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STUDY OF CONSUMER BUYINGBEH VIOUR REL TED TO D T C RDS
IN MUMB I
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CONTENTS ProjectOverview
Objectives
ResearchMethodology
ResearchQuestions
DataAnalysis
Findings
Conclusions
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PROJECT OVERVIEW Thisprojectwillgiveoverviewontheinternetdatacard
industry.
Thefactorswhicheffectthebuyingofthedatacard.
Thepurposeandusabilityofthedatacards.
Theprojectwillgivedetailsintermsofvariousbrands
available,pricepoints,tariffplansetc.
Theprojectwillgiveanalysisofthelifeofdatacardbrand,
brandloyaltyetc
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OBJECTIVES TounderstandthevariouscompetitorinInternetData
Cards
Tounderstandtheroleofageinbuyingdatacard
Tounderstandtheusabilityandaffordabilityofdatacard Tounderstandbrandloyaltyofconsumers
TounderstandpricesensitivityintheInternetDataCard
Market
Tounderstandandanalysisbrandsatisfaction Tostudythechangingtrendintechnology.
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RESE RCH METHODOLOGY ResearchDesignTostudyandgaininsightaboutsoap
usageinMumbaiRegion
ResearchApproachCollectingDatathoughprimaryand
secondarymethods PrimaryData:- OnlineQuestionnaire- Structured,
Questionsareclosedendedandansweredinfixed
options
SecondaryData:- Companywebsiteandarticles
ResearchMethod:- Survey,OnlineQuestionnaire,
SampleSize75customers
SamplingMethod:- Randomsamplingmethod
ToolUsed:- PieCharts,ExcelSheetandSPSS
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RESE RCH QUESTIONS Howoftenyouconnecttointernet?
Whichdatacard youareusing?
Howmuchyouspendondatacard plan?
Whyyouareusingthisdatacard?
Doyouwanttoswitchtootherbrand?
Priceistheinfluencingfactorforpurchase?
Whereyouprefertobuyth datacard
Reasonforswitchingthebrand??
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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D T N LYSIS
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HYPOTHESIS N LYSIS BrandLoyaltyinInternetDataCardMarket
H0- Purchasesamebrand(76.67%)
H1Purchaseotherbrand(21.33%)
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D T N LYSIS PricesensitivityinInternetDataCardMarket
H0Stillbewithsamebrand/buysamebrand(60%)
H1Shifttootherbrand(40%)
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CONCLUSIONSTodaydatacard arebeingpurchasedonmajorfactors
Price/CostofDatacard
Brand
Availability
DataPlan
DataSpeed
TariffPlan
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TH NK YOU
