
curves
represent
higher levelsof happiness.
7/29/2019 Consumption 1
16/49
Marginal rate of
substitution (MRS):
the amount ofC2
the consumerwould be willing to
substitute for
one unit ofC1.
C1
C2
IC1
The slope ofan indifference
curve at any
point equals
the MRSat that point.1
MRS
7/29/2019 Consumption 1
17/49
The optimal (C1,C2)
is where the
budget line
just touchesthe highest
indifference curve.
C1
C2
O
At the optimal
point, MRS = 1+r
7/29/2019 Consumption 1
18/49
An increasein Y1 or Y2shifts the
budget line
outward.
C1
C2Results:
Provided they are
both normal goods,
C1 and C2 bothincrease,
regardless of
whether the
income increaseoccurs in period 1
or period 2.
7/29/2019 Consumption 1
19/49
Keynes:
Current consumption depends only on
current income.
Fisher:Current consumption depends only on
the present value of lifetime income.
The timing of income is irrelevant
because the consumer can borrow or lendbetween periods.
7/29/2019 Consumption 1
20/49
A
An increase in r
pivots the budget
line around the
point (Y1,Y2).
C1
C2
Y1
Y2
A
B
As depicted here,
C1 falls and C2 rises.
However, it could
turn outdifferently
7/29/2019 Consumption 1
21/49
income effect: If consumer is a saver,the rise in r makes him better off, which tends toincrease consumption in both periods.
substitution effect: The rise in r increasesthe opportunity cost of current consumption,which tends to reduce C1 and increase C2.
Both effects C2.
Whether C1 rises or falls depends on the relativesize of the income & substitution effects.
7/29/2019 Consumption 1
22/49
In Fishers theory, the timing of income isirrelevant: Consumer can borrow and lend acrossperiods.
Example: If consumer learns that her future incomewill increase, she can spread the extra consumption
over both periods by borrowing in the currentperiod.
However, if consumer faces borrowing constraints(aka liquidity constraints), then she may not be
able to increase current consumptionand her consumption may behave as in theKeynesian theory even though she is rational &forward-looking.
7/29/2019 Consumption 1
23/49
The budget
line with no
borrowing
constraints
C1
C2
Y1
Y2
7/29/2019 Consumption 1
24/49
The borrowing
constraint takes
the form:
C1Y1
C1
C2
Y1
Y2
The budget
line with aborrowing
constraint
7/29/2019 Consumption 1
25/49
The borrowing
constraint is not
binding if the
consumersoptimal C1
is less than Y1.
C1
C2
Y1
7/29/2019 Consumption 1
26/49
The optimal
choice is at
point D.
But since theconsumer
cannot borrow,
the best he can
do is point E.
C1
C2
Y1
D
E
7/29/2019 Consumption 1
27/49
Franco Modigliani (1950s)
Fishers model says that consumption
depends on lifetime income, and people tryto achieve smooth consumption.
The LCH says that income varies
systematically over the phases of theconsumers life cycle, and saving allows
the consumer to achieve smooth
consumption.
7/29/2019 Consumption 1
28/49
The basic model:
W= initial wealth
Y= annual income until retirement
(assumed constant)R = number of years until retirement
T= lifetime in years
Assumptions: zero real interest rate (for simplicity)
consumption-smoothing is optimal
7/29/2019 Consumption 1
29/49
Lifetime resources = W+ RY To achieve smooth consumption,
consumer divides her resources equally overtime:
C = (W+ RY)/T, orC = (1/T) W + (R/T)Y
C = aW+bYwhere
a = (1/T) is the marginal propensity toconsume out of wealth
b = (R/T) is the marginal propensity to consume out ofincome
7/29/2019 Consumption 1
30/49
If the consumer expects to live for 50 more yearsand work for 30 of them , then
T = 50
R = 30
Hence the consumption function will,C = (1/T) W + (R/T)Y
C = 0.02 W + 0.6 Y
This equation says that consumption depends onboth income and wealth . An extra Rs. 1 of incomeper year raises consumption by Rs. 0.60 per year,and an extra Rs. 1 of wealth raises consumption byRs. 0.02 per year
7/29/2019 Consumption 1
31/49
The LCH can solve the consumption puzzle:
The life-cycle consumption function implies
APC = C/Y = a(W/Y) +b
Across households, income varies more than wealth,so high-income households should have a lowerAPC
than low-income households.
Over time, aggregate wealth and income grow
together, causingAPC to remain stable.
7/29/2019 Consumption 1
32/49
The LCH
implies that
saving variessystematically
over a
persons
lifetime.Saving
Dissaving
Retirementbegins
Endof life
Consumption
Income
$
Wealth
7/29/2019 Consumption 1
33/49
Milton Friedman (1957)
Y = YP + YT
where
Y = current income
YP = permanent incomeaverage income, which people expect topersist into the future
YT = transitory incometemporary deviations from averageincome
7/29/2019 Consumption 1
34/49
Consumers use saving & borrowing to smooth
consumption in response to transitory
changes in income.
The PIH consumption function:C = a YP
where a is the fraction of permanentincome that people consume per year.
7/29/2019 Consumption 1
35/49
The PIH can solve the consumption puzzle:
The PIH implies
APC = C/Y = a YP/Y
If high-income households have higher transitoryincome than low-income households,
APC is lower in high-income households.
Over the long run, income variation is due mainly (if
not solely) to variation in permanent income, which
implies a stableAPC.
7/29/2019 Consumption 1
36/49
Both: people try to smooth their consumptionin the face of changing current income.
LCH: current income changes systematically
as people move through their life cycle. PIH: current income is subject to random, transitory
fluctuations.
Both can explain the consumption puzzle.
7/29/2019 Consumption 1
37/49
Robert Hall (1978)
based on Fishers model & PIH,
in which forward-looking consumers base
consumption on expected future incomeHall adds the assumption of rational
expectations, that people use all available
information to forecast future variables like
income.
7/29/2019 Consumption 1
38/49
If PIH is correct and consumers have rationalexpectations, then consumption should follow a
random walk: changes in consumption should
be unpredictable.
A change in income or wealth that was anticipated
has already been factored into expected
permanent income,
so it will not change consumption. Only unanticipated changes in income or wealth
that alter expected permanent income
will change consumption.
7/29/2019 Consumption 1
39/49
If consumers obey the PIH
and have rational expectations,then policy changes
will affect consumption
only if they are unanticipated.
7/29/2019 Consumption 1
40/49
Theories from Fisher to Hall assume that
consumers are rational and act to maximize
lifetime utility.
Recent studies by David Laibson and othersconsider the psychology of consumers.
7/29/2019 Consumption 1
41/49
Consumers consider themselves to be
imperfect decision-makers.
In one survey, 76% said they were not saving
enough for retirement.
Laibson: The pull of instant gratification
explains why people dont save as much as a
perfectly rational lifetime utility maximizer
would save.
7/29/2019 Consumption 1
42/49
1. Would you prefer (A) a candy today, or
(B) two candies tomorrow?
2. Would you prefer (A) a candy in 100 days, or
(B) two candies in 101 days?
In studies, most people answered (A) to 1 and (B)
to 2.
A person confronted with question 2 may choose
(B).But in 100 days, when confronted with question 1,
the pull of instant gratification may induce her to
change her answer to (A).
7/29/2019 Consumption 1
43/49
Keynes: consumption depends primarily oncurrent income.
Recent work: consumption also depends on
expected future income
wealth
interest rates
Economists disagree over the relative importance
of these factors, borrowing constraints,and psychological factors.
7/29/2019 Consumption 1
44/49
1. Keynesian consumption theory
Keynes conjecturesMPC is between 0 and 1
APC falls as income rises
current income is the main determinant of current
consumption
Empirical studiesin household data & short time series: confirmation of Keynes
conjecturesin long-time series data:
APC does not fall as income rises
slide 44
7/29/2019 Consumption 1
45/49
2. Fishers theory ofintertemporal choice
Consumer chooses current & future consumption
to maximize lifetime satisfaction of subject to an
intertemporal budget constraint. Current consumption depends on lifetime
income, not current income, provided consumer
can borrow & save.
slide 45
7/29/2019 Consumption 1
46/49
3. Modiglianis life-cycle hypothesis
Income varies systematically over a lifetime.
Consumers use saving & borrowing to smooth
consumption. Consumption depends on income & wealth.
slide 46
7/29/2019 Consumption 1
47/49
4. Friedmans permanent-incomehypothesis
Consumption depends mainly on permanent
income.
Consumers use saving & borrowing to smooth
consumption in the face of transitory fluctuations
in income.
slide 47
7/29/2019 Consumption 1
48/49
5. Halls random-walk hypothesis
Combines PIH with rational expectations.
Main result: changes in consumption are
unpredictable, occur only in response to
unanticipated changes in expected permanent
income.
slide 48
7/29/2019 Consumption 1
49/49
6. Laibson and the pull of instantgratification
Uses psychology to understand consumer behavior.
The desire for instant gratification causes people tosave less than they rationally know they should.