Consumer uk email tracker 2016

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MILLENNIAL SHIFT IN UKYOUNG CONSUMERS DRIVE NEW EMAIL HABITS

CONSUMER EMAIL TRACKER 2016

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OLDER PEOPLEABANDON EMAIL

of older people have abandoned an email address,

and a further 28% would consider this

27%

3

YOUNGER PEOPLEABANDON EMAIL

of younger people have abandoned an email address,

and a further 19% would consider this

58%

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REASON THEY ABANDON EMAIL“NO RELEVANCE”

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REASON THEY ABANDON EMAIL“TOO MANY EMAILS”

said they did because oftoo many emails

57%

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RISK IN LOSING MEDIUM OR CONSUMERS“MORE GHOST ACCOUNTS”

of consumers have ghost accountsthat are active but no longer used

45%rising to 59% of

younger people and millennials

59%

IT’S NOT ABOUT MAIL vs E-MAIL

IT’S ABOUTRELEVANCE

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AND ABOUTEMOTIONS

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THE MAIL MOMENT “THE REBIRTH”

Gregory Depasse

+32 471/[email protected]

Grégory DepasseDirect Marketing Strategist

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