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Consumer Theory, Markets and Economic Welfare
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Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Dec 24, 2015

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Clifford Atkins
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Page 1: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Consumer Theory, Markets and Economic Welfare

Page 2: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Topics

1. Competitive consumer: preferences, budget sets, choices. Price and income effects.

2. Firms: transform multiple inputs into outputs.

3. Private ownership economy with initial ownership of goods and firms, markets, trades, prices, feasible allocation, compet. equilibrium.

4. Pareto efficiency.

5. Externalities: fundamental or not.

6. Two Fundamental Welfare Theorems, their limited relevance; other advantages of markets

Page 3: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Consumer (a model)

• Price-taking, rational optimizer• Acts as if it cannot affect prices (no market

power); pays for what it gets (no stealing).• Buys best affordable bundle of goods.• Best according to preferences represented

by indifference sets.• Affordable bundles = bundles in budget set.

Page 4: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Consumer (a model)

• Bundles• Indifference Curves, abbreviated INDIFF• Budget Sets show affordable bundles• Optimal Choices

Page 5: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Y

X

Bundles of Goods: represented by pointsshowing amounts of any goods X and Y

Page 6: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Y

X

Preferences: represented by indifference sets (curves), sets of

bundles the consumer finds equally good.

Page 7: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Budget Set = Set of affordable bundles

Budget Set normally looks like a triangle.

Upper boundary is Budget Line, the set of barely affordable bundles, where whole budget is spent.

y

x

Page 8: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Optimal Choice

Consumer buys best affordable bundle.

Optimal bundle is black point in budget line, on

highest indifference curve touching budget set.

y

x

Page 9: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Optimal Choice

If preferences were different, a different point would be chosen, but best indiff curve would still be tangent to budget line: their slopes are equal at the optimal bundle.

y

x

Page 10: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Optimal Choice

If the budget were bigger but prices the same, the budget line would be higher, parallel to the original line, and a different point would be chosen. Shift in choice is income effect.

y

x

Page 11: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Meaning of Indiff Curve Shapes

Negative slope of indiff curve corresponds to both goods being desired.

Curve shaped like corresponds to preference for moderate amounts of all goods, not a

large amount of one of them.y

x

Page 12: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Slope = vertical change / horizontal change

= (20−15) / (4 −5) = −5/1

Page 13: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Slope = −10/10 = −1 = − Rate of Substitution: consumer is willing to give up 10 units of Y to get 10

units of X.

Y

X

Page 14: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Diminishing Rate of Substitution: Rate from

black to red bundle is bigger (5) than from red to blue bundle (1). Consumer's willingness to pay for

more X falls as X rises.

Y

X

Page 15: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Marginal Rate of Substitution (MRS)

= − limit of slopes = − slope of tangent line = rate of substitution for small

change

Y

X

Page 16: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

(20,15)

Curve shape implies preference for moderation:

average consumption (10, 10) is preferred to red and blue

bundles.

Y

X

(10, 10)

Page 17: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Indifference Curves

• Assume at least one desirable good (Y) indiff sets are curves. Higher is better.

Standard Indiff Curves (1) stop only at axes(2) All goods desirable negative slopes(3) Preference for moderationDiminishing rate of substitutionLess willing to pay for additional unitsIndiff curves shaped like:

Page 18: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

Standard Indifference Curves

One through every point, but we can't draw them all.Y

X

Page 19: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NOT Standard Indifference Curves

WHY NOT?Y

X

Page 20: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NOT Standard Indifference Curves

All points in blue indifference set must be equally good, but blue point

is better than green point.

Standard indifference curves don't cross each other.

Y

X

Page 21: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NOT Standard Indifference Curves

Standard curves only stop at the axes. If the red curve is standard it must continue and cross the blue

curve (then it is not standard)

Y

X

Page 22: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NOT Standard Indifference Curves

Standard curves only stop at the axes. If the red curve is standard it must continue and cross the blue curve or go below it, but with the

wrong curvature.

Y

X

Page 23: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

Standard Indifference Curves must be able to fit around each other and keep their shape without crossing

each other.

Y

X

Page 24: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NONSTANDARD preferences are possible. This consumer does not

prefer moderate consumption. Moving along an indiff curve to the

right, substituting X for Y makes additional units of X MORE

VALUABLE for the consumer.

Y

X

Page 25: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NONSTANDARD preferences are possible. Moving from the blue

point to the right (raising X, without reducing Y) makes this consumer

WORSE OFF. At the blue point, the consumer is satiated in X.

Y

X

Page 26: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NONSTANDARD preferences are possible. Moving from the blue

point to the right (raising X, without reducing Y) makes this consumer

WORSE OFF. At the blue point, the consumer is satiated in X.

Y

X

Page 27: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

NONSTANDARD preferences are possible. Moving from the blue

point to the right (raising X, without reducing Y) makes this consumer

WORSE OFF. At the blue point, the consumer is satiated in X.

Y

X

Page 28: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Why Indifference Curves?

Water+Diamond Paradox: Water necessary but free; diamonds unnecessary, expensive.

Prices depend on availability (supply), but why are consumers willing to pay so much more for diamonds?

Answer: Willingness to pay depends on howmuch of ALL goods the consumer starts with.

Page 29: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

Slope = vertical change / horizontal change

= (20−15) / (4 −5) = −5/1

Starting at black point, with a lot of diamonds and little water, consumer is willing to pay a lot for one more unit of

water.

Diamonds

Water

Page 30: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

Starting at red point, with more water, less diamonds than at black point, consumer is less willing to pay for more water.

Diminishing Rate of Substitution

Diamonds

Water

Page 31: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

(5, 15)

(15, 5)

(4,20)

5 15 20

Starting at blue point, with more water, less diamonds, consumer

is willing to pay less for more water.

Diminishing Rate of Substitution

Beyond the blue point, additional water is almost worthless

(willingness to pay for more is near 0).

Diamonds

Water

Page 32: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Finding Budget Line

Example: price of X = px = 2,

price of Y = py = 3, income or budget = 12.

Find intercepts. What economic meaning? Maximum affordable amounts of Y and X.

y

x

Page 33: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Finding Budget Line

Example: price of X = px = 2,

price of Y = py = 3, income or budget = 12.

Find intercepts. How much Y is affordable when none of X is bought?

Whole budget spent on Y:

py ∙y =12, 3y = 12, y = 12/3 = budget/py =4.

Page 34: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Finding Budget Line

Example: price of X = px = 2,

price of Y = py = 3, income or budget = 12.

Maximum affordable amount of X when no Y is bought: px x = 2x = 12, x = 12/2 = 6. Budget line joins points (0, 4) and (6, 0).

4

y

x6

Page 35: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Finding Budget Line

Example: price of X = px = 2,

price of Y = py = 3, income or budget = 12.

Another way: Find one point on line (we found an intercept). Then find budget line slope.

Slope = −px/py. Why?

4

y

x

px

py

Page 36: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Finding Budget Line

Example: price of X = px = 2,

price of Y = py = 3, income or budget = 12.

Budget line slope = −px/py. Why? To move to right on budget line, sell Y, buy X.

What is cost of py = 3 units of X? pxpy = 2∙3.

To get that money, how many units of Y does consumer sell? 2 units at price py =3.

Gives up 2 of Y to get 3 of X. Moves down 2 and 3 to right. Slope = −2/3 = −px/py

Page 37: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Finding Budget Line

Example: price of X = px = 2,

price of Y = py = 3, income or budget = 12.

Consumer stays on budget line giving up 2=px units of Y, getting 3=py units of X, moves

down 2 and 3 to right.

Slope = −2/3 = −px/py4

y

x

px

py

Page 38: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

General Budget Line

px=price of X, py=price of Y, I =income (budget)

Budget Line = set of barely affordable bundles

Cost = px x + py y = I = budget , py y = I − px x,

y = (I/ py) + (− px /py) x budget line equation

vertical intercept slope = − (I/ py)(I/ px)= − px /py

I/ py

y

xI/ px

Page 39: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Income Changes

I up, prices fixed: y = (I/ py) + (− px /py) x

Vertical intercept rises, slope stays same. Income effects are changes in amounts of X and Y bought. This consumer moves from blue to red point, buys more of both goods.

I/ py

y

xI/ px

Page 40: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Income Changes

I up, prices fixed: This consumer moves from blue to black point, buys more X, but less Y. A good is called inferior over a range of incomes if the consumer buys less when income is higher. Over this income range, good Y is inferior for this consumer. Note: It is not possible for a good to be inferior at all income levels. Why not? If Y is

inferior, the consumer buys more when income is lower. But on the black budget line, the consumer cannot afford as much Y as at the blue dot.

I/ py

y

xI/ px

Page 41: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Income Changes

I up, prices fixed: Income effects are changes in amounts of X and Y bought. A good is NORMAL over a range of incomes if it is not inferior. (Its consumption does not fall when income rises.) This consumer moves from blue to red point, buys

more of both goods. Both goods are normal for the consumer over this

income range.I/ py

y

xI/ px

Page 42: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

px up, py and I fixed: y = (I/ py) + (− px /py) x

Vertical intercept stays same (same maximum amount of Y if no X bought).

slope = − px /py rises in magnitude (absolute value)

Steeper budget line. Less X affordable for given Y.

I/ py

y

xI/ px

Page 43: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

px up, py and I fixed: y = (I/ py) + (− px /py) x

Vertical intercept stays same (same maximum amount of Y if no X bought).

slope = − px /py rises in magnitude (absolute value)

Steeper budget line. Less X affordable for given Y.

Budget set shrinks.I/ py

y

xI/ px

Page 44: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

If px falls, with py and I fixed:

Vertical intercept stays same (same maximum amount of Y if no X bought).

slope = − px /py falls in magnitude (absolute value)

Flatter budget line. More X affordable for given Y.

I/ py

y

xI/ px

Page 45: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

If px falls, with py and I fixed:

Vertical intercept stays same (same maximum amount of Y if no X bought).

slope = − px /py falls in magnitude (absolute value)

Flatter budget line. More X affordable for given Y. Budget set expands.

I/ py

y

xI/ px

Page 46: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

If py falls (good Y cheaper) with px and I fixed:

Vertical intercept rises (more Y affordable).

slope = − px /py rises in magnitude (absolute value)

Steeper budget line. Budget set expands.

I/ py

xI/ px

Page 47: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

If py falls (good Y cheaper) with px and I fixed:

With these preferences, optimal bundle shifts from blue bundle to green. Amounts of both goods rise, Y more than X.

I/ py

xI/ px

Page 48: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Effects of Price Changes

If py falls (good Y cheaper) with px and I fixed:

With other preferences, optimal bundle shifts from blue bundle to red. Amount of X rises, but Y falls. This can only happen if good Y is inferior over a range of incomes. The quantity demanded

rarely falls when the price falls.I/ py

xI/ px

Page 49: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Main Conclusion for Welfare Analysis

Optimal choices are bundles where indiff curve is tangent to budget line, with same slope.

− budget line slope = px /py = −Indiff curve slope = MRS = willingness to pay Y per unit of X

In competitive markets, all consumers who buy the goods face the same prices, have equal MRS (willingness to pay).

I/ py

xI/ px

Page 50: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF Benefits

Indifference curves usually represent preferences for desirable goods. We use leisure (desirable) instead of labor to study labor supply. Consider a consumer who can work any number of hour up to full time in a year at wage rate $10/hour. Full time = 40 hours/week for 50 weeks = 2000 hours/yr.

Any hours out of the 2000 not spent working are counted as leisure consumption:

Work time + Leisure time = 2000 hrs.

We will consider the effect of TANF welfare benefits (Temporary Assistance for Needy Families) on a consumer's budget set and choice of labor supply.

Page 51: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF benefits

$ for other goods

leisure

A consumer who consumes 2000 hours of leisure at point A, with no TANF benefit, gets no money. A consumer who

consumes no leisure at B (works all 2000 hours at $10/hr) gets $20000. From any intermediate point like C, a

consumer can move along the budget line by moving left by 1 hour and up by $10. The slope of the line is the vertical change over horizontal change: $10/−1 hr = −10 $/hr. If

TANF pays a benefit of $6000, but reduces the benefit by $1 for each $1 the consumer earns (100% benefit reduction rate), then the consumer gets $6000 without working and

$6000 if working 600 hours or less. The budget set expands

2000 hrs

$20000

A

B

work

leisure

C

Page 52: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF benefits

$ for other goods

leisure

A consumer who consumes 2000 hours of leisure at point A, with no TANF benefit, gets no money. A consumer who

consumes no leisure at B (works all 2000 hours at $10/hr) gets $20000. From any intermediate point like C, a

consumer can move along the budget line by moving left by 1 hour and up by $10. The slope of the line is the vertical change over horizontal change: $10/−1 hr = −10 $/hr. If

TANF pays a benefit of $6000, but reduces the benefit by $1 for each $1 the consumer earns (100% benefit reduction rate), then the consumer gets $6000 without working and

$6000 if working 600 hours or less. Black triangle is added to the budget set.

2000 hrs

$20000

A

B

work

leisure

Page 53: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF benefits

$ for other goods

leisure

With 100% benefit reduction, a consumer with standard preferences either gets no TANF benefit or does not work.

2000 hrs

$20000

A

B

work

leisure

Page 54: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF benefits

$ for other goods

leisure

With 100% benefit reduction, a consumer with standard preferences either gets no TANF benefit or does not work.

2000 hrs

$20000

A

B

work

leisure

Page 55: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF benefits

$ for other goods

leisure

If TANF pays a benefit of $6000, but reduces the benefit by 60¢ for each $1 the consumer earns (60% benefit reduction rate), then the consumer gets $6000 without working and gains $4 for each hour of work (after TANF reduction). Budget line when leisure is high has slope −4$/hr. If

consumer works H hours and earns $10 H, benefit falls by $6 H. Whole $6000 benefit eliminated if H = 1000.

2000 hrs

$20000

A

B

work

leisure1000 hrs

slope = −4

Page 56: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Kinked Budget Lines: Labor Supply with TANF benefits

$ for other goods

leisure

If TANF pays a benefit of $6000, but reduces the benefit by 60¢ for each $1 the consumer earns (60% benefit reduction rate), then the consumer gets $6000 without working and gains $4 for each hour of work (after TANF reduction). Budget line when leisure is high has slope −4$/hr. If

consumer works H hours and earns $10 H, benefit falls by $6 H. Whole $6000 benefit eliminated if H = 1000. If

TANF benefit falls to $4000, budget line shifts down; slope does not change.

2000 hrs

$20000

A

B

work

leisure1000 hrs

slope = −4

Page 57: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Agents and Their Trades

Consumers

Firms

Firmspayment $

goods, services

goods, services

payment $

$goods, services

Consumers’ possible trades lie in budget sets.

Firms’ possible trades determined by production possibilities (technology).

Governments taxes, fees

goodsservices $ taxes

fees

Page 58: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

General Equilibrium agents and trades

Consumers

Firms

Firms

payment $

goods, services

goods, services

payment $

$goods, services

Consumers’ possible trades lie in budget sets.

Firms’ possible trades determined by production possibilities (technology)

Govs are represented as consumers and/or firms..

Page 59: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Markets and Efficiency

• Model private ownership economy as a set of• firms with production possibilities

(feasible input-output combinations),• consumers with preferences over bundles of

goods and initial ownership of

resources (endowments: including time for labor or leisure) and shares of firms' profits.

Leon Walras (1874)

Page 60: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

Endowments and Trade: Consumer A's endowment is the red point (A initially

owns this bundle of goods). Consumer B has the same preferences, is on the same

indiff curve and owns the black point. Both consumers gain from a trade represented by two arrows. A moves to the tip of the

red arrow, gives up Y, gets more X. B moves to the tip of the black arrow, gets

the amount of Y that A gives up, gives up the amount of X that A gets. Both benefit.

Y

X

A

B

Page 61: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

5 15 20

Endowments and Trade: A trade is always represented by two parallel arrows with the

same slope and equal length, pointing in opposite directions. WHY?

The consumers do not need to be on the same indiff curve or have the same

preferences. One or both of the traders could be a firm. A firm's trade just needs to be

feasible given its production possibilities.

Y

X

A

B

Page 62: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

• Allocation: amount of each good for each consumer, and amount of each input and each output for each firm.

• Feasible allocation:

For each good,

total demand by consumers and firms

= total output + total (initial) endowment.

= total supply.

Page 63: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Equilibrium (CE)• Prices for all goods

(in single market, goods are identical);• Competitive behavior:

Firms price-taking profit maximizers; Consumers price-taking optimizers,

value of net trade equals profit share.• Feasible allocation: prices adjust so

supply = demand for each good.

Page 64: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Graded Homework 1, problem 1

Define "market" broadly enough to cover market for wheat, U.S. anesthesiologists, and for a particular stock.

• Market changes when essential features change and only then. What is wrong with:

A "collection of buyers and sellers that, through their actual or potential interactions, determine the price of a product or set of products." ?

.

Page 65: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Efficient allocation (W. Pareto, 1906):Think first about what is inefficient.

• An allocation is INEFFICIENT if some feasible allocation is better for some consumer and no worse for anyone.

Pareto improvement makes at least one consumer better off without hurting anyone

• Efficient = feasible and not inefficient.• A feasible allocation is (Pareto) efficient if

no Pareto improvement is feasible. (It is impossible to make a consumer better off without hurting someone else.)

Page 66: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

• We care only about consumer welfare.• Care about firms indirectly

(care about their owners).• Efficient is NOT same as desirable.

An efficient allocation may be very unfair.• Example: all goods to one person.

Page 67: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

• Which allocations are efficient?

Answer is related to• Fundamental Externality: effect of one

agent’s actions on others’ welfare or production possibilities WITHOUT CHANGING THEIR PRIVATE OWNERSHIP OR CONSUMPTION.

Oil spill makes fishing more difficult (need to sail farther). FUNDAMENTAL: affects production possibilities.

Page 68: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

• Which allocations are efficient?

Answer is related to• Fundamental Externality: effect of one

agent’s actions on others’ welfare or production possibilities WITHOUT CHANGING THEIR PRIVATE OWNERSHIP OR CONSUMPTION.

Plant flowers that neighbor likes. FUNDAMENTAL. Neighbor's ownership unaffected.

Page 69: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

• Which allocations are efficient?

Answer is related to• Fundamental Externality: effect of one

agent’s actions on others’ welfare or production possibilities WITHOUT CHANGING THEIR PRIVATE OWNERSHIP OR CONSUMPTION.

Apple introduces iPad, reducing Amazon Kindle profit. NOT FUNDAMENTAL.

Page 70: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

• ASSUME

NO FUNDAMENTAL EXTERNALITIES.• A. Consumers care only about own private

consumption, and• B. Firms' technological possibilities don't

depend on others' actions.• Then an allocation is inefficient if mutually

beneficial trade is possible.• Traders benefit; others are not affected.

Page 71: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

First Welfare TheoremCompetitive equilibrium allocation is efficient

IF

there is a market for every good including all possible forms of insurance;

there are no fundamental externalities; and

there is a divisible, desirable good for each consumer.

Page 72: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Why Efficiency of CE?

Agents face same prices. CE equates marginal rates of substitution across agents; no small mutually beneficial trades.

Proof has to cover big trades too.

Pareto improvement requires more expensive net trades by consumers. But the money value of consumers' total net trade = firms' total profit, so higher value net trade requires at least one firm to make more profit--impossible if it is already maximizing profit.

Page 73: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Welfare Theorem does NOT say free markets yield efficient allocation.

Potential Problems

Noncompetitive behavior

Inefficient externalities (fundamental or not).

Page 74: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Welfare Theorem does NOT say free markets yield efficient allocation.

Potential Problems1. Noncompetitive Behavior

Market power: Traders take account of their effect on prices (oligopoly, unions,...).

Theft, violence, sabotage, ...

Consumers do not stay in budget sets;

Firms break contracts, sabotage rivals.

Nonrational behavior or other goals.

Page 75: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Potential Problems2. Fundamental Externalities

environmental, technological,empathy, status concerns, envy, ... .

3. Asymmetric information about qualityTheorem assumes identical goods in each market; BUT some firms sell junk;some workers shirk.

Still can get efficiency if qualities differ, but agents don’t notice or don’t care.

Page 76: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

First theorem does not sayIf all producers and consumers act as perfect

competitors and a market exists for every commodity, with no fundamental externalities, efficient allocation emerges.

WHY NOT?

a. Competitive equilibrium may not exist.

Can’t exist with significant increasing returns.

b. Equilibrium may not be reached:

optimism, pessimism; prices overshoot.

Anything possible in model, Sonnenschein '73

Page 77: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Sample Exam Problem 1

Suppose that every consumer in a private ownership economy prefers one feasible allocation A to another allocation B. We can draw the following conclusion(s):

a. A is Pareto efficient.

b. A is not Pareto efficient.

c. B is Pareto efficient.

d. B is not Pareto efficient.

e. None of the above.

.

Page 78: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Sample Exam Problem 2

The first fundamental welfare theorem states that under certain assumptions a competitive equilibrium allocation is Pareto efficient. Which of the following are NOT among the assumptions?

a. There is a market for every good.

b. The only externalities are fundamental ones.

c. Gov taxes negative externalities.

d. There are no increasing returns in consumption and production.

Page 79: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Increasing returns + firms’ supplyC(Q) = total cost

C(0) = sunk cost (due even with no output)

V(Q) = C(Q) ─ C(0) = variable cost

A(Q) = C(Q)/Q = average cost, cost per unit

AVC(Q) = V(Q)/Q = average variable cost

MC(Q) = marginal cost, cost of next unit

when Q units are produced

Increasing returns to scale A(Q) as Q A(Q) > MC(Q) marginal cost below ave.

Marginal cost pulls average down.

Page 80: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At output level Q,raising output

raises profit since P > MC(Q)

Page 81: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Raising output beyond Q*

reduces profit:

P<MC(Q) if Q>Q*

Q*

Page 82: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At price P'

best output is Q'

Q*

P'

Q'

P"

Page 83: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At price P"

best output is 0

P"<minimum of AVC

Q*

P'

Q'

P"

Page 84: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At price P"

best output is 0

P"<minimum of AVC

Q*

P'

Q'

P"

Page 85: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Supply curve: part of MC curve,

part of vertical axis. Supply = 0 at price < min AVC

Q*

P'

Q'

P"min AVC

Page 86: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Supply curve: part of MC curve,

part of vertical axis. Supply = 0 at price < min AVC

Q*

P'

Q'

min AVC

Page 87: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Supply curve is broken. Output levels 0< Q <Q" never chosen.

P'min AVC

Q"

Page 88: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

With demand curve like this,

there is no equilibrium price equating supply

and demand.

P'min AVC

Q"

Page 89: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Increasing Returns and Benefits of Markets

In competitive eq, firms cannot have increasing returns where they operate. If they have increasing returns where they operate, they could make more profit by moving in the direction of the increasing returns. They are not maximizing profit at current prices.

The fundamental welfare theorems do not apply.

But markets still contribute to efficiency even if full efficiency is not attained:

Markets allow firms to reach more customers and take advantage of increasing returns. Fewer firms survive, but their average costs are lower.

Page 90: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Supply

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Problem: competitive firm never produces

where AVC is decreasing.

Q*

P'

Q'

min AVC

Page 91: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Producer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At price P, variable profit = producer surplus = area to

left of supply curve below P

Q*

P

Q'

min AVC

Page 92: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Producer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At P and Q*, variable profit = PQ*─ VC(Q*) =

area of rectangle to left of Q*

above min AVC, below P

Q*

P

Q'

min AVC

Q*

Page 93: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Producer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Raising output above Q* raises

variable profit by solid line: P─ MC

Q*

P

Q'

min AVC

Q*

Page 94: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Producer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

Keep raising output above Q* get more solid

lines of variable profit.

Q*

P

Q'

min AVC

Q*

Page 95: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Producer Surplus

output

price or cost per unit of output

MC(Q) marginal cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

P

Q

At price P, and output Q,

variable profit = area to left of supply curve

below P = producer surplus

Q*

P

Q'

min AVC

Page 96: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Consumer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

Q

Height of demand curve is marginal benefit (willingness to pay for last unit). Net benefit of each unit is difference between demand curve height and price P. Sum of these differences is

consumer surplus = area to left of demand curve above P.

P'P

Page 97: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Consumer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

Q

Height of demand curve is marginal benefit (willingness to pay for last unit). Net benefit of each unit is difference between demand curve height and price.

Sum of these differences is consumer surplus = area to left

of demand curve above P.

P'P

Page 98: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Consumer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

Q

Height of demand curve is marginal benefit (willingness to pay for last unit). Net benefit of each unit is difference between demand curve height and price.

Sum of these differences is consumer surplus = area to left

of demand curve above P.

P'P

Page 99: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Consumer Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

Q

Height of demand curve is marginal benefit (willingness to pay for last unit). Net benefit of each unit is difference between demand curve height and price.

Sum of these differences is consumer surplus = area to left

of demand curve above P.

P'P

Page 100: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Competitive Equilibrium and Total Surplus

output

price or cost per unit of output AVC(Q) average

variable cost

MC curve passes through lowest point of AVC curve. Output units are small, so curves look smooth.

Q

For private goods without externalitites, total surplus is

maximized at competitive equilibrium.

P'P

Page 101: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Second Welfare TheoremIn an economy with no fundamental externalities

and no significant increasing returns,

every efficient allocation is a competitive

equilibrium allocation after redistribution of initial ownership or lump sum transfers.

LUMP SUM TRANSFER to an agent:

Agent cannot affect the amount transferred.

Positive transfer: goods or money given to agent;

Negative transfer: goods or money taken away

Negative lump sum transfer = lump sum tax

In Theorem: No bias. Efficient is eq with transfers.

Page 102: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Second Welfare TheoremIn an economy with no fundamental externalities

and no significant increasing returns,

every efficient allocation is a competitive

equilibrium allocation after redistribution of initial ownership or lump sum transfers.

LUMP SUM TRANSFER or TAX leaves prices same for all agents, so MRS can be equal for all.

Other transfers or taxes are distortionary: depend on how much is traded, make buyers and sellers face different prices (example: payroll tax used to pay social security benefits).

Page 103: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Second Welfare TheoremIn an economy with no fundamental externalities

and no significant increasing returns,

every efficient allocation is a competitive

equilibrium allocation after redistribution of initial ownership or lump sum transfers.

LUMP SUM TRANSFER (positive or negative):

Agent cannot affect the amount.

In Theorem: No bias. Under assumptions, every efficient allocation is equilibrium with transfers.

Page 104: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

With significant increasing returns, and

decentralized information

(only consumers know their preferences;

only firms know their production possibilities)

NO ALLOCATION MECHANISM ASSURES

PARETO EFFICIENT ALLOCATION.

Calsamiglia, Hurwicz (1975)

Page 105: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Summary: Free Markets and EfficiencyPareto efficiency; Fundamental externality.

Without fundamental externalities, efficiency requires traders to have equal rates of substitution for each pair of divisible goods.

In CE, these rates of substitution are equated.

Conclusion: With small fundamental externalities, competition reaching eq yields nearly efficient allocation. Problems: missing or limited markets; competitive behavior impossible with significant increasing returns; eq may never be reached.

Page 106: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Summary: Free Markets and EfficiencyPareto efficiency; Fundamental externality.

Without fundamental externalities, efficiency requires traders to have equal rates of substitution for each pair of divisible goods.

In CE, these rates of substitution are equated.

Conclusion: With small fundamental externalities, competition reaching eq yields nearly efficient allocation. Problems: With big fundamental externalities, equal private rates of substitution are inefficient.

Page 107: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Summary: Free Markets and EfficiencyPareto efficiency; Fundamental externality.

Without fundamental externalities, efficiency requires traders to have equal rates of substitution for each pair of divisible goods.

In CE, these rates of substitution are equated.

Potential gov roles: promoting markets, making up for missing or limited ones, regulating externalities, promoting competition where inefficient externalities are small.

Page 108: Consumer Theory, Markets and Economic Welfare. Topics 1. Competitive consumer: preferences, budget sets, choices. Price and income effects. 2. Firms:

Summary: Free Markets and EfficiencyPareto efficiency; Fundamental externality.

Without fundamental externalities, efficiency requires traders to have equal rates of substitution for each pair of divisible goods.

In CE, these rates of substitution are equated.

Markets sometimes contribute to efficiency where fundamental welfare theorems do not apply: allow taking advantage of increasing returns.