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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Consumer switching costs: A typology, antecedents, and consequences Thomas A Burnham; Judy K Frels; Vijay Mahajan Academy of Marketing Science. Journal; Spring 2003; 31, 2; ABI/INFORM Global pg. 109
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Consumer switching costs: A typology, antecedents, and ...

Feb 14, 2017

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Page 1: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Consumer switching costs: A typology, antecedents, and consequencesThomas A Burnham; Judy K Frels; Vijay MahajanAcademy of Marketing Science. Journal; Spring 2003; 31, 2; ABI/INFORM Globalpg. 109

Page 2: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Consumer switching costs: A typology, antecedents, and ...

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Page 10: Consumer switching costs: A typology, antecedents, and ...

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Page 11: Consumer switching costs: A typology, antecedents, and ...

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Page 12: Consumer switching costs: A typology, antecedents, and ...

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Page 13: Consumer switching costs: A typology, antecedents, and ...

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Page 14: Consumer switching costs: A typology, antecedents, and ...

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Page 15: Consumer switching costs: A typology, antecedents, and ...

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Page 16: Consumer switching costs: A typology, antecedents, and ...

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Page 17: Consumer switching costs: A typology, antecedents, and ...

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Page 18: Consumer switching costs: A typology, antecedents, and ...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.