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1 ‹#› Date of report: 28 April 2017 Part of StoxPlus’ Market Research Report Series for Vietnam
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Consumer finance report 2017 demo

Jan 22, 2018

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Economy & Finance

Hieu Nguyen
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Table of Contents

Part Content Page

Executive Summary 4 – 6

1 Overview of Vietnam CF Market 7 - 15

1.1 Sector Structure 7 – 8

1.2 Market Size and Growth 9 - 13

1.3 Market Segmentation 14 - 16

2 Competition Dynamics 17 - 47

2.1 Market Share Performance of CF companies 17 - 27

2.2 Customer Satisfaction on CF companies 28 - 34

2.3 Product offerings 35 - 38

2.4 Sales channels 39 - 43

2.5 Collection & repayment method 44 - 45

2.6 Financial Performance 46 - 49

Part Content Page

3. Which CF Model will rise: Traditional

Model versus Disruptive Model?

50 - 59

3.1 Traditional CF model 50 - 52

3.2 Disruptive Model 53 - 57

3.3 Informal Finance 58 - 59

4 Updates on new regulations 60 - 64

5 Appendices 65 - 76

• Key Player Profiles 65 – 72

• Data tables 73 - 76

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Abbreviation

No. Word Stand for

1 ASEAN Association of Southeast Asian Nations

2 ATM Automated Teller Machine

3 CAGR Compound Annual Growth Rate

4 CF Consumer Finance

5 DSA Direct Sales Agent

6 GSO General Statistics Office

7 ICT Information and Communication Technology

8 NFSC National Financial Supervision Commission

9 NIM Net interest margin

10 NPL Non-performing loan

11 POS Point of sales

12 SBV State Bank of Vietnam

13 SOCB State-owned Commercial Banks

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What’s new in this issue?

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What’s new in this issue?

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What’s new in this issue?

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Section 1: Overview of Vietnam Consumer Finance Market

1.1 Sector Structure

1.2 Market Size and Growth

1.3 Market segmentation

Contents

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Consumer finance is part of the consumer lending business. However, consumer finance refers

to credit used to purchase non-investment goods or services whose value depreciate quickly• Under Decree No. 39/2014/ND-CP, consumer credit is defined as ‘a form of credit provided to individuals for their consumption purpose

through provision of loans.’ According to this definition, the scope of consumer finance described is very broad, yet there is not any official

regulation to clearly separate consumer finance from retail banking services.

• StoxPlus’ Consumer Finance Definition: In light of international definitions, based on our understanding of the core-business of finance

companies in Vietnam, pure consumer finance consists of installment loans, cash loans and credit cards issued by finance companies. Other

extended consumer finance services are part of retail banking business, including collateral loans (Home Mortgage, Home Renovation,

Automobile) as well as credit card issuance provided by commercial banks.

• Foremost among the newcomers are peer-to-peer (P2P) lending platforms, which match borrowers and lenders directly, usually via online

auctions. The loans issued often comprise many tiny slivers from different lenders. Some P2P platforms slice, dice and package the loans;

others allow lenders to pick them.

• The P2P business model is starkly different from that of traditional banks. P2P platforms do not lend their own funds – they only provide a

platform to match borrowers who are seeking a loan with investors who purchase notes issued by the P2P platforms.

• In the following Figure, consumer finance products in Vietnam are categorized into four main groups:

Categories of Consumer Finance Products as per Decree No.39/2014/ND-CP

Consumer Finance

Installment loans

Loans with collaterals / MortgagesExtended Consumer

Finance

Consumer Loans

• Loans to purchase household appliances and equipment

• Loans to purchase vehicles (two-wheels and

automobiles)

• Loans for educational and medical purposes

• Loans for other cultural, sport, and traveling purposes

Cash loans

• Automobile loans

• Home Mortgage

• Home Renovation

Loans through credit cards and account overdraft

Source: StoxPlus

Section 1: Consumer finance market

Sector Structure

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Section 1: Overview of Vietnam Consumer Finance Market

1.1 Sector Structure

1.2 Market Size and Growth

1.3 Market segmentation

Contents

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Section 1: Consumer finance market

Market size & Growth

Vietnam consumer finance market continued growing in 2016, reaching US$xxbn, accounting for

xx% country loan book. With current low contribution to Vietnam GDP (xx%) compared with

other countries, the market is expected to have enormous expansion in the future

Vietnam Consumer Finance Outstanding Loan Balance (US$ bn)

Source: StoxPlus from NFSC, GSO

Vietnam

Malaysia

UK

US

% CF Loan/GDP by Countries in 2016

Source: StoxPlus from NFSC

2011 2012 2013 2014 2015 2016

Consumer Finance Loans Balance % Consumer Finance Loans/GDP

% Consumer Finance Loans/Loan Book

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Section 1: Consumer finance market

Market size & Growth

The slower growth rate of Vietnam Consumer Finance market in 2016 (xx%) compared to 2015

(xx%) is mainly due to …

Figure 4: Growth rate of Vietnam Consumer Finance market over the

period 2011 - 2016

Source: StoxPlus from NFSC

2011 2012 2013 2014 2015 2016

Note: Growth is calculated after conversion to USD

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Section 1: Consumer finance market

Banks & CF Companies

Both Banks and CF companies contribute to the vigorous growth of CF market …

Banks & CF Companies in Vietnam CF Market, US$bn Market share of Banks & CF Companies in Vietnam CF market

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

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Section 1: Consumer finance market

Banks & CF Companies

Banks vs. CF Growth

Figure 7: Growth rate of Banks and CF Companies in CF market

(Growth vs Year Ago)

2014 2015 2016

Figure 8: Loan segments Contribution in Commercial Banks

Source: StoxPlus from NFSC

Source: StoxPlus

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Section 1: Overview of Vietnam Consumer Finance Market

1.1 Sector Structure

1.2 Market Size and Growth

1.3 Market segmentation

Contents

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Section 1: Consumer finance market

Market segmentation

… loan contributed to majority of consumer finance loans in Vietnam (~xx%), followed by …

Breakdown of CF Loans by segmentation 2013 – 2016, US$ bn

2013 2014 2015 2016

Source: StoxPlus from NFSC

Growth vs Year Ago of each segment, 2013 - 2016

Source: StoxPlus from NFSC

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Section 1: Consumer finance market

Banks & CF Companies

Vietnam commercial banks focus mostly on … while CF companies focus on …

CF product segmentation at CF Companies, 2016

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

CF product segmentation at Commercial banks, 2016

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Section 2: Competition Dynamics

2.1 Market share of CF Companies

2.2 Customer Satisfaction on CF Companies

2.3 Product Offerings

2.4 Sales Channel

2.5 Collection & repayment method

2.6 Financial performance

Contents

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Section 2: Competition Dynamics

Market share of CF Companies

… dominated the market with increasing share in 2016, followed by …. All key players post …

compared to 2015

Market share of Consumer Finance Companies, 2016 Outstanding loans of Top Consumer Finance Companies 2015-2016

(US$ bn)

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

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Section 2: Competition Dynamics

Position of each CF Company

… loan has a high contribution of xx% in total loan from CF Companies. … is the 1st player in this

segment with nearly xx% share

Market share of CF companies in home appliances/ furniture loan

segment, 2016

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

Home Appliances/ Furniture

Home appliances/ furniture loan of CF Companies, 2016

Contribution in Total CF Companies’ loans Value in US$ bn

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Section 2: Competition Dynamics

Position of each CF Company

Consumer Electronics (ICT) sales value and growth Market share of Consumer Electronics by players, 2016

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

0

1

2

3

4

5

6

2012 2013 2014 2015 2016

US$bn

Consumer Electronics (ICT) Consumer Electronics (ICT)

Source: StoxPlus, estimated from ICT White Book, and Euromonitor Source: StoxPlus, estimated from ICT White Book, and Euromonitor

Home Appliances/ Furniture

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Section 2: Competition Dynamics

Position of each CF Company

Consumer Appliances (Home Electronic Devices) sales value and growth

Source: StoxPlus, estimated from ICT White Book, and Euromonitor

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0

1

2

3

4

5

6

7

8

9

10

2012 2013 2014 2015 2016

US$bn

Home Appliances/ Furniture

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Section 2: Competition Dynamics

Position of each CF Company

In Vehicle loan segment, … took the leading position, followed by …

Market share of CF companies in vehicle loan segment, 2016

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

Vehicle loan segment of CF Companies, 2016

Contribution in Total CF Companies’ loans Value in US$ bn

Vehicles

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Section 2: Competition Dynamics

Position of each CF Company

Motorbike market will continue to ... And CF Companies quickly realize the potential of this

market to actively operate in.

Motorbike sales volume in Vietnam and growth rate, 2012 -

2016Potential for motorbike + loan for motorbike

Source: StoxPlus and VAMA Source: StoxPlus

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

2012 2013 2014 2015 2016

Main means of transportation

Means of making living

Affordable price + payment method

Vehicles

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Section 2: Competition Dynamics

Position of each CF Company

Car market is an emerging market with significant growth rate. … dominate the market. With

the reducing import tariff to 0% in 2018, CF companies …

Car sales volume in Vietnam and growth rate, 2012 - 2016

Source: StoxPlus and VAMA Source: StoxPlus from VAMA

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

2012 2013 2014 2015 2016

Market share of car producers

Vehicles

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Section 2: Competition Dynamics

Position of each CF Company

… loan segment is not the strength of CF Companies, which merely accounts for xx% share in

total loan. Also, there are some CF companies playing in this segment

Market share of CF companies in housing/home improvement loan

segment, 2016

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

Housing/home improvement loan of CF Companies, 2016

Contribution in Total CF Companies’ loans Value in US$ bn

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Section 2: Competition Dynamics

Position of each CF Company

As the sector entered a new cycle of growth, Housing Loan is also …. However, CF Companies …

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

Housing/ home improvement loan over the period, US$ bn Breakdown of housing/ home improvement loan by banks and CF

Companies in 2016

2013 2014 2015 2016

Housing/ Home improvement

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Section 2: Competition Dynamics

Position of each CF Company

Loan for other purposes of CF Companies, 2016 Market share of CF companies in vehicle loan segment, 2016

Source: StoxPlus from NFSC Source: StoxPlus from NFSC

Housing/ Home improvement

Contribution in Total CF Companies’ loans Value in US$ bn

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Section 2: Competition Dynamics

2.1 Market share of CF Companies

2.2 Customer Satisfaction on CF Companies

2.3 Product Offerings

2.4 Sales Channel

2.5 Collection & repayment method

2.6 Financial performance

Contents

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10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Customer satisfaction of Used group by product elements

In terms of product features, the rate of satisfied respondent still be massive, however, a …

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

Customer Satisfaction on CF Companies

Section 2: Competition Dynamics

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75% 80% 85% 90% 95% 100%

Positive Negative

Customer satisfaction of Used group by product elements

8% 28% 48% 68% 88%

Positive Negative

60% 65% 70% 75% 80% 85% 90% 95% 100%

Positive Negative

Hanoi

Da Nang

Ho Chi Minh

Customers in Hanoi observed

Consumer Finance as “High

interest but quick process”.

5 percent customers dissatisfied even

when they stated that Appraisal

process and Disbursement time were

very quick.

“High interest rate”, “Complex

appraisal process” and “Annoying

reminder” was the most frequent

comments from Ho Chi Minh’s

respondent

… got the highest complaint rates in most elements and reflected emotionally demanding in

product selection…

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

Customer Satisfaction on CF Companies

Section 2: Competition Dynamics

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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fine

Interest rate

Loan Rescheduling

Contract terms

Customer dissatisfaction of Ho Chi Minh City breakdown by elements

Home Credit FE Credit HD Saison

…. drove the most dissatisfied feedbacks from …. While … was struggling against …

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

Customer Satisfaction on CF Companies

Section 2: Competition Dynamics

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40% 50% 60% 70% 80% 90% 100%

Interest Rate

Positive Negative

The CF interest rate range of Finance Companies, 2015

40%

63%60%

21%

38%29%

21%

18%15%

26%21%

18% 24%17%

29%

39%43%

28% 26%

19%

Highest

Lowest

Median

Satisfaction of Finance Company

Despite … received complaints in almost elements, but it was a low rate. Conversely, … got

highly complaints on interest rate and contract terms

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

Customer Satisfaction on CF Companies

Section 2: Competition Dynamics

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55% 65% 75% 85% 95%

Procedure

Positive Negative

55% 65% 75% 85% 95%Positive Negative

Satisfaction of Finance Company in Procedure

Satisfaction of Finance Company in Contract terms

Common reviews for … were “Simple procedure and quick process” while respondents of …

illustrated “Less required documents but annoyed reminder…”

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

Customer Satisfaction on CF Companies

Section 2: Competition Dynamics

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55% 65% 75% 85% 95% 105%

Appraisal Time

Positive Negative

Satisfaction of customers on Appraisal time

Appraisal time (Hours) of Finance companies

0 20 40 60 80 100 120 140Hour

… was claimed that its appraisal time was “Slow and Complex”, followed by …, simple

procedure but lower in both appraisal time and disbursement time

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

Customer Satisfaction on CF Companies

Section 2: Competition Dynamics

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Section 2: Competition Dynamics

2.1 Market share of CF Companies

2.2 Customer Satisfaction on CF Companies

2.3 Product Offerings

2.4 Sales Channel

2.5 Collection & repayment method

2.6 Financial performance

Contents

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Section 2: Competition Dynamics

Product Offerings

There are three main products that CF Companies are offering, in which installment loan is

traditional product and credit card is newly offered from 2015

CompanyInstallment

LoanCash Loans Credit cards

FE Credit

Home Credit

HD Saison

Prudential Vietnam

Finance

Toyota Finance

JACCS International

Vietnam Finance

Mirae Asset Finance

ACS Trading Co.

Source: StoxPlus

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Section 2: Competition Dynamics

Product Offerings

In terms of installment loans, CF Companies offer loans for various types of purposes

Source: StoxPlus

CompanyCellphone/

Laptop loansMotorcycle loans Auto loans

Home appliances

loans

Home

Mortgage/House

improvement

FE Credit

Home Credit

HD Saison

Prudential Vietnam

Finance

Toyota Finance

JACCS International

Vietnam Finance

Mirae Asset Finance

ACS Trading Co.

Focused Available Unavailable

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Section 2: Competition Dynamics

Marketing Campaign

Although CF companies have quite similar products offered, their marketing strategies mark

their own signature …

FE Credit: Home

Credit:HD

Saison

Prudential

FinanceACS JACCS

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Section 2: Competition Dynamics

2.1 Market share of CF Companies

2.2 Customer Satisfaction on CF Companies

2.3 Product Offerings

2.4 Sales Channel

2.5 Collection & repayment method

2.6 Financial performance

Contents

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Section 2: Competition Dynamics

Sales channels

… remain the most popular sales channels given the consumption habit of Vietnamese people. …

are still among the companies having the most extensive sales channel network

Number of DSAs of top CF Companies, 2014 - 2016

Source: StoxPlus

Number of POS of top CF Companies, 2014 - 2016

Source: StoxPlus

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

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Breakdown of customer acquisition channels.

Section 2: Competition Dynamics

Sales channels

Among CF sales channels, … is proved to be the most trusted source when recruiting customers

of CF Companies, followed by …

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

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0% 20% 40% 60% 80% 100%

Breakdown of customer acquisition channels of used customers by companies

Section 2: Competition Dynamics

Sales channels

Moreover, …% of customers will decide to take a loan or not at POS. But CF companies should …

Source: StoxPlus’ Consumer Finance survey on 950 samples in Hanoi, HCM City and Danang in Sep’16

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Section 2: Competition Dynamics

Sales channels

Besides …, online/digital channels are …

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Section 2: Competition Dynamics

2.1 Market share of CF Companies

2.2 Customer Satisfaction on CF Companies

2.3 Product Offerings

2.4 Sales Channel

2.5 Collection & repayment method

2.6 Financial performance

Contents

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Section 2: Competition Dynamics

Repayment & Collection Method

Payment via bank transfer or offline payment at POS/branches of CF companies and related

companies …. Payment via third-party like e-wallet companies …

Bank Transfer

POS/Branches

E-wallet (Payoo, BankPlus,

Momo, etc)

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Section 2: Competition Dynamics

2.1 Market share of CF Companies

2.2 Customer Satisfaction on CF Companies

2.3 Product Offerings

2.4 Sales Channel

2.5 Collection & repayment method

2.6 Financial performance

Contents

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Figure 45: Non-performing loan ratio of top CF companies

compared to bank benchmark from 2011 - 2016

Source: StoxPlus from NFSC

Section 2: Competition Dynamics

Financial Performance

NPL of CF companies has been …, which is higher than that of the commercial banks (xx%).

Profitability of Consumer Finance Companies have been … due to …

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Figure 46: Net interest margin of top CF companies compared to

bank benchmark from 2011 - 2016

Source: StoxPlus from NFSC

Section 2: Competition Dynamics

Financial Performance

CF Companies enjoy much higher NIM than commercial banks thanks to higher interest rate

offered for their products

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Net profit margin of top CF companies compared to bank benchmark from 2011 - 2016

Source: StoxPlus from NFSC

Section 2: Competition Dynamics

Financial Performance

Profitability of Consumer Finance Companies have been …

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Section 3: Which CF Model will rise: Traditional Model

versus Disruptive Model?

3.1 Traditional CF Model

3.2 Disruptive model

3.3 Informal Finance

Contents

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Section 3: Which CF Model will rise?

Traditional CF Model

FE

Credit

Home

Credit

HD Saison JACCS Mirae

Assets

Prudential

Finance

Market

share

gain

NPL

NIMThis content is intentionally removed for demo purpose

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Section 3: Which CF Model will rise?

Rising new traditional-model player

In 2016, MBBank cooperates with Shinsei Bank to establish MCredit Company – …

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Section 3: Which CF Model will rise: Traditional Model

versus Disruptive Model?

3.1 Traditional CF Model

3.2 Disruptive model

3.3 Informal Finance

Contents

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Section 3: Which CF Model will rise?

Disruptive Model

In the context of high competition among traditional CF models, CF Fintech model has been …

1. Online Payment

2. Business Tools5% -BUSINESS TOOLS

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Section 3: Which CF Model will rise?

Disruptive Model

FinTech companies have their advantages compared to traditional CF Companies. However, they

still face number of challenges …

Traditional CF CompaniesFintech Companies

(P2P/Pay Day Loan Model)

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Section 3: Which CF Model will rise?

Disruptive Model

Peer-to-peer lending - Tima

Company Profile

Competitive Analysis

Company Profile

Competitive Analysis

Payday Loan – Doctor Dong

One of the most successful CF Fintech models in Vietnam are …. In these models, Fintech is

applied in …

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Section 3: Which CF Model will rise?

Disruptive Model

Company Profile

Competitive Analysis

… appears to be another disruptive model, which competes with traditional CF model. … has the

advantage of …

Financial performance of Mobivi

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Section 3: Which CF Model will rise: Traditional Model

versus Disruptive Model?

3.1 Traditional CF Model

3.2 Disruptive model

3.3 Informal Finance

Contents

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Section 3: Which CF Model will rise?

Informal Finance

Pawn shop – F88

Company Profile

2013

2016

2017

2020

A Professional Chained Pawn Shops

Competitive Analysis

Traditional

Pawnshop

• ”

F88

Besides formal CF models, there still exist informal finances model like pawn shops in Vietnam.

In this segment, F88 has been rising as a professional chain pawnshop with high public

awareness and trust from customers

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Section 4: Updates on new regulations

Contents

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Goals by 2020 Implications on CF market

Section 4: Update on new regulations

Regulatory Trend |National scheme to enhance access to banking system

The national scheme promotes the micro finance activities as fundamental financial instruments

to help lower-mass people have better access to credit system by 2020

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Proposed terms Actions

Section 4: Update on new regulations

Regulatory Trend |New Circular on Consumer Finance Activities

Circular … that will be effective from … define new cap for total loan balance of one customer

at a CF company

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Circular 39/2016/TT-NHNN on lending activities of Credit Institutions including Foreign Bank

Branch that will take effect by March 15th, 2017

Key terms Definition Implication for CF market

Definition of

Capital

borrowing

customers

Terms of loan

Interest rate

Section 4: Update on new regulations

Regulatory Trend |Related Circular on lending activities of Credit Institutions

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State bank Governor has issued … to establish Fintech Committee, governing performance and

development of Vietnam Fintech

Section 4: Update on new regulations

Regulatory Trend |Fintech Committee

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Section 5: Appendices

Contents

5.1 Key Players’ Profiles

5.2 Data Tables

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Best CF Company in Vietnam 2016 – Global Banking and Finance Review

KEY FINANCIAL & OPERATIONAL INDICATORS

Indicators 2011 2012 2013 2014 2015 2016

Total Assets (VNDbn)

Charter Capital (VNDbn)

Shareholder's Equity (VNDbn)

Total Loans (VNDbn)

Net Interest Income (VNDbn)

Profit before Tax (VNDbn)

NPL (VAS)

ROE & ROA OVER THE PERIOD 2011 – 2016

Source: StoxPlus from SBV and NFSCSource: StoxPlus from SBV and NFSC

BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

Founded Year 2010

Ownership 100% Private owned (VP Bank JSC)

Location Ho Chi Minh City

Offices 1 HO in Ho Chi Minh City, 1 customer service department in

HCM and 1 representative office in Hanoi

• The Consumer Finance Division of VP Bank introduced FE Credit brand in

November 2010. In 2014, VP Bank acquired Vietnam Coal Mineral Finance

Company and spun off the CF division. After 5 years of establishment, FE Credit

successfully transferred all consumer finance operations to the new

independent company – VPBank Finance Company Limited, abbreviated as VPB

FC (Brand FE Credit) in February, 2015.

• The company was the pioneer in providing credit cards product.

Section 5: Key profile players

FE Credit

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BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2011 – 2016

License No. 112/GP-NHNN issued on 18/04/2008 by Governor of SBV

Founded Year 2009

Ownership 100% foreign owned (PPF Group N.V. )

Location Ho Chi Minh City

• Home Credit Group is a leading mass market consumer finance provider with

8.8bn euros of assets, which was established in 1997 in the Czech Republic.

Home Credit Vietnam is a subsidiary of Home Credit Group established in 2009

in Ho Chi Minh City. Home Credit’s business strategy is to focus on POS loans

(including motorbikes, mobile phones, and consumer durable loans), as well as

cash loans. Home Credit’s cash loans are only provided in the South of

Vietnam at the moment (from Da Nang southward).

Source: StoxPlus from SBV and NFSCSource: StoxPlus from SBV and NFSC

6,900 points-of-sale established across 63 provinces in Vietnam

Indicators 2011 2012 2013 2014 2015 2016

Total Assets (VNDbn)

Charter Capital (VNDbn)

Shareholder's Equity (VNDbn)

Total Loans (VNDbn)

Net Interest Income (VNDbn)

Profit before Tax (VNDbn)

NPL (VAS)

Section 5: Key profile players

Home Credit

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KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2011 – 2016

Indicators 2011 2012 2013 2014 2015 2016

Total Assets (VNDbn)

Charter Capital (VNDbn)

Shareholder's Equity (VNDbn)

Total Loans (VNDbn)

Net Interest Income (VNDbn)

Profit before Tax (VNDbn)

NPL (VAS)

Source: StoxPlus from SBV and NFSC Source: StoxPlus from SBV and NFSC

BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

License No. 05/GP-NHNN issued on 08/05/2007 by SBV and Decision

No.2533/QĐ-NHNN on October 30, 2013 to revise the License

Founded Year 2007

Ownership 50% owned by HD Bank, 49% owned by Credit Saison Japan

Location Ho Chi Minh City

• Formerly known as Société Générale Viet Finance Co., Ltd. (“SGVF”), HD Saison

was the first foreign-owned finance company, licensed in 2007 with a charter

capital up to VND550bn.

• In 2013, HD Bank acquired SGVF and changed its name to HD Finance. Later on

April 3, 2015, Credit Saison, the largest credit card company in Japan, acquired

49% stakes in HD Finance and changed its name to HD Saison.

• HD Saison’s strategy is to focus on installment loans and cash loans

Section 5: Key profile players

HD Saison

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Prudential Finance: “walk-in” model with cash loans and mainly focusing on

white-collar workers

BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2011 – 2016

License No. 10/GP-NHNN issued on 10/10/2006 by Governor of SBV

Founded Year 2007

Ownership 100% foreign owned (Prudential plc - UK)

Location Ho Chi Minh City

• Prudential Finance was established in 2007 with total charter capital of

VND500bn (USD25mn), 100% owned by Prudential Plc (London). There are

three major target customers: credit card owners, insurance buyers and

company employees (payroll deduction credit).

• Prudential Finance’s strategy is to focus on cash loans business for Mass and

Upper Mass customers. It does not provide POS loans like other CF companies.

Recently, it has trialed Home Improvement Loan, but with very limited

access.

• Prudential Finance differentiates its cash loans products with large loan

amount (up to VND300mn). However, VP Finance Company / FE Credit is

competing very aggressively with Prudential Finance in the cash loan business.

Indicators 2012 2013 2014 2015 2016

Total Assets (VNDbn)

Shareholder's Equity

(VNDbn)

Total Loans (VNDbn)

Net Intest Income

(VNDbn)

Total Expenses (VNDbn)

Net Profit before tax

(VNDbn)

NPL (VAS)Source: StoxPlus from SBV and NFSC Source: StoxPlus from SBV and NFSC

Section 5: Key profile players

Prudential Finance

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BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2011 – 2016

License No. 90/GP-NHNN issued on 13/04/2010 by Governor of the SBV

Founded Year 2010

Ownership 100% foreign-owned (JACCS Japan)

Location Ho Chi Minh City

• Established in 2010, JACCS Vietnam has only cooperated with Honda

Vietnam to provide installment loans for Honda motorbikes. JACCS

Vietnam is now operating in Southeast area of Vietnam, presents in

over 75% Honda head dealers in this region. JACCS accounted for over

60% motorbike installment loan market share in Ho Chi Minh city, South

eastern and South western provinces in 2014.

• At 9M2016, JACCS has total assets of VND1,181bn (USD52.9mn). Its loan

book consists of 100% motorbikes loans. It reported total revenue of

VND90.4bn and net profit of VND11.5bn with NPL ratio of 1.4% as at

9M2016.

Source: StoxPlus from NFSC

Due to the expanded operation of other finance companies, such as HD Saison or FE Credit,

JACCS seemed to be lose its competitive advantage in motorbike market

Source: StoxPlus from NFSC

Indicators 2011 2012 2013 2014 2015 2016

Total Assets (VNDbn)

Charter Capital (VNDbn)

Shareholder's Equity

(VNDbn)

Total Loans (VNDbn)

Net Interest Income

(VNDbn)

Net Profit before Tax

(VNDbn)

NPL (VAS)

Section 5: Key profile players

JACCS Vietnam

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Being established in 2016, the company is operating under similar model of FE

Credit with smaller scale and less promotion efforts

BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

License 27/GP-NHNN issued by SBV on 04/02/2016

Founded Year 2016

Ownership 100% owned by Military Bank

Location 5A Nguyen Chi Thanh - Dong Da – Hanoi

Other Branches No

• Being 100% ownership of of MB, Mcredit has the advantage with diversed

product, the ability to cross-sales banking and CF products, established POS

and system of MB to attract consumer Finance customers.

• Mcredit was established under the collaboration of MB and Shinsei Bank

(Japan) in order to improve the professionalism in operation and credibility of

Mcredit on Vietnam CF market.

• Currently, Mcredit is focusing on 2 key segments: Cash loan and installment

loans, targeting lower mass and mass group of population.

Source: StoxPlus from SBV and NFSC. The figure up to 2015 belonged to Song Da Finance before merging into MB finance

KEY SUCCESS FACTORSKEY FINANCIAL & OPERATIONAL INDICATORS

Indicators 2011 2012 2013 2014 2015

Total Assets (VNDbn)

Charter Capital (VNDbn)

Shareholder's Equity

(VNDbn)

Total Loans (VNDbn)

Net Interest Income (VNDbn)

Net Profit before Tax

(VNDbn)

NPL (VAS)

Section 5: Key profile players

MCredit

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Following the upcoming wave of consumer internet companies, MobiVi has been the pioneer

in this sector by offering the products online instead of traditional approach

Source: StoxPlus

• Established in 2012, MobiVi Financial Service has entered to

market of online payment and it continued to grow fast as online

financial service provider in Vietnam since 2013.

• With the benefits of advance technology in online payment along

with the expertise in financial services, MobiVi offers to Corporate

Package launched in 2013 and Agent Package launched 2012.

MobiVi is dedicated to providing access to financial source to

Vietnam low-income class, especially for industrial zone workers.

• Detailed products including: Cash advance, Installment payment

(0% at least) and purchasing MobiVi & partner merchants’

products.

Platform: MobiVi Charge Account Products

Founded Year 2012

Investors

Experian Pacific, Kusto Tiger, Unitus Impact,

Sumitomo Mitsui Banking Corporation

Location Ho Chi Minh City

BUSINESS PROFILE KEY SUCCESS FACTORS

KEY FINANCIAL & OPERATIONAL INDICATORS

Indicators 2015

Total Assets (VNDbn)

Charter Capital (VNDbn)

Shareholder's Equity (VNDbn)

Total Loans (VNDbn)

Net Interest Income (VNDbn)

Net Profit before Tax (VNDbn)

NPL (VAS)

Section 5: Key profile players

Mobivi

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Section 5: Appendix

Contents

5.1 Key Players’ Profiles

5.2 Data Tables

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Section 5: Appendix

Data Tables

Table xx: Market Overview

Table xx: Market Segmentation by loan purposes

Table xx: Market Segmentation of commercial banks and CF Companies

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Section 5: Appendix

Market Overview

Table xx: Total outstanding loans of top CF Companies

Table xx: CF Companies in Home appliances/ Furniture loan in

2016, US$

Table xx: Total outstanding loans of top CF Companies

Table xx: CF Companies Vehicle loan in 2016, US$

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Section 5: Appendix

Market Overview

Table xx: CF Companies in Housing/Home improvement

loan in 2016, US$

Table xx: CF Companies in other purposes loan in 2016,

US$

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