Consumer Behavior Project Presentation: Night Runner

Equipo Seis Agency Presents:

Kalie Browne, Colin Ceithaml, Patrick Cullen, Michael Carlini, Sandy Avomo

Childs Party favor Target: parties, festivals, gatherings Childish colors, fonts Price: $1

Night time exercise safety device that will light the way for the most dedicated athletes

Recommendation: Make adjustable

Limited Rationality

Features

Colors:

Safety, Durability

30 million runners

50+ days/year

World sports apparel

$126 billion by 2015

Lightweight Value based Safety

Emotion: Fear Evading Personal

Harm “We Are” Appeal

Road Runner Finish Line

Dick’s Sporting Goods Sports Authority

In Store Display

Value Positioning

Light

Affordable

Growing market

Running

Apparel

“We are” appeal

WOM