Consumer Engagement in the Digital Economy

Living in the momentConsumer engagement in the digital economyE.J. KenneySVP Industry Business Unit, Consumer ProductsJanuary 2016

They are always on, always connected.

They can get what they want, when and where they want it.

They are always on, always connected.

They can get what they want, when and where they want it.

They are always on, always connected.

They crave personalized experiences and outcomes.

Tremendous growth potential

Incrementally better?Fundamentally different.

Personal, relevant, and simple experiences

From carts to hearts

Introducing the consumer outcomes industry

Outcomes are not SKUs

They can’t be forecasted or manufactured

New digital leaders deliver outcomesin moments of opportunity

Moments of opportunity

Sense and respond to real-time market signals

Moments of opportunity

Adopt agile processes to adapt to change

Sense and respond to real-time market signals

Moments of opportunity

Adopt agile processes to adapt to change

Sense and respond to real-time market signals

Reach consumers directly and immediately at the point of need

Energy drink manufacturer that creates brand experiences of joy, exhilaration, and adventure

Energy drink manufacturer that creates brand experiences of joy, exhilaration, and adventure

Beauty company that delights consumers with 3D printing of lipsticks from an app

Delivers outcomes and experiences that help consumers live longer, healthier, and more productive lives

Sends you coaching tips on your breathing, heart rate, and speed

Tracks vitals through wearable sensors and sends insights about your performance to your smart watch

Provides personalized nutrition, diet recommendations, and recipe suggestions

Becomes your partner in health and wellness

Reimagine

Reimagine

$Business modelsCreate virtual vertical integrationShare, rent, and optimizeCapitalize on insights

Reimagine

$Business models

Business processes

Create virtual vertical integrationShare, rent, and optimizeCapitalize on insights

Personalized engagement Virtual demand-and-supply networksHyperconnected manufacturing

Reimagine

$Business models

Business processes

Work

Create virtual vertical integrationShare, rent, and optimizeCapitalize on insights

Personalized engagement Virtual demand-and-supply networksHyperconnected manufacturing

Contingency-based operationsTransferrable functionsTrusted transparency

SAP Business One Key FunctionsMultilingualism / Localizations

Analytics / DashboardsMobileSAP Business

One Client

• Service mgmt• Service planning• Tracking across multiple customer interactions

• Equipment card handling

• Service Dashboards

• Service contracts• Mobile Interaction• Recurring transactions

• Human resource integration

• Knowledge database

• Service calendar• Service call processing

• Purchase request• Purchase quotations

• Web-enabled RFQ

• Purchase orders• Goods receipt POs

• Goods returns• A/P Invoice• A/P Reserve Invoice

• Down-payment Invoice/Request

• Cancel Marketing Documents

• A/P credit memos• Landed costs• Intrastat• Import Process• Workflow

• Item mgmt• Item lists• Price lists• Goods receipts • Goods issues• Inventory transactions

• Transfers• Serial number mgmt• Batch number mgmt• Pick and pack• Recurring transactions

• Inventory Tracking• Bin Location• Multiple Measurements

• Inventory Counting• WMS• Container Management

• Bills of material• Item Sets• Production orders• Goods issues• Goods receipts• Production Dashboards

• GL Account Determination

• Life Cycle mgmt• Item cost calculation• Forecasts• MRP• Drop Ship• Make to order• Order recommendations

• Chart of accounts• Journal entries• Posting templates• Recurring postings• Exchange rates in multiple currencies

• Financial reports• Budget mgmt• Cost accounting• Multiple postingperiods

• Incoming payments• Outgoing payments• Payment run• Bank statement processing

• Checks• Credits• Deferred payments• Account reconciliation

• DATEV / ELSTER• Fixed Assets• SEPA

• Opportunity and pipeline mgmt

• Contact mgmt• Activities mgmt• Calendar• Campaign mgmt• Blanket agreements• Quotations• Purchase orders• Deliveries• Returns• Invoices• Dunning• Price lists in multiple currencies

• Special prices• Period and volume discounts

• Customer mgmt• Gross profit calculation

• Microsoft Office integration

Financials Sales Service Purchasing Inventory Production

The time to reimagine is now with digital at the heart of your transformation

Contact: Anthony Robinson

Phone: 404-838-6995

Email: [email protected]