Consumer Food Trends: Do Consumers Practice What Nutritionists Preach? May 16, 2012 Presenter: Barbara A. Davis, PhD, RD Vice President, Science & Technology HealthFocus International Moderator: James M. Rippe, MD – Leading cardiologist, Founder and Director, Rippe Lifestyle Institute Approved for 1 CPE (Level 2) by the Academy of Nutrition and Dietetics Commission on Dietetic Registration and the American Culinary Federation NUTRI-BITES ® Webinar Series
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Consumer Food Trends: Do Consumers Practice …...Consumer Food Trends: Do Consumers Practice What Nutritionists Preach? May 16, 2012 Presenter: Barbara A .Davis ,PhD ,RD Vice President,
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Consumer Food Trends: Do Consumers Practice What Nutritionists Preach?
May 16, 2012
Presenter:Barbara A. Davis, PhD, RD
Vice President, Science & TechnologyHealthFocus International
Moderator:James M. Rippe, MD – Leading cardiologist, Founder and Director,
Rippe Lifestyle Institute
Approved for 1 CPE (Level 2) by the Academy of Nutrition and Dietetics Commission on Dietetic Registration and the American Culinary Federation
NUTRI-BITES®
Webinar Series
Consumer Food Trends: Do Consumers Practice What Nutritionists Preach?
This webinar covered: Consumer disconnects between the Dietary
Guidelines recommendations and food behaviors
Motivations of the consumer as food shopper
Strategies health professionals can use to encourage clients to make sustainable, healthful food choices.
Nutri-Bites® Summary
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Key Messages Balance Calories Eat More
Fruits & Veggies Whole Grains Fat-free/low-fat Dairy Add New Proteins
Eat less Solid fats Added sugars Sodium Alcohol
Stay Active
Presenter
Presentation Notes
The Eat Right, Connecticut Kit with the CT Dietetics Association was developed by Health Focus’ registered dietitian, Barbara Davis, PhD to help introduce the guidelines and practical ways of incorporating these recommendations into practical life.
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Balance
43% say I balance healthy foods with less healthy foods that I enjoy more
Shopper Segments What is their level of knowledge? Do they choose healthy foods and what are their motivations for
doing so? Do they have health issues OR as importantly, health concerns? Are they more concerned about current or future health? What other factors contribute to food choice? How much of an issue is time? What is their willingness to learn and to make changes? Are they looking for a teacher or partner in the change process?