CONSUMERSSEEK adaptogens TOOFFERCALMAMIDCHAOS a·dapt·o·gen noun:adaptogen;pluralnoun:adaptogens Inherbalmedicine,anaturalsubstanceconsideredtohelpthe bodyadapttostressandtoexertanormalizingeffectuponbodily processes.Awell-knownexampleisginseng. Ashwagandha +32.3% Cosmetics & Personal Care Cordyceps +33.3% Turmeric +32.3% Astragalus +33.3% Ginseng +15.9% Mostpopularsourcesof adaptogensseegrowth innewproductlaunches Adaptogensarepopping upinproductsacross mulplecategories %GROWTHINNEWPRODUCTS LAUNCHED2015-2020 •Onlineinterestin “Adaptogens”has grownby253% overthelast5years • 2 /3ofUSadultssay “healthfulness”hassignificant impactontheirfoodand beveragepurchases •Theglobalhealthingredients marketisprojectedtoreach $124.1billionby2025, asmoreconsumersadopt funconalfoodanddietary supplements,like adaptogens,minerals, electrolytesandprebiocs restore Adaptogensarebotanicalsubstances thatcanhelpthebodyrestorebalance andcopewithphysicalormentalstress niche Adaptogensaresllnicheinoverall food,drinkandhealthcarelaunches, butproductslaunchedwith adaptogenintheproduct descriponarefoundmost oſteninbeveragecategories growth Funconalfoodsandbeverages,includingadaptogens, experiencesignificantsalesgrowthasinterestspikes •IntheUS,37%ofconsumerssnacktogivethemselvesa breakduringthedayand24%reportsnackingrelievesstress •Only3%ofglobalsnackslaunchesinthelast5yearshave beenwithastress/sleepfunconalclaim.Approvalfrom medical/healthorganizaonswilllikely affectmarketgrowth •Healthcareprofessionals’willingness toreferpaentstoherbal treatmentsmaybe agame changerfor brandsulizing adaptogensclaim snacks Anuntappedopportunityforadaptogenicingredients •Adaptogen-enhancedteaspresent hugeopportunies •47% ofteadrinkersdrinkteaforrelaxaon tea Teaisthemostwidelyconsumedbeverage intheworld,nexttowater,andcanbe foundinalmost80%ofallU.S.households Food & Beverage Nutraceuticals Animal Feed Pharmaceuticals ©ProducedbySMARTCPGConsulng,20212020094 Sources:PRNewswire–“GlobalAdaptogensMarkettoExpandasAncientLinesofMedicalTreatmentGainTracon–TMR”May 12,2020;GoogleTrends–“Adaptogens”Nov.2015–Nov.2020;FoodandBeverageInsider–“Healthingredientsmarketgrowth fueledbyevolvingconsumerpreferences”May06,2020;Mintel–“WhatYouNeedtoKnowAboutAdaptogens”US,February2019; Mintel–GNPDNovember2020;Forbes–“Whyconsumersarechoosingindulgentsnacksinsteadofhealthyones”July5,2020